Spencer Ure, Mba Email & Phone Number

San Jose, CA, US

• Global Marketing Operations & Technology AdminAs Senior Marketing Operations Manager at Adobe, Spencer excels in driving strategic Digital Experience (DX) initiatives aligned with Adobe's transformation goals. He.
• Strategic Planning & Execution
• Cross-Functional Leadership
• Stakeholder Management
• Holistic Understanding of ETE Marketing
• Empathetic & Informed LeadershipCore Projects:

San Jose, CA, US

• Global Marketing Platform Operations AdminResponsible for platform management of three Adobe Marketo Engage instances & other core platforms throughout the Adobe ecosystem. As a Platform Operations Manager at Adobe.
• Stakeholder management - Managing expectations & collaboration for global stakeholders to ensure project requirements, timelines and deliverables are met and held to the highest operational standard.
• Scoring (Lead/Contacts) - Built at scale across all regions and business units
• Lead & Customer Lifecycle Management - Operationalize multiple lifecycles simultaneously across three Adobe Marketo Engage instances
• Operational Programs Management - All other core operational processing for all three instances
• Customer Data transfers between instances of Adobe Marketo Engage and SFDC(s), Data Processing & Data Integrity to and from systems

San Jose, California, US

• Agile and effective Marketing Operations Consultant creating value by driving revenue through operationalizing the MarTech stack for high-profile tech companies in the Silicon Valley local.Highlighted experience.
• Marketing Operations Strategy
• Platform Architecture
• Lifecycles
• Scoring
• Project ManagementPlatform expertise includes:

Redwood City, CA, US

• Global Marketing Operations professional creating & executing enterprise-level Marketing Operation solutions. Through the delivery of these solutions at scale, I empower & support Sumo Logic as a leader in SaaS-based.
• Adobe Marketo Engage System Admin (6+ yrs)
• Salesforce data expert creating analytical excellence through custom reporting & dashboards
• Account-based marketing certified expert
• Marketing Operations Thought Leader
• Marketing Operations Platforms SME/Admin include Outreach | Terminus | Zoom | Adobe Marketo Engage | Drift

Denver, CO, US

• Marketing Technology professional and consultant providing value through Marketing Automation solutions and operations strategy.
• Spearhead Marketing Technology and Automation initiatives for agency clients through in-depth understanding of Technology Stack's and Marketing Automation Platform's solutions. (Adobe Marketo Engage)
• Manager of all Marketing Automation operations, execution and strategy across multiple clients and multiple Adobe Marketo Engage instances.
• Adobe Marketo Engage Marketing Automation Solutions architect and API integration expert.
• Proven track record in providing POV analysis for clients and creating a tailored automation strategy to reach goals.
• Experience creating and optimizing customer lead life cycles and workflows for scalability and growth.

New York, NY, US

• Lead Adobe Marketo Engage Administrator for global brands Panasonic, Verizon, IDEC, and Honeywell. Spearhead marketing strategy and execution to create Omni-channel marketing instances with deeper levels of customer.
• Oversee all day-to-day operations for Adobe Marketo Engage and clients.
• Manage four complex Adobe Marketo Engage instances with a database size of 840K+ leads.
• Develop and execute customized campaigns to drive conversion.
• Implement complex marketing systems and customer attribution through scoring (MQL, SQL, Top, Mid and Bottom funnel) including score growth and instance wide analytical tracking.
• Document best practices and process documents for execution that is used by the entire Marketing Automation Team.

Salt Lake City, Utah, US

• Built a marketing team from the ground up for this financial investment company. Utilized marketing automation, and technical marketing systems for acquiring new customers, generating qualified leads and increasing.
• Started as a Summer Intern, but based on performance, the company extended my position for a year.
• Created multiple systems and processes that increased marketing qualified leads (MQL’s) and sales qualified leads (SQL’s) by 8x resulting in quarterly revenue growth.
• Spearheaded lead generation through online marketing and advertising as a means to increase business revenue and sales. Marketing channels used included (SEO, PPC, & Facebook Ads).
• Executed database marketing through lead lists, producing more qualified customers for business development and Sales. Strategies used included online nurturing & education through Adobe Marketo Engage marketing.
• Produced marketing assets for campaigns through studio production, which included, podcasts, video & audio editing, and webinars. Platforms used included Adobe Audition & Adobe Premiere.

Salt Lake City, UT, US

• Created, managed and implemented client marketing and advertising campaigns for KSL.com &Deseret Digital Media.
• Developed and implemented client marketing and advertising campaigns for KSL.com and Deseret Digital Media.
• Built an annual pipeline of business totaling $240,000.
• Continuously grew my book of business by $4,000 monthly.
• Achieved 100% of my monthly and quarterly sales goals, increased companywide revenue quarterly.

Master Of Business Administration - Mba, Marketing

Bachelor’S Degree, (B.S.) Communication Studies