Spencer Colvin Email & Phone Number

Eugene, Or, Us

Horsham, England, United Kingdom

-Initially hired as inaugural Brand Manager of the Total War Universe and promoted twice within three years. Selected to lead a new cross-functional department that includes product marketing, digital project management, licensing and CRM.-Elevated value proposition of Total War Access – CA’s exclusive member rewards and account system - by introducing low-cost incentives including in-game content, digital rewards, giveaways, and community experiences. Credited with increasing marketing… Show more -Initially hired as inaugural Brand Manager of the Total War Universe and promoted twice within three years. Selected to lead a new cross-functional department that includes product marketing, digital project management, licensing and CRM.-Elevated value proposition of Total War Access – CA’s exclusive member rewards and account system - by introducing low-cost incentives including in-game content, digital rewards, giveaways, and community experiences. Credited with increasing marketing opt-in database from 400K to 1.5M in 5 years and over 4M new e-mail registrations overall.-Contributed over $20M in net revenue during my tenure, owing to record-breaking seasonal Steam campaigns and top-performing titles and DLC. Show less

United Kingdom

-Responsible for content ideation, scheduling, and execution of all CRM and omnichannel activity including onboarding and win-back automations, in-game and launcher messaging, seasonal promotions, and monthly newsletters. Implemented attribution tracking across all channels to measure KPIs and channel prioritization.-Lead account generation campaigns on Steam, Epic and Microsoft storefronts, which resulted in over 9M content redemptions, 3M new account registrations and over 2M successful… Show more -Responsible for content ideation, scheduling, and execution of all CRM and omnichannel activity including onboarding and win-back automations, in-game and launcher messaging, seasonal promotions, and monthly newsletters. Implemented attribution tracking across all channels to measure KPIs and channel prioritization.-Lead account generation campaigns on Steam, Epic and Microsoft storefronts, which resulted in over 9M content redemptions, 3M new account registrations and over 2M successful account/store links.-Generated $350K+ revenue by identifying untapped potential in licensed music, spearheading the first-ever releases of digital and physical soundtracks for the Total War series. Show less

Greater Chicago Area

• Lead translator and proofreader for all print, direct mail and online promotional materials in Spanish. I have translated hundreds of pieces including detailed content calendars, brochures, clinic posters, event flyers, and personalized letters from doctors.

Huntington Beach, California

• Account lead for all Chick-fil-A US Hispanic business, reporting directly to agency’s senior leadership. Oversaw pilot test of first-ever Spanish-language campaign with 2 online stories sourced from real customers, each setting benchmarks for the highest Ace Metrix scores of all time.• Redefined traditional account role to act as brand manager for BonesLoveMilk, an action sports micro-brand (within got milk?) to promote milk consumption among tweens and teens. Leveraged extensive… Show more • Account lead for all Chick-fil-A US Hispanic business, reporting directly to agency’s senior leadership. Oversaw pilot test of first-ever Spanish-language campaign with 2 online stories sourced from real customers, each setting benchmarks for the highest Ace Metrix scores of all time.• Redefined traditional account role to act as brand manager for BonesLoveMilk, an action sports micro-brand (within got milk?) to promote milk consumption among tweens and teens. Leveraged extensive knowledge in skate industry to lead an effort sponsoring a team of Olympic-hopeful skaters. Oversaw productions, activation details and athlete partnerships to drive big results for what is a very small, socially-driven effort.• Promoted to Management Supervisor within 1 year Show less

Greater Chicago Area

-Lead conceptualization, development, production and implementation of all regional initiatives in Latin America for Nestlé Purina brands Dog Chow, Pro Plan and Essentials.-Managed all client finances, talent usage and renewals as well as regional relationships.-Directed strategic and production teams to create partnered morning show segments in Spanish-Pioneered influencer-led marketing initiatives for Dog Chow brands in both English and Spanish

Greater Chicago Area

• Project lead on Nintendo of America for multiple game and product campaigns from 2014-2015, including Pokémon, Nintendo 3DS/Wii U hardware. Trusted with launch of amiibo – Nintendo’s innovative “Toy-to-life” figurines.• Managed multi-million dollar budgets and serve as supervisor for CG-heavy production shoots. TV, Digital, Print and Radio productions became second nature.

Greater Chicago Area

• Serviced multiple P&G CPG brands for the US Hispanic market including: Charmin, Gain, Dawn, Clear Blue and Prilosec OTC. Managed all correspondence with client team, developed expertise in US Hispanic consumer behavior, and prepared competitive reports.• Oversaw creation of Rolling Stone’s first bilingual issue sponsored by P&G, garnering the attention of the NY Times.• Integral strategist for global rebranding of RE/MAX with award-winning TV campaign, “Dream With Your Eyes… Show more • Serviced multiple P&G CPG brands for the US Hispanic market including: Charmin, Gain, Dawn, Clear Blue and Prilosec OTC. Managed all correspondence with client team, developed expertise in US Hispanic consumer behavior, and prepared competitive reports.• Oversaw creation of Rolling Stone’s first bilingual issue sponsored by P&G, garnering the attention of the NY Times.• Integral strategist for global rebranding of RE/MAX with award-winning TV campaign, “Dream With Your Eyes Open”.• Leveraged expertise as an Instagram suggested user with 19K followers to curate agency’s feed. Show less

Greater Salt Lake City Area

Official translator for the Guaraní language for the Church's annual and semiannual General Conferences. Scope included live and "on-the-fly" oral translations as well as written transcriptions of the discourses from their original English or Spanish into the Guaraní language. Conferences were broadcast to thousands of Church members in rural areas of Paraguay, South America and to nearly every country in the world . As part of 3-4 person team, we were responsible for translating dozens of… Show more Official translator for the Guaraní language for the Church's annual and semiannual General Conferences. Scope included live and "on-the-fly" oral translations as well as written transcriptions of the discourses from their original English or Spanish into the Guaraní language. Conferences were broadcast to thousands of Church members in rural areas of Paraguay, South America and to nearly every country in the world . As part of 3-4 person team, we were responsible for translating dozens of speeches just days before these global conferences. Show less

Provo, Utah Area

I worked personally with the client and the ad lab to form an essential link. I supervised marketing research and ultimately made the decisions on what creative executions were presented to the client. I managed the client's expectations and continued to nurture that relationship over time. With these responsibilities, I also functioned as an account planner in a hybrid role where I headed up research and looked for the key insights to drive profitability for my client's business. I have a… Show more I worked personally with the client and the ad lab to form an essential link. I supervised marketing research and ultimately made the decisions on what creative executions were presented to the client. I managed the client's expectations and continued to nurture that relationship over time. With these responsibilities, I also functioned as an account planner in a hybrid role where I headed up research and looked for the key insights to drive profitability for my client's business. I have a passion for advertising that is unmatched! You will find me working! Show less

Ba In Communications, Advertising

Activities and Societies: Sigma Delta Pi (Spanish Honor Society), Golden Key Honor Society, BYU Ad Lab, Fiesta Dance Group Comprehensive.

Bachelor Of Arts (Ba), Spanish Language And Literature

Acheived Superior proficiency in oral language evaluation

Associate Of Arts And Sciences (A.A.S.)