• Spearheaded ABM campaigns, resulting in over $3.3 million raised through influencer marketing and strategic partnerships• Leveraged media partnerships and influencer collaborations to increase brand awareness and drive engagement• Managed influencer marketing initiatives, contributing to a 20% increase in engagement and brand exposure

• Managed marketing strategies for multiple 7- and 8-figure businesses, resulting in a 25% increase in revenue through optimized advertising and content.• Utilized advanced analytics tools (SQL, Excel) to measure campaign performance, driving 15% growth in customer retention.• Collaborated with cross-functional teams to integrate marketing insights into business strategies, improving conversion rates and sales performance.

As the Business Owner and CMO of Tidell Clothing, I spearheaded the brand'smarketing initiatives and played a pivotal role in carving a distinct nichein the competitive fashion industry. My strategic approach in leveraging amix of organic and paid marketing tactics, along with innovative engagementstrategies, was instrumental in amplifying Tidell's brand presence anddriving significant business growth.Key Contributions:• Successfully amassed a substantial social media following, surpassing500,000 across platforms, by employing a strategic mix of organic and paidmarketing tactics, thereby significantly enhancing brand visibility andaudience engagement.• Initiated and managed comprehensive email marketing campaigns, effectivelyengaging potential customers and remarkably boosting customer conversionrates by 20% through targeted strategies aimed at converting abandoned cartsinto sales.• Implemented SMS marketing strategies, fostering customer loyalty andencouraging repeat purchases, which resulted in a substantial 30% increasein customer retention.• Oversaw the creation of engaging and resonant marketing content for Tidellplatforms and adeptly represented the brand at national trade shows,strengthening brand recognition and industry presence.• Played a key role in enhancing Tidell’s online visibility by optimizingSEO, ensuring a top-ranking position for key search terms and securing adominant online market presence.My tenure as Business Owner and CMO at Tidell Clothing was characterized bya relentless pursuit of marketing excellence, innovative customer engagementstrategies, and a steadfast commitment to driving brand growth andoperational success.