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Strategic PR + marcom professional w/ 30+ years of agency and in-house accomplishments. Recently moved to Los Angeles. My consultancy is busy and I consult w/ other agencies; however, I'm also interested other opportunities. * Managed million-dollar marcom budgets for everything from established Fortune 500 companies to start-ups, across varied B2C and B2B sectors such as: real estate, AEC, education, healthcare, pet goods, food/restaurants/beer/spirits, retail, hospitality, professional services, and consumer tech. * Successfully hired, trained, and motivated staff in diverse agency, corporate, institutional, and start-up environments.* Skillful writer and storyteller.* Master strategist, experienced at creating proposals, comprehensive strategic plans, ongoing programs, opportunistic campaigns, and sharp content for both internal and external audiences, successfully maximizing paid, shared, owned, and earned media channels -- and their convergence.* Expert in crisis communications and issues management; media trained C-level officers, crafted messaging, and served on the firing line for the National Council of the Boy Scouts of America, Shoney’s, Jack Daniel’s, DuPont, PlanetOut, many colleges, and dozens of real estate developers. * Adept at building relationships with media and key influencers for effective media outreach and story placement, as well as thought leadership, community/gov't. relations, and partnership development. * Media relations savvy with long track record of implementing impactful publicity generating campaigns for leading brands such as Jack Daniel's, Johnston & Murphy, Williams-Sonoma, Shoney’s, Jamba Juice, DuPont, and many real estate developments.* Produced buzz-worthy events, as well as award-winning marketing collateral, content and publications. * Prepared cost-effective, traffic-generating marketing campaigns (traditional+digital), content, direct mail, and promotions to engage diverse audiences.* Strong partner with sales; built tools, developed programs, and crafted messaging to generate traffic, demand, and leads.Skills: PR + marcomm strategy, messaging, copy writing, media relations, media training, issues/crisis mgmt., event planning, gov't./community relations, leadership, newsletters, internal communications, budget mgmt., digital marketing, social media mgmt., content development, marketing collateral, advertising/media planning, sales materials, cause marketing, project mgmt., sustainability, partnerships, surveys/focus groups, research
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PrincipalPugnacious Pr Sep 2010 - PresentLos Angeles And San Francisco, United StatesRun independent PR + marketing consultancy focused on real estate/investment, AEC, education, healthcare, food/bev/hospitality, tech, pet goods, nonprofits, and professional services (legal, research). Trusted partner w/ other agencies, too.* Handle strategy, content creation, media relations, awards, and thought leadership (in association w/ NYC-based Ivy Cohen Corp. Communications) for healthcare brands/startups in varied areas such as: vision care benefits, brain health, radiology, senior living, and medical education.* Provide strategic direction, messaging, original content, and media relations outreach for real estate and AEC clients (and their projects), including developers Barker Pacific Group, Forge Development, New Growth Living, and Sares Regis, as well as Habitat Horticulture and several construction firms, mostly in conjunction with San Francisco-based Pike-Pham PR & Marketing.* Took role as Interim Executive Director, Public Information for Peralta Community College District, serving 25,000 students at four colleges (2018-2019). Reorganized department in previous disarray for better efficiency, output, and work quality. Produced earned+owned content, including Chancellor's updates, news releases, publications, marketing collateral, and digital. Managed team of nine, including graphic designer, videographer, and radio+TV station staff.* Built active pet industry practice, representing product start-ups and nonprofits.-Engineered publicity launch, retailer marketing, and vet influencer relations campaign for leanlix, a low-calorie dog training tool, leading to its profitable acquisition by Himalayan Pet Supply.-Spearheaded successful trade launch of new CBD product line and ongoing promotional plan for pet retailer Holistic Hound. -
Vice PresidentChase Communications Jan 2006 - PresentSan Francisco Bay AreaSenior leader for Chase Communications, a bi-coastal PR firm specializing in real estate, healthcare, and hospitality. Manage West Coast presence, incl. local team + consultants nationwide. *Consultant since 2010.* Handle all PR for Legacy Partners.* Manage reputations for real estate firms (TMG Partners, MacFarlane Partners, Urban Pacific, Joie de Vivre Hospitality, New Urban Properties, CBRE). Announce sales/acquisitions, conduct community/gov't relations, build awareness of projects, and promote executive thought leadership. Spearheaded winning nominations for influential awards, incl. dozens of SFBT "Real Estate Deals of the Year Awards."