Susan Spencer Email and Phone Number

Providing marketing strategy and solutions to clients across various business sectors including entertainment, packaged goods, and non-profit.

● Launched Strategic Global Marketing Campaigns to support the release of feature film, home entertainment, and live entertainment product based on global franchises including SHREK, KUNG FU PANDA, HOW TO TRAIN YOUR DRAGON, MADAGASCAR, and THE CROODS.● Supervised teams that developed and implemented strategy across Alliance Partnerships, Creative Services, Marketing, Digital and Special Events.● Managed DWA work flow for 20th Century Fox and Paramount Pictures Global Marketing and Distribution teams.● Led the Marketing teams in support of direct distribution of DWA product in China and Korea.● Secured and executed Promotional and Strategic Alliance Partnerships on behalf of studio including feature film, home entertainment, TV and live entertainment product including global alliances with HP, AMD, Intel, and McDonald's in support of consumer and B2B initiatives.

• Supervised and directed Sales force responsible for sale of Universal theme park tickets and specialty products in channels including Corporate, Special Markets, Military, Youth and Education. Delivering double digit theme park growth from Local, and key Domestic and International markets.• Lead teams for Promotions / Corporate Sponsorship. Solicited and managed $150MM fully integrated marketing programs for Coca-Cola, Kodak, Nestle Waters, Gatorade, Toyota, Avis, Alamo, Crystal Geyser, MasterCard, JP Morgan Chase, Discover Card, Panasonic, and Tropicana.• Managed the Internet Sales and Marketing for USH. Delivered triple digit increases in Internet revenue through paid search, site optimization, and cross promotion. Launch Print @ Home ticketing technology with support of various USH and partner internet initiatives.• Developed relationships with media, retail and packaged goods partners to deliver multi-million dollar General Market and Latino focused cross promotional campaigns in support of attraction launches that drove year over year increase in attendance, per-capita spending and overall revenue of this global brand.• Delivered double digit growth across all areas of accountability including attendance, revenue and promotional value.• Responsible for contract and fee negotiation, strategic planning and budgeting to support overall department activities. Analyze daily reporting of business trends and react to competitive, business and climate changes.• Coordinated synergy activities with multiple Universal divisions (including Feature Film, Home Entertainment, Consumer Products, VUE Games) and NBC / GE entities.

• Secured and executed National third party promotional programs with retail and packaged goods partners to support the theatrical release of film entertainment product identified as licensing initiatives. Leveraged product placement opportunities. Properties included: ANASTASIA,THE X-FILES, DOCTOR DOOLITTLE, HOME ALONE 3, JINGLE ALL THE WAY.• Fiscally accountable for overall promotional effort of each brand including fee negotiation. • Managed the Promotional activity for brand through its entire lifecycle.• Liaison to various Fox / News Corp. business units including Domestic and International Theatrical Marketing, Production Resources, Exhibitor Services, Home Entertainment and Fox Interactive.

• Supervised general market promotional activity in Southern California including solicitation and execution of media, retail, corporate sponsor and special events.• Developed programs that increased overall brand awareness in key Domestic and International markets to drive attendance through retail, media and packaged goods programs.