Spencer Vaughn Email & Phone Number

Boston, MA, US

Bethesda, MD, US

Cambridge, MA, US

• EverQuote is a publicly traded (EVER), fast growth, data-driven tech company that makes insurance shopping easy and transparent. We've created America's largest online insurance marketplace by partnering closely with.
• I lead consumer acquisition efforts across all paid media channels for all consumer verticals – Auto, Home, Life, and Health
• Responsibilities were expanded to include leadership of all consumer verticals within five months of starting the position
• Lead a team of three to deliver over >$15M in annual revenue
• Manage an annual budget of >$15M across paid social (Facebook, TikTok, and LinkedIn), display networks (Yahoo / Verizon, Google, Outbrain, Taboola, Microsoft), and email prospecting

Cambridge, MA, US

• Managed display, paid social, and email prospecting channels for EverQuote's two largest consumer verticals - Auto and Home
• Collaborated with external agencies, engineering, eCommerce, and product teams to increase efficiency and volume of spend

Cambridge, MA, US

• Built B2B marketing team, channels, and programs to acquire SMB customers into EverQuote's marketplace
• Established robust content program via SEO, email, and social influencers
• Created field marketing, affiliate, and partnership channels
• Led cross-functional go to market strategy and implementation for multiple product launches

Englewood, CO, US

• Sling TV, a subsidiary of Dish Network, is an app-based subscription TV service, letting consumers stream live television and on-demand content over the internet so they can watch their favorite shows and sports at.
• Promoted to marketing leadership team (reporting to CMO) within one year of joining Sling
• Owned retention and revenue per user KPIs for subscriber base of >2M subscribers via lifecycle marketing, engagement marketing, and CRM
• Leveraged personalized email programs to increase user engagement
• Collaborated with cross-functional partners across product, eCommerce, data science, and customer service to achieve shared goals

Englewood, CO, US

• Co-managed ~$200 million annual budget
• Collaborated with channel owners to lead omni-channel campaigns across paid social, display, paid search, direct mail, TV, partnership, and affiliate channels
• In partnership with Sprint, led co-marketing campaign across digital, out of home (OOH), TV, radio, and retail

Boston, MA, US

• Managed teams of up to three associates to identify, compile, and analyze data to deliver impactful insights for private equity due diligence and corporate strategy engagements
• Brand equity - established the brand permission of a $16B U.S. retailer attempting to expand into an adjacent market
• Product / market fit - assessed customer brand perspectives, strategic partnership benefits, current sales force compatibility, and timeline to adoption for a new digital product offering
• Positioning - analyzed market data for M&A engagement to establish target's best-in-class competitive positioning and performance against purchase criteria
• International expansion - identified ~$100M in growth opportunities, via natural adjacencies in international markets, for a consumer goods manufacturer
• Go to market - calculated the total addressable market size, segmentation, and expected growth for premium goods manufacturer

Bristol, CT, US

• ESPN is the worldwide leader in sports
• Structured digital and broadcast growth opportunities, focused on untapped Asian markets, and assessed financial and operational feasibility
• Mapped the competitive landscape of media conglomerates and sports media outlets in Latin America

New York, NY, US

• Nuveen is an asset manager and subsidiary of TIAA with over $1 trillion in assets under management
• Calculated financial impacts of an increase of $100B in assets under management via M&A
• Activated previously nonexistent lines of communication with cross-functional senior management to convey tax and regulatory impacts of strategic priorities
• Rapidly built a team by hiring, supervising, and coaching a Senior Associate and intern

GB

• PwC is the second largest professional services firm in the world
• M&A and corporate restructuring - helped corporations and private equity firms achieve tax, regulatory, logistical, and profitability objectives

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Masters, Accountancy