-Lead PR, marketing, social media, and event management, supporting sales for residential developments, including One Rincon Hill, San Francisco’s landmark condo towers and most successful pre-sale in history; and, Axis, a catalyst for further development and downtown living in San Jose.- Headed launch of UC Davis West Village, the first Zero Net Energy student housing development, promoting efforts of UC Davis, Carmel Partners, and SunPower, including opening event w/ Lt. Gov. Newsom, and outreach garnering top-tier media placements (NYT, LA Times, SF Chronicle, Forbes, Sacramento Bee).-Announced star architect Renzo Piano’s concept for City Center Bishop Ranch, a shopping center for Sunset Development, garnering hits in all major Bay Area outlets plus worldwide design trades.- Directed launch of Related’s NorCal office. Publicized projects. Built profile of local leader Lydia Tan, earning her top honor in SFBT's “Most Influential Women in Business Awards.”- Used original content + media relations to build trade + consumer awareness of Steinberg Architects' healthcare facilities coast-to-coast, helping the practice double its revenue.* Directed media outreach, grassroots campaigns, and events for healthcare-related clients: Organogenesis, Avant Medical Devices, Community Oncology Alliance, Haight Ashbury Free Clinics. -
Director, Corporate CommunicationsPlanetout Inc. Apr 2005 - Jan 2006San Francisco Bay AreaLed external and internal communications, including media outreach, crisis communications, executive media training, events, promotions and cause marketing for NASDAQ-listed global online media company with multiple editorial, lifestyle, travel and subscription-based brands. Supervised two team members and reported to the President.* Achieved unprecedented media coverage, including hundreds of business and travel mentions, for the “Annual OUT Travel Awards.”* Initiated robust relationship with the National Gay & Lesbian Journalists Association, including annual convention speaking opportunities for company experts and their platforms (HIV awareness/prevention, LGBT health+wellness, LGBT online advertising market), as well as subsequent media placement opportunities.
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PrincipalSmpr Jun 2001 - Apr 2005San Francisco Bay AreaSolo PR consultancy served a steady roster of long-term retainer accounts and projects, including online services (BoomerangIt, National Bike Registry, McGruff ID Armor), Belgian beer (Duvel Moortgat USA, Brewery Ommegang), music fan clubs (Fan Asylum), wireless content (WireJack), higher education (Notre Dame du Namur), and professional services (City Center Dental, JVC Spa Dentistry).* Directed PR for BoomerangIt and the National Bike Registry. BoomerangIt.com achieved top brand awareness in early Internet era online lost & found category with hundreds of hits, including: CNN, MSNBC, CNET, The New York Times, Wall Street Journal, Orange County Register, United Hemispheres, Real Simple, Yahoo! Internet Life and a big Associated Press story in 100 markets. * Pioneered "spa dentistry" media concept pitch, sparking massive local print and broadcast feature coverage for Oakland's City Center Dental.* Initiated first U.S. public relations campaign for brands of noted Belgian brewer Duvel Moortgat, including Brewery Ommegang in Cooperstown, N.Y. Created on- and off-premise promotional materials and earned extensive product publicity for existing and new ales, such as Three Philosophers and Ommegang Witte. Also successfully positioned the brewery as unique travel destination. -
Director Of Public RelationsJ.D. Power Sep 2000 - May 2001San Francisco Bay AreaResponsible for research, strategic planning, media relations, C-level executive media training, partnership development, content creation, and marketing initiatives for diversified consumer financial and B2B websites (jdpower.com and carclub.com) at J.D. Power Clubs, a venture of J.D. Power Associates. Supervised three team members.* Secured top-tier media placements (USA TODAY, CNET, Industry Standard, Priceline.com) covering J.D. Power Clubs’ offerings. -
DirectorMagnet Communications (Formerly Kratz & Jensen) Sep 1999 - Sep 2000San Francisco Bay AreaCo-director of San Francisco office of New York-based PR firm specializing in consumer (food, restaurants, retail), B2B, and consumer tech accounts. Clients included Jamba Juice, Noah’s New York Bagels, Scharffen Berger Chocolate Maker, Achieva College Prep, Myprimetime.com, and Williams-Sonoma, Inc. * Steered office through agency merger and office space/staffing issues amidst changing economy, and managed team of 3-5. Also helped grow or win accounts such as Jamba Juice and Noah’s New York Bagels.* Spearheaded successful PR launch of Williams-Sonoma’s first e-commerce website and subsequent online bridal registry with influential hits in The New York Times, The Wall Street Journal, Chicago Tribune, San Francisco Chronicle, Industry Standard, as well as syndicated articles via Reuters, Knight-Ridder, and Bloomberg,
