Spencer Perkins Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, Us

Omaha, Nebraska, Us

Midland, Texas, Us

HTeaO, a rapidly growing franchise with a weekly guest count exceeding 350,000 transactions, has achieved remarkable results under my leadership. Since joining, we've quadrupled our open-store count to 100 and increased same-store sales by over 30%, driven by a stellar team and strategic partnerships with franchisees and agencies. Key achievements include:-Online Ordering and Customer Loyalty: Introduced the successful "HTeaO Drip Rewards" Program, earning the "Rookie of the Year" award from Punchh. Currently, over 44% of guests use our loyalty app, spending 22% more than non-loyalty guests. Notably, our NPS surpasses that of Starbucks and Dutch Bros.-Establishing a Culture of Innovation: Launched 20+ Limited-Time Offerings (LTOs) and expanded our product line into a thriving CPG brand. Recognized as the "Most Innovative Brand of The Year" at the 2022 Franchise Young Conference for adaptability and success during and after the COVID-19 pandemic.-Support and Collaboration: Built a top-notch team focused on a Franchise-Partner-first culture. Implemented efficient ticketing and task management software, enhancing collaboration and contributing to record-breaking growth.In summary, my leadership has propelled HTeaO's success, marked by substantial growth, innovative initiatives, and a commitment to prioritizing the business and franchise partners' needs leading to a partial purchase by a PE firm.

Knoxville, Tennessee, Us

Purchased the lowest-performing Clean Juice franchise. Within 4 months (even through COVID-19), brought the business to profitability for the very first time. Continued to grow the business and increase profitability until the sale of the store to a local owner in October 2020. When I sold the store, yearly sales were up over 19% year over year (even in the middle of the COVID-19 pandemic) and had an NPS score consistently over 95.

Charlotte, North Carolina, Us

Was part of one of the fastest-growing franchises. During my tenure, Clean Juice expanded from 50 open stores to over 90. I transformed a site selection process based on subjective judgment ("I think this location will work") into a data-driven decision-making approach. This involved extensive research in demographics, psychographics, traffic count, competition, co-tenants, and geo-fencing. Simultaneously, I worked with over 15 Franchise Partners, ensuring their adherence to the development timeline and securing the best locations with the most favorable terms. I streamlined the site selection and lease signing process, converting a full-time position into a part-time role. This adjustment allowed me to dedicate over 50% of my time to collaborating with the marketing team.Marketing Teamwork: I initiated and managed a Google AdWords campaign that doubled the number of franchise internet leads. Additionally, I oversaw the ad agency for all development initiatives. Introducing a novel marketing approach, I successfully facilitated the acquisition of the lowest-performing store within home offices' buyer demographics. This sales channel also enabled Clean Juice to strategically expand by geography. I established the framework for a franchisee-funded marketing service initiative that was implemented shortly after my departure. Utilizing in-depth data, I assisted franchise partners in developing location-specific marketing plans.

Irving, Texas, Us

Played a key role in launching a local franchise, overseeing 60+ employees across two locations and catering to a customer base of over 650, generating an annual revenue of $2 million. Innovated and tested marketing strategies, now implemented system-wide, covering lead generation, customer retention, and enhancing customer perception to drive increased value.