• Lead engagement between Sales, Engineering, Design, and QA teams to create customer focused product solutions and deliver to market on schedule.• Analyze various data points to refine product requirements and to gather customer insights.• Manage product roadmap and sprint schedule to ensure frequent product releases and product plan remains on schedule.• Coordinate product launches with Marketing and Sales to ensure proper GTM messaging is in place, marketing collateral is ready for distribution, and sales teams have proper sales support for client conversations.

• Lead engagement between Sales, Engineering, Design, and QA teams to create customer focused product solutions and deliver to market on schedule.• Analyze various data points to refine product requirements and to gather customer insights.• Manage product roadmap and sprint schedule to ensure frequent product releases and product plan remains on schedule.• Coordinate product launches with Marketing and Sales to ensure proper GTM messaging is in place, marketing collateral is ready for distribution, and sales teams have proper sales support for client conversations.

• Manage the roadmap and product lifecycle for the Memoriams application with a focus on continuous improvement to ensure product relevance in the marketplace. • Conduct market and user research to produce high level product requirements for upcoming releases.• Engage regularly with senior leadership and other key stakeholders to review and resolve issues and validate requirements for solutions.• Liaise with Sr. Product Manager and Director of Implementations on release planning and preparation of release collateral for internal and external stakeholders. • Oversee product training program and conduct onsite and web-based training of product benefits/workflow, which is essential for overall product adoption.• Collaborate with other Ancestry product teams to maintain success of product integrations and meet deliverables.

• Highly involved in various market and user research studies to produce high level product use cases and requirements.• Engaged regularly with the Product Manager and Sr. Product Manager to ensure all priorities were aligned and product objectives were achieved, while assisting with management of the product backlog.• Involved in daily scrums, sprint backlog meetings, and deep dives with the engineering team to gain experience and insight into the product development cycle.• Liaised with Sr. Product Manager and Director of Implementations on release planning and preparation of release collateral for internal and external stakeholders.• Worked closely with Product Manager to maintain and expand key partner integrations and relationships.

• Created training materials, creative marketing solutions, advertisements, and email campaigns to drive brand recognition of product to partners and industry.• Oversaw product training program and conducted onsite and web-based training of product benefits/workflow, which is essential for overall product adoption.• Evaluated product and training effectiveness through client performance discussions, market research, surveys and campaign results, etc.• Lead all marketing efforts related to conferences and trade shows including promotions, booth display, and partner engagements.

• Design, implement, and maintain customized mailer campaign to increase brand awareness and enterprise sales revenue as well as analyze its performance and report data to internal and external teams. • Ensure all digital campaigns are effectively executed and use digital behavior and marketing research to engage prospective clients and partners to drive sales • Manage all aspects of lead generation and external client contact regarding telecommunication and related services, including opportunity qualification, targeted outreach, and interdepartmental referral. • Achieved Rookie of the Year accolade and acquired 19 new accounts in 2015, as well as earned 105% of revenue and lead quota for 2015 and 2016, respectively.

• One of ten participants in Level 3 Communications' Sales Training Program. Program focused on learning telecommunications industry, the company, its products and customers.• Generated and followed up on sales leads in the enterprise space.• Rotated within the sales organization; including sales operations, field marketing, sales management, sales engineering and customer support.

• Streamlined operations management and ensured that all orders were accurately fulfilled and wholesale and retail customers experienced 100% satisfaction.• Conducted market research through analysis of customer profiles, competitive landscape, and product testing, and developed effective marketing plans and strategies.• Analyzed store marketing plans to adjust promotional displays and advertisements to drive consumerism and sales, as well as used a plan-o-gram to appropriately manage merchandise throughout the store.

• Business Operations – Collaborated with the West Region Sales Team to analyze business performance and to ensure sales and promotional campaigns were thoroughly executed • Sales Forecasting – Worked with IRI data to identify trends across the customer base and compiled regional market share data utilizing Nielsen software to develop marketing strategies• Analytical Support – Created Excel reports in support of sales teams and assisted with sales data analysis

• Project Management – Successfully completed multiple projects on deadline with a strong attention to detail in a fast-paced office setting• External Communications – Managed multiple student inquiries via phone, e-mail, and in person improving student relationships by demonstrating best practices • Employee Training – Provided employee training to support consistent business operations focusing on customer interaction, project completion and data entry utilizing CRM software

• Promotions – Created and implemented marketing and promotional plans for football, soccer, softball, baseball, wrestling, and volleyball that will increase attendance, enhance exposure and maximize the game day fan experience• Brand Management - Generated season and group ticket sales while fulfilling sponsorship contracts with logo exposure

• Social Media – Created and implemented social media campaigns for various events and MLBPAA promotions• Sales – Sold the MLBPAA Fan & Alumni Memberships at the 2012 All-Star Game growing MLBPAA brand equity targeting alumni members and baseball consumers • Public Relations Support – Coordinated 15 Heart and Hustle Award presentations with MLB team representatives and alumni players; planned and managed Legends for Youth clinic at the Air Force Academy for 290 local youth• Multilingual Communication – Created membership documents in Spanish for more than 1,000 Spanish speaking MLBPAA members in Venezuela, Mexico, Puerto Rico, and the Dominican Republic

• Gained extensive knowledge of a small business environment to successfully apply towards real world solutions, e.g. increasedcustomer service to enhance repeat business and utilized word of mouth marketing to develop brand knowledge• Provided senior management administrative support including: mailing, filing, answering phones• Assisted with electronic data entry using various MS Office suite programs such as Word, Excel, and PowerPoint