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Vice President, Director Of Public RelationsGs&F Nov 1995 - Aug 1999Greater Nashville Area, TnManaged successful start-up and ongoing leadership of PR division for full-service marketing communications agency. Division grew to a staff of seven and became one of the Mid-South’s largest PR entities with clients such as DuPont, Firestone, TENNFL/Tennessee Titans, Pet Supplies Plus, FiveStar/Brown Stove Works, GAF Building Materials, Superior Fireplace (now Lennox), TileCera (now Florim), Lochinvar, Comdata, Provence Bakery, Celsius Group (FFV Aerotech), TransFinancial (now Firstar), Arby's/ZuZu's. The Elephant Sanctuary, Metro Public Health Dept., Minnie Pearl Cancer Foundation, Nashville Sports Council, and Nashville Zoo.* Launched DuPont Sontara Medical Wipes via trade shows, vertical market publicity and direct mail campaigns aimed at medical, cleanroom and life sciences audiences. Helped secure adoption by most major medical suppliers within first year.* Achieved ten times the publicity than previous agencies had for SealSkinz, DuPont's brand of waterproof socks and gloves. Helped SealSkinz triple its dealer network and reach highest awareness in its outdoor retailer category, positioning it for profitable acquisition.* Propelled agency growth by 30 percent in billings+staff, consistently increasing PR revenues EACH QUARTER. Supervised a team of seven.* Conducted annual NYC media tour for collection of building industry clients, economically maximizing relationships and placement success with key shelter and lifestyle publications, including Elle Decor, Metropolitan Home, Builder, and Women's Day Special Interest Publications. -
Account ExecutiveDye, Van Mol & Lawrence (Now Finn Partners) Jun 1992 - Oct 1995Greater Nashville Area, TnResponsible for research, planning and implementation of programs and projects involving media relations, promotions/events and collateral development for clients such as: Jack Daniel's (The Jack Daniel Distillery, Jack Daniel’s Old No. 7, Gentleman Jack, Jack Daniel’s 1866 Classic Amber Lager), Bushmills Irish Whiskey, Genesco (corporate, Johnston & Murphy, Dockers Footwear), Nashville Gas, Nashville Electric Service, Nashville International Airport (BMI), GAF Materials Corp., FFV Aerotech, Shoney's Inc. (incl. Shoney's, Captain D’s, Lee's Famous Recipe Chicken and several casual dining concepts), Saturn, Murray Bicycles, International Bluegrass Music Association, and the University of Tennessee. * Spearheaded media relations surrounding Johnston & Murphy's award-winning presidential shoe campaign, the most successful publicity generator in company history, sparking a 20 percent surge in sales.* Led innovative program targeting outdoor writers for Jack Daniel Distillery, prompting unprecedented famtrip participation and hundreds of articles in hunting, fishing and outdoor publications, as well as TV placements (once rare for a spirit brand) by hosting hunting and fishing activities in "Jack Daniel's Country" for TNT and other networks.* Directed day-to-day PR and promotional activities, including media outreach, collateral, and events, for market-by-market launch of award-winning Jack Daniel’s 1866 Classic Amber Lager, the first beer from Jack Daniel's. Also developed brewery museum.* Researched, selected, and implemented new Skyhawk nickname, logo, and mascot for UT-Martin, creating a successful campaign template later used by several other colleges to replace "Indians" nickname.* Handled issues management and crisis communications with messaging, media training, and media relations for clients including Genesco, Shoney's, and the University of Tennessee-Knoxville.
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Account ExecutiveEdelman Sep 1991 - May 1992Dallas/Fort Worth AreaImplemented day-to-day PR activities for the office’s largest account: the National Council of the Boy Scouts of America. Managed issues and crisis communications; handled customer, council and media requests; and, supported Scouting executives nationwide with ongoing counsel and media training, including a comprehensive crisis communications written manual.
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Frequently Asked Questions about Spencer Moore
What company does Spencer Moore work for?
Spencer Moore works for Pugnacious Pr
What is Spencer Moore's role at the current company?
Spencer Moore's current role is Smart, strategic, and scrappy PR + marcom pro.
What is Spencer Moore's email address?
Spencer Moore's email address is sp****@****gpr.com
What is Spencer Moore's direct phone number?
Spencer Moore's direct phone number is +141531*****
What schools did Spencer Moore attend?
Spencer Moore attended University Of Missouri-Columbia, The University Of Kansas.
What are some of Spencer Moore's interests?
Spencer Moore has interest in Architecture+design, Politics, Civil Rights And Social Action, Maps, Architecture+interior Design, Pugs, Animal Welfare, Foodie, Travel, Arts And Culture.
What skills is Spencer Moore known for?
Spencer Moore has skills like Media Relations, Public Relations, Press Releases, Corporate Communications, Marketing Communications, Social Media, Crisis Communications, Marketing, Publicity, Advertising, Event Planning, Strategic Communications.
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Spencer Moore
Greater Houston5mdanderson.org, mdanderson.org, hotmail.com, central.uh, cancerpreventiontraining.org -
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