Strategic PR + marcom professional w/ 30+ years of agency and in-house accomplishments. Recently moved to Los Angeles. My consultancy is busy and I consult w/ other agencies; however, I'm also interested other opportunities. * Managed million-dollar marcom budgets for everything from established Fortune 500 companies to start-ups, across varied B2C and B2B sectors such as: real estate, AEC, education, healthcare, pet goods, food/restaurants/beer/spirits, retail, hospitality, professional services, and consumer tech. * Successfully hired, trained, and motivated staff in diverse agency, corporate, institutional, and start-up environments.* Skillful writer and storyteller.* Master strategist, experienced at creating proposals, comprehensive strategic plans, ongoing programs, opportunistic campaigns, and sharp content for both internal and external audiences, successfully maximizing paid, shared, owned, and earned media channels -- and their convergence.* Expert in crisis communications and issues management; media trained C-level officers, crafted messaging, and served on the firing line for the National Council of the Boy Scouts of America, Shoney’s, Jack Daniel’s, DuPont, PlanetOut, many colleges, and dozens of real estate developers. * Adept at building relationships with media and key influencers for effective media outreach and story placement, as well as thought leadership, community/gov't. relations, and partnership development. * Media relations savvy with long track record of implementing impactful publicity generating campaigns for leading brands such as Jack Daniel's, Johnston & Murphy, Williams-Sonoma, Shoney’s, Jamba Juice, DuPont, and many real estate developments.* Produced buzz-worthy events, as well as award-winning marketing collateral, content and publications. * Prepared cost-effective, traffic-generating marketing campaigns (traditional+digital), content, direct mail, and promotions to engage diverse audiences.* Strong partner with sales; built tools, developed programs, and crafted messaging to generate traffic, demand, and leads.Skills: PR + marcomm strategy, messaging, copy writing, media relations, media training, issues/crisis mgmt., event planning, gov't./community relations, leadership, newsletters, internal communications, budget mgmt., digital marketing, social media mgmt., content development, marketing collateral, advertising/media planning, sales materials, cause marketing, project mgmt., sustainability, partnerships, surveys/focus groups, research
Listed skills include Media Relations, Public Relations, Press Releases, Corporate Communications, and 51 others.