We are researchers rooted in the world of business. Curious, passionate, and smart, our team discovers truths about human behavior for organizations to make better decisions.

Helping companies and organizations succeed by focusing on the things that matter most to customers. We provide tools that allow decision-makers to understand the way customers view their products and services as well as measure their performance against competitors in the eyes of customers. With this information, we help you align internal processes with customer needs, so your people are never trapped in a conflict between meeting customer expectations and hitting their performance goals. This data-driven approach to strategy gets leadership teams on the same page about where the organization is succeeding, where it is falling behind, and which priorities are the most important.

As a Manager of Analytics, I focused primarily on developing and implementing our pricing strategy for 1,200 digital classes and more than 3,000 physical products. I especially focused on driving the perceived value of our unique digital product along with discounts and promotions that give customers a reason to buy digital classes on any given day.I tied together strategy with operations, ensuring that our plans for the business’s pricing and promotional functions were implemented flawlessly. Crafty’s business thrives in a highly promotion-driven climate, which demands discounts and new coupons that must be carefully managed to ensure smooth customer experiences, effective insulation from risk to the business, and minimized customer service volume, all while achieving our very aggressive revenue and customer acquisition goals.As Craftsy re-engineered its website in 2016, I developed our approach to coupons as a new tool for discounts and promotions, helping to scope the technical infrastructure for presenting product prices, discounts, and coupons to customers. At the same time, Craftsy began to use coupons as a promotional tool for the first time. I led the development of our approach to coupons as a marketing tool, merging this new practice with the company’s existing approaches to on-site discounts and channel-specific offers.

• Create, maintain, and execute economic models. Produce data-driven conclusions about economic trends and relationships. Forecast performance of both the national and Colorado economies as well as cash fund revenue streams to the State of Colorado, basing forecast numbers on data analysis as well as a comprehensive understanding of the economic environment and outlook.• Apply “Customer Value Management” market research framework to research about entrepreneurism and start-up activity in the United States. Develop Start-up Value Index, which quantifies the value proposition of Colorado as a place to launch new business. Determine relative impact of each component of the State’s ecosystem for new ventures and analyze competitive position relative to startup hubs such as Silicon Valley and Boston. Communicate research implications to key leaders in Colorado’s public and private sector in a concise and actionable format.• Write and edit the quarterly economic forecast of the Governor’s Office with a team of colleagues. This document presents a high level of detail and rich content in an extremely concise manner that is accessible to any reader. Present and discuss the document’s content with the Governor and administration leadership, as well as members of the Colorado State Legislature and media, business, and general community members.• Analyze policy issues and initiatives related to Colorado’s budget and economy. Prepare information and issue briefs for senior administration staff.

• Serve as subject matter expert for securitized transactions, providing guidance on rating agency requirements, review independence, and implications for securitization-related reviews. Monitor rating agency activity and requirements along with activity in the residential mortgage-backed securities market. Provide updates and briefings to executive management and operations personnel regarding securitized transactions. Oversee third-party reviews for securitized transactions as a control for risk of errors and data integrity.• Drive software development initiatives from the business unit-side by creating system requirement specifications, prioritizing development needs, and approving final tested enhancements for release into live enterprise platform. Troubleshoot logistical and training-related barriers to new system functions, ensuring smooth and effective software releases.• Produce and scrub data reports and review findings, written descriptions of review components, and official letters for clients and rating agencies. Serve as a primary contact on securitization issues for external parties, including institutional clients, loan sellers, and rating agencies.

• Researcher of issues facing Colorado health care system and options for policy and regulatory reform.• Drive research goal setting and progress management during long periods of independent research.• Collect and analyze market data related to healthcare costs and produce detailed yet highly accessible reports.• Responsible for comprehensive investigation and draft writing for research sections related to rural communities, workforce shortage, and tort law in medicine.

• Manager of office and administration for North American division of Project Management Training small business.• Responsible for invoicing & accounts payable, class material construction and ordering, post-course material distribution, website maintenance, scheduling, and other operational tasks.• Key contact for communication with major corporate clients as well as nationwide team of consultants and trainers.

Collection of data from judicial districts across Colorado regarding the criminal and social history of offenders in the Colorado Justice System. This data collection is part of a process of data gathering related to the Governor’s recidivism reduction initiative.