Spencer Williams Email & Phone Number

Atlanta, Ga, Us

Conway, Arkansas, Us

• Provide expert-level knowledge of Acxiom digital product suite to provide optimization, performance metrics, gather insights, case studies, and improve future performance, engagement or ROAS for campaigns•Translate client audience requests to audience segmentation recommendations, combining different data segments using AND/OR Boolean logic•Create audience segments using a collection of 1st, 2nd, and 3rd party data within relevant ad tech and/or Demand Side Platforms (DSP/SSP)• Built campaign data strategies for agency and brand partners to directly impact ROI• Worked alongside international teams on campaign strategies and distribution of global audiences • Provide regular education to clients on most up to date omni-channel digital advertising and data best practices• Coordinate with technology partners to integrate new channels for client utilization • Create proof of concept for new data products to drive long term value in digital and offline campaigns• Mantain expert level knowledge on Deterministic and Probablistic data sets and when to leverage each.

-Handled the Media Buying (digital ad slot purchases) on behalf of a multitude of E-Commerce oriented clients -Spearhead the creation of ad campaigns, copy, and creatives across digital channels (Facebook, Snapchat, Google, TikTok) -Maintained an analytical understanding of trends in Shopify, Facebook, Snapchat, and Google DSP’s -Maintained a detailed understanding of the process of warming up potential buyers to a business, addressing their objections, building trust, and reengaging with previous and potential buyers.

Atlanta, Ga, Us

• Managed Paid Search and Programmatic investment across search engines (Google, Bing) and DSPs (DV360/ Adelphic) for multiple regional and national clients• Developed/launched ad copy, keyword sets and additional account assets (Paid Search: Sitelink Extensions, Gmail DiscoveryCampaigns, YouTube Video Expansion | Programmatic: Display)• Built, QA'ed, tested and optimized Paid Search and Programmatic campaigns with Connections Strategists• Assisted with determining budget allocations and adjusted bids throughout campaign cycles

Bankside, London, Gb

• Hand selected as one of five University Students for a 6-month long research project• Delved into consumer insight profiles, specifically amongst Gen X/Z consumers in order to further understand consumer behavior as it pertains to the media of today and the future.• Collectively conducted over 150, in person, qualitative interviews• Presented findings to executives at PHD media in New York City

Richfield, Minnesota, Us

• Maintain exceptional up to date knowledge on current Connected Device technologies. • Provide customer with professional expertise, advice, and knowledge in order to develop the best solution for their needs. • Navigate all aspects of the sale including customer warranties, payments, contracts, and confirming transactions

Bachelor'S Degree, Advertising

Education record