Spencer Adams Email & Phone Number

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Sunnyvale, Ca, Us

Brand purpose development, pitch adviser, and marketing consultant for: • Google Cloud• The Beans• Fabric Co-Working • Cooper St Capital• CNT Pattern Co• Hokkaido Powder Adventures

Mountain View, Ca, Us

• Led the naming development and logo sprint for Google Cloud’s newest product, Anthos, which was announced by CEO Sundar Pichai at Next ’19• Led the launch and roll-out of new naming playbook and brand architecture strategy clarifying the roles and relationships of the brands and products within the Google Cloud portfolio• Led brand management for Google Cloud Platform, including providing strategic and tactical guidance for all brand programs, naming requests, and creative reviews for campaigns and initiatives• Managed end-to-end global marketing projects with strong brand instincts, clearly defined goals, and outstanding creative judgement • Tracked key GCP awareness and perception metrics through brand tracker and other resources

London, England, Gb

• Analyzed product challenges and examine consumer needs to unlock human insights• Crafted meaningful brand truths and marketing plans, often by working backwards from the end user, to find the most meaningful methods of engagement, resulting in profitable and measurable growth• Conceived and execute forward-thinking strategic brand and product activations that resonate with global target audiences• Leveraged quantitative and qualitative research to establish actionable campaign implications• Managed 2-20 contributors to execute strategy for experiential, social, and digital design within cross-functional, collaborative teams in rapidly growing bi-coastal/multi-national company

Worldwide, Oo

• Developed comprehensive brand platforms to reposition brands within competitive marketplace• Analyzed trends in retail, consumer behavior, design and sustainability to identify growth opportunities and efficiencies in existing accounts• Produced project proposals and comprehensive timelines for on-time project delivery

Nr. Bath, Somerset, Gb

• Applied client insights and internal discoveries to develop comprehensive project strategies.• Developed lasting branding guidelines and expanded identity touchpoints to create 360 brand experiences• Leveraged a first-time redesign pitch into an exclusive client/agency relationship.• Prioritized positive office morale and collaborative creative development processes• Executed memorable and unusual seasonal POP campaigns, including bespoke structures

• Established and maintained trusted leadership and communication through open work sessions with client and internal team, resulting in comprehensive brand identity development• Implemented a consistent portfolio segmentation strategy for future brand extensions (Oreo) through a thoughtful pitch and fresh perspective• Prioritized and executed strong project management, always with careful consideration of internal/external timelines, client requests, and budgetary concerns

Portsmouth, Gb

• Conducted the migration of old content to new system infrastructures• Tracked actions in content management with detailed mapping and client memoranda• Edited and finalized intranet content used for legal compliance and the communication of corporate directives

Micomasters, Data, Economics And Development Policy

Education record

International Baccalaureate Diploma