Spencer Perkins

Spencer Perkins Email and Phone Number

Director of Marketing @ QC Kinetix Franchise Group
Charlotte, NC, US
Spencer Perkins's Location
Dallas-Fort Worth Metroplex, United States, United States
Spencer Perkins's Contact Details

Spencer Perkins personal email

n/a
About Spencer Perkins

My Tactic:Companies invest significant time and resources in driving individual customer transactions. What if we redirected that effort and capital toward actively supporting and engaging with the local community? This is the catalyst for change, the foundation for building lifelong customer connections, and the driving force behind my passion for what I do each day.My Drive:There is nothing more fulfilling than collaborating with Franchise Partners to achieve results they once deemed impossible or unattainable on their own.My Experience:I am an accomplished Marketing professional with a proven franchise history, encompassing roles as a Franchise Partner and contributions to two of the fastest-growing Franchisors.My Results:In my most recent role before HTeaO, I successfully transformed the lowest-performing Clean Juice franchise into a profitable and growing store within six months, despite the challenges of the COVID-19 Pandemic. Since joining HTeaO, our same-store sales have surged by over 25% YoY in 2021. I introduced a Punchh customer loyalty platform with an impressive 36% participation rate, requiring significant buy-in from Franchise Partners and employees. Additionally, I played a pivotal role in launching HTeaO in the CPG market through our affiliate supply chain company. Most notably, I built a stellar team that played a crucial role in HTeaO winning "Most Innovative Brand Of The Year" and "Rookie Of The Year," while consistently offering the best Franchise Partner support in the industry.Outside of work:I find joy in spending time with family and friends, backpacking in the mountains, enjoying hot summer days on the lake, and seeking fresh powder for skiing in the mountains.Accolades:Most Innovative Brand Of The Year (Franchise Young Conference)Rookie Of The Year (Punchh Customer Loyalty Platform)Google AdWords certified

Spencer Perkins's Current Company Details
QC Kinetix Franchise Group

Qc Kinetix Franchise Group

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Director of Marketing
Charlotte, NC, US
Spencer Perkins Work Experience Details
  • Qc Kinetix Franchise Group
    Director Of Marketing
    Qc Kinetix Franchise Group
    Charlotte, Nc, Us
  • Qc Kinetix Franchise Group
    Director Of Marketing
    Qc Kinetix Franchise Group Sep 2024 - Present
    Charlotte, North Carolina, Us
  • Phillippi Inv
    Board Member
    Phillippi Inv Jun 2019 - Present
  • Horsepower Brands
    Franchise Advisor
    Horsepower Brands Feb 2024 - Oct 2024
    Omaha, Nebraska, Us
  • Hteao
    Chief Marketing Officer
    Hteao Sep 2020 - Feb 2024
    Midland, Texas, Us
    HTeaO, a rapidly growing franchise with a weekly guest count exceeding 350,000 transactions, has achieved remarkable results under my leadership. Since joining, we've quadrupled our open-store count to 100 and increased same-store sales by over 30%, driven by a stellar team and strategic partnerships with franchisees and agencies. Key achievements include:-Online Ordering and Customer Loyalty: Introduced the successful "HTeaO Drip Rewards" Program, earning the "Rookie of the Year" award from Punchh. Currently, over 44% of guests use our loyalty app, spending 22% more than non-loyalty guests. Notably, our NPS surpasses that of Starbucks and Dutch Bros.-Establishing a Culture of Innovation: Launched 20+ Limited-Time Offerings (LTOs) and expanded our product line into a thriving CPG brand. Recognized as the "Most Innovative Brand of The Year" at the 2022 Franchise Young Conference for adaptability and success during and after the COVID-19 pandemic.-Support and Collaboration: Built a top-notch team focused on a Franchise-Partner-first culture. Implemented efficient ticketing and task management software, enhancing collaboration and contributing to record-breaking growth.In summary, my leadership has propelled HTeaO's success, marked by substantial growth, innovative initiatives, and a commitment to prioritizing the business and franchise partners' needs leading to a partial purchase by a PE firm.
  • Clean Juice (Turkey Creek)
    Franchise Owner
    Clean Juice (Turkey Creek) Jan 2020 - Oct 2020
    Knoxville, Tennessee, Us
    Purchased the lowest-performing Clean Juice franchise. Within 4 months (even through COVID-19), brought the business to profitability for the very first time. Continued to grow the business and increase profitability until the sale of the store to a local owner in October 2020. When I sold the store, yearly sales were up over 19% year over year (even in the middle of the COVID-19 pandemic) and had an NPS score consistently over 95.
  • Clean Juice
    Real Estate/ Marketing Manager
    Clean Juice Dec 2018 - Jan 2020
    Charlotte, North Carolina, Us
    Was part of one of the fastest-growing franchises. During my tenure, Clean Juice expanded from 50 open stores to over 90. I transformed a site selection process based on subjective judgment ("I think this location will work") into a data-driven decision-making approach. This involved extensive research in demographics, psychographics, traffic count, competition, co-tenants, and geo-fencing. Simultaneously, I worked with over 15 Franchise Partners, ensuring their adherence to the development timeline and securing the best locations with the most favorable terms. I streamlined the site selection and lease signing process, converting a full-time position into a part-time role. This adjustment allowed me to dedicate over 50% of my time to collaborating with the marketing team.Marketing Teamwork: I initiated and managed a Google AdWords campaign that doubled the number of franchise internet leads. Additionally, I oversaw the ad agency for all development initiatives. Introducing a novel marketing approach, I successfully facilitated the acquisition of the lowest-performing store within home offices' buyer demographics. This sales channel also enabled Clean Juice to strategically expand by geography. I established the framework for a franchisee-funded marketing service initiative that was implemented shortly after my departure. Utilizing in-depth data, I assisted franchise partners in developing location-specific marketing plans.
  • Molly Maid Usa
    General Manager Of Operations And Marketing
    Molly Maid Usa Jun 2013 - Dec 2018
    Irving, Texas, Us
    Played a key role in launching a local franchise, overseeing 60+ employees across two locations and catering to a customer base of over 650, generating an annual revenue of $2 million. Innovated and tested marketing strategies, now implemented system-wide, covering lead generation, customer retention, and enhancing customer perception to drive increased value.

Spencer Perkins Skills

Microsoft Office Teamwork Marketing Social Networking Powerpoint Microsoft Excel Microsoft Word Customer Service Time Management Event Planning Social Media Research Leadership Public Speaking Sales Networking

Spencer Perkins Education Details

  • Western Carolina University
    Western Carolina University
    General

Frequently Asked Questions about Spencer Perkins

What company does Spencer Perkins work for?

Spencer Perkins works for Qc Kinetix Franchise Group

What is Spencer Perkins's role at the current company?

Spencer Perkins's current role is Director of Marketing.

What is Spencer Perkins's email address?

Spencer Perkins's email address is pe****@****bar.com

What schools did Spencer Perkins attend?

Spencer Perkins attended Western Carolina University.

What skills is Spencer Perkins known for?

Spencer Perkins has skills like Microsoft Office, Teamwork, Marketing, Social Networking, Powerpoint, Microsoft Excel, Microsoft Word, Customer Service, Time Management, Event Planning, Social Media, Research.

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