Sarah Penello Email & Phone Number

New York, New York, United States

Responsibilities include collaborating with Editor in Chief, guiding creative direction and managing a team to produce engaging SEO informed content increase web traffic and mailing list signups from 5000 to 15000+ recipientsUpdating and managing the website using the latest version of WordPressConducting research to ensure accuracy of all written.

New York, New York, United States

Staff writer and senior editor for Creatrix Magazine. Most notably, curates monthly Astrological playlists and selections of visual art.

Author and Illustrator

Working closely with brands (UltraMaroon NYC, Temple of Bliss, Elisa Valenti Studio, Creatrix Magazine, Chris Habana, My Enemy, ShareGurl) and artists (Montana Cypress, Zjolie, Jay Thomas, Tulu Bayar, Blakelee Pieroni) to understand their needs and the needs of their audiences Creative direction of brand and artist presentation through styling services.

Feature Length Films:A Christmas in Ochopee, directed by Montana Cypress (2023) Production Designer, Script Consultant, ActorTough Skin, directed by Montana Cypress (2023) Script Consultant, Media Consultant, Archival Research AssistantMusic Videos, Short Films, Commercials:Zjolie, “Dark Secret” (2024) Creative Director, Executive Producer, Costume.

Providing creative direction (aesthetics, curation, entertainment, educational programming, production, design, marketing, etc) and drove complex projects from conception through execution for clients such as UltraMaroon (NYC), Free Radicals Design Group (Fire Island, NY), Grace Exhibition Space (NYC), The ChandaLair (Brooklyn, NY), Freya (Brooklyn, NY).

Miami-Fort Lauderdale Area

Quickly developed a deep understanding of multiple different products and brands in need of written content, in order to advocate for for brand authorityWrote accessible, authoritative, and persuasive copy for brands, with a focus on SEO strategy and customer acquisitionCompleted engaging, informative, and technically accurate articles using content.

Miami, Florida, United States

Reported to the Executive Manager Helped rebuild the non-profit organization’s website using the latest version of Wordpress Created copy for 100+ user-friendly web pages and added 25 Wordpress plugins Used SEO informed copy to increase web traffic, user engagement, and mailing list signups to 5000+ recipientsUtilized creative writing to create engaging.

Sleepy Hollow, New York, United States

Received a Scholarship to attend a Workshop at the Hudson Valley Writer’s Center

Assisted in the design, production and fabrication of the brand’s unique jewelry.

Research, writing, photography and development.

Bachelor Of Science - Bs, Anthropology, Cultural Ecology, Ethnobotany

Florence, Italy, Anthropology, Italian, Linguistics