Product Ownership & Delivery: Solely managed the development of 2 business-impacting products, leading multiple engineering teams to achieve 9 major releases, and delivering innovative internal and customer-facing tools that enhanced user experience and operational efficiency.Product Strategy & Vision: Developed a customer-centric product strategy, enhancing financial reporting tools and data-driven decision-making while ensuring data privacy and compliance.Technical Communication: Engaged in engineering discussions to shape technology strategy, effectively communicating complex concepts to diverse audiences.Cross-Functional Collaboration: Led collaboration with executives, sales, support, finance, marketing, and product to define quarterly roadmaps, adapting to evolving stakeholder priorities.Performance Monitoring & Optimization: Monitored KPIs and metrics to measure impacts of an early stage tool, leading to a 150% increase in sales saturation per organization after its V2 release.Process Optimization: Developed internal tools for sales pipeline management and customer support processes, resulting in improved workflow efficiency and reduced response times.User Engagement & Retention: Designed and executed strategies to engage users throughout their lifecycle, boosting customer retention rates and fostering deeper product adoption.Agile Methodologies: Implemented agile practices (stand-ups, sprint planning, backlog grooming) to enhance team collaboration and adaptability (CSPO certified).

- Utilized customer interviews and observation to articulate priorities and requirements between sales and engineering teams- Assisted in development of user story, providing past and present use cases of product, while also expanding the user journey for digital tools that use geo-based and opportunity-based data- Navigated bottlenecks caused by organization database and escalate necessary bugs through JIRA- Improved operating efficiency between website and CRM system API - Built organization standards in reporting metrics for management of sales cycles- Managed system of territory heat maps to increase sales productivity and improve TAM

- Grew open markets while demonstrating the value of remote sales tools & processes - Built strong relationships with regional managers and sales leadership to improve productivity, identifying bottlenecks and implementing solutions to team selling model during pilot- Proven success for exceeding sales goals, raising $1M+ in revenue in 2020 (Q4: 145% to goal)

- Worked cross-functionally to streamline sales processes, developing campaign automation tools and a sales intern role which reduced low level tasks from sales workflows by 40%- Managed pipeline of 30-60 users/month while optimizing campaign success & customer retention

- Managed inbound leads and generated interest in our platform, making 20+ connections/day- Identified groups’ unique challenges to provide proactive, mutually beneficial sales solutions

ROLLER is a cloud-based ecommerce platform with a presence in Australia, New Zealand, and the U.K. My responsibilities included:• Creating original content for a 5-month digital marketing plan • Managing promotions for marketing campaigns (1,500 organic impressions per post on LinkedIn)• Optimizing social media output during website relaunch, increasing unique page visits by 120%

Across multiple levels of the University's Marketing & Communications department, I assisted in the strategic planning and production of a variety of presidential, student, and donor-related events that engaged the UW community while enhancing the University's reputation. My responsibilities included:• Implementing the Be Boundless - For Washington, For the World (TOGETHER) $5 Billion fundraising campaign launch consisting of 7,500+ attendees over four venues• Maintaining regular ad purchases from Alaska Airlines Magazine, The Seattle Times, and The Princeton Review• Conceptualizing creative promotions for production of first Parent & Family Weekend• Executing Annual Recognition Gala, hosting 400+ of the highest level laureates, benefactors, and donors• Managing all-access and VIP tents at ESPN College GameDay• Hosting the President (Ana Mari Cauce) and her guests at pre-game and football suite receptions

• Implemented a pre- and post-launch digital marketing strategy for a UW Foster Business School digital marketing consulting project.• Evaluated local Seattle business client's current assets and marketing efforts and implemented our own marketing plan, gathering over 500 followers in the first three weeks through increased web awareness (SEO), inbound content marketing, and social media ad campaigns via Facebook, Twitter, and Instagram.