Spencer Schwartz has 15+ years of experience in entertainment and print + online media. He creates and develops social media content strategies for brands, media companies, nonprofit organizations, and more. Spencer also specializes in managing digital content.As a contractor and freelancer, Spencer has worked with businesses, brands, and nonprofits of all sizes, from a startup creative agency to the ADL.Some of the social media pages he has developed, which now boast millions of followers, include Guitar World, KING, Revolver, SLAM, and XXL. He also managed XXL Block Talk, a social networking platform dedicated to all things hip-hop, and helped launch ANTENNA, a quarterly lifestyle magazine.He was a key contributor at Musinart’s RESPECT. magazine, where he managed their social media + CMS, fulfilled subscriptions + back issue orders, managed editorial + advertorial projects, and resolved all support requests from end-users.To launch Musinart’s Tally Ho!, a one-off art magazine, he managed their social media and successfully developed a month-long social media campaign to raise $10,000 on Kickstarter to fund its publication, which was covered by Crain's New York, Hunger, and AFROPUNK.Spencer was instrumental to the launch and development of Music Aficionado, a tech startup that was equal parts social media platform, online music magazine, and music streaming service. As their Content + Production Director, Spencer oversaw all editorial content, curated official playlists, tested QA functionality, managed their CMS, and wrote a weekly music column. MA boasted over 4 million users, 1.2 million unique monthly visitors, and investments from Guitar Center, WMG, and SME.Since 2016, Spencer has also been the Social Media Director of the New York Sky Blues, Manchester City’s Official Supporters Club branch in NYC and a registered 501(c)(3) nonprofit. He built and maintains their official website and social media pages, which currently has over 89,000 combined followers (all organic). He also works directly with City Football Group on local soccer initiatives and conducted outreach in + around the soccer community in the US and abroad. Spencer has been instrumental in raising over $145,000 for charity by designing + selling merchandise and organizing in-person + digital events with partners such as Carlsberg, Heineken, and Puma.A graduate of the University of Colorado at Boulder, Spencer is also a multi-instrumentalist musician, trivia buff, theater lover, and sports fan. He can often be found walking his dog, Chloe, on the East River Walk.
Listed skills include Social Media, Social Media Marketing, Content Strategy, Music, and 51 others.