Expert in customer, product and communication strategies and the relationship between them that contribute to powerful brands. I have been in the front seat growing and developing brands and products for over 13 years, first as an "account guy" in the agency world where I was privileged to contribute to award-winning ad campaigns for major brands including P&G, RE/MAX, Nintendo, got milk? and Chick-fil-A for both US and global markets. 🎮 In 2018 I melded my passion for gaming and previous marketing expertise and joined as a founding member of the Live Operations team at SEGA of Europe's largest U.K. game studio, Creative Assembly. In this capacity, I act as product owner of the player account experience where I oversee all CRM and Omnichannel communications to encourage player engagement, retention and monetization. I've created successful player engagement strategies for 5 launched titles for the celebrated Total War franchise, dozens of DLC, and countless seasonal promos on Steam, Epic and the MS Store. With a half a career in advertising and half embedded in the games industry, I have a solid understanding of the relationship between strong products and powerful brands, and the indispensable role of marketing to connect the two. 👨‍💼 WHAT YOU'RE HERE FOR: Thought leadership, brand and marketing strategy, customer research & insights, customer growth strategy, creative advertising, communications planning, multicultural and global marketing, and general games industry knowledge🛹 WATER COOLER TOPICS: Gaming and video game collecting (especially the SEGA Dreamcast), technology, languages, skateboarding, photography, illustration and design, physical formats for music (MiniDiscs and CDs are still found in my collection!)Follow me on Instagram @spencerlcolvin