Spencer Williams Email and Phone Number
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Spencer Williams personal email
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I am a Data Strategist & Consultant at Acxiom, a leading data and technology company that helps businesses connect with their customers and deliver personalized experiences. I have a Bachelor's degree in Advertising from The University of Georgia, where I learned how to craft compelling messages and strategies for diverse audiences and media platforms. My core competencies include data analysis, data visualization, social media marketing, and digital platforms.In my current role, I leverage my data and advertising skills to help clients optimize their marketing campaigns, identify new opportunities, and measure their performance and impact. I use Microsoft Excel, Salesforce, LiveRamp, and Digital Platforms (across social, search, and programmatic) , to collect, process, and present data in clear and engaging ways. I also work with various stakeholders, such as connections strategists, researchers, and media executives, to understand their needs, goals, and challenges, and to provide them with data-driven insights and solutions. I am passionate about finding innovative ways to use data to tell stories, create value, and drive growth. I enjoy working in a collaborative and dynamic environment, where I can learn from others and contribute to the team's success. I am eager to apply my data and advertising expertise to new and exciting projects and to expand my knowledge and skills in the data and technology field.
Acxiom
View- Website:
- acxiom.com
- Employees:
- 3863
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Data Strategist And Partner Account ManagerAcxiomAtlanta, Ga, Us
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Data Strategist & Account ManagerAcxiom Jan 2022 - May 2024Conway, Arkansas, Us• Provide expert-level knowledge of Acxiom digital product suite to provide optimization, performance metrics, gather insights, case studies, and improve future performance, engagement or ROAS for campaigns•Translate client audience requests to audience segmentation recommendations, combining different data segments using AND/OR Boolean logic•Create audience segments using a collection of 1st, 2nd, and 3rd party data within relevant ad tech and/or Demand Side Platforms (DSP/SSP)• Built campaign data strategies for agency and brand partners to directly impact ROI• Worked alongside international teams on campaign strategies and distribution of global audiences • Provide regular education to clients on most up to date omni-channel digital advertising and data best practices• Coordinate with technology partners to integrate new channels for client utilization • Create proof of concept for new data products to drive long term value in digital and offline campaigns• Mantain expert level knowledge on Deterministic and Probablistic data sets and when to leverage each.
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Account Manager4Media Marketing May 2021 - Jan 2022-Handled the Media Buying (digital ad slot purchases) on behalf of a multitude of E-Commerce oriented clients -Spearhead the creation of ad campaigns, copy, and creatives across digital channels (Facebook, Snapchat, Google, TikTok) -Maintained an analytical understanding of trends in Shopify, Facebook, Snapchat, and Google DSP’s -Maintained a detailed understanding of the process of warming up potential buyers to a business, addressing their objections, building trust, and reengaging with previous and potential buyers.
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Associate Specialist, Digital PlatformsFitzco Oct 2020 - May 2021Atlanta, Ga, Us• Managed Paid Search and Programmatic investment across search engines (Google, Bing) and DSPs (DV360/ Adelphic) for multiple regional and national clients• Developed/launched ad copy, keyword sets and additional account assets (Paid Search: Sitelink Extensions, Gmail DiscoveryCampaigns, YouTube Video Expansion | Programmatic: Display)• Built, QA'ed, tested and optimized Paid Search and Programmatic campaigns with Connections Strategists• Assisted with determining budget allocations and adjusted bids throughout campaign cycles -
Phd Worldwide Media - ResearcherPhd Sep 2019 - Oct 2020Bankside, London, Gb• Hand selected as one of five University Students for a 6-month long research project• Delved into consumer insight profiles, specifically amongst Gen X/Z consumers in order to further understand consumer behavior as it pertains to the media of today and the future.• Collectively conducted over 150, in person, qualitative interviews• Presented findings to executives at PHD media in New York City -
Senior Sales Consultant - Connected HomeBest Buy Aug 2018 - Oct 2020Richfield, Minnesota, Us• Maintain exceptional up to date knowledge on current Connected Device technologies. • Provide customer with professional expertise, advice, and knowledge in order to develop the best solution for their needs. • Navigate all aspects of the sale including customer warranties, payments, contracts, and confirming transactions
Spencer Williams Skills
Spencer Williams Education Details
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The University Of GeorgiaAdvertising -
Riverwood International Charter School
Frequently Asked Questions about Spencer Williams
What company does Spencer Williams work for?
Spencer Williams works for Acxiom
What is Spencer Williams's role at the current company?
Spencer Williams's current role is Data Strategist and Partner Account Manager.
What is Spencer Williams's email address?
Spencer Williams's email address is sp****@****dia.com
What is Spencer Williams's direct phone number?
Spencer Williams's direct phone number is 140480*****
What schools did Spencer Williams attend?
Spencer Williams attended The University Of Georgia, Riverwood International Charter School.
What skills is Spencer Williams known for?
Spencer Williams has skills like Microsoft Office, Java, Microsoft Excel, Adobe Indesign Cc, Adobe Photoshop, Social Media Marketing, Microsoft Powerpoint.
Who are Spencer Williams's colleagues?
Spencer Williams's colleagues are Mike Dobrovich, Sabrina Ruth, Atif Jaffery, Seth Crum, Zoë Jackson, Amit Bhati, Stephanie Young.
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