Sarah Penello Email & Phone Number

New York, New York, United States

Responsibilities include collaborating with Editor in Chief, guiding creative direction and managing a team to produce engaging SEO informed content increase web traffic and mailing list signups from 5000 to 15000+ recipientsUpdating and managing the website using the latest version of WordPressConducting research to ensure accuracy of all written contentSupporting and providing feedback to junior writersProofreading and line editing work of colleagues

New York, New York, United States

Staff writer and senior editor for Creatrix Magazine. Most notably, curates monthly Astrological playlists and selections of visual art.

Author and Illustrator

Working closely with brands (UltraMaroon NYC, Temple of Bliss, Elisa Valenti Studio, Creatrix Magazine, Chris Habana, My Enemy, ShareGurl) and artists (Montana Cypress, Zjolie, Jay Thomas, Tulu Bayar, Blakelee Pieroni) to understand their needs and the needs of their audiences Creative direction of brand and artist presentation through styling services, graphic design, photography and video productionCrafting compelling brand and artist narratives with visual media, storytelling and creative writingRewriting websites for clients, using SEO best practices, increasing web trafficCreating multimedia promotional materials for clients to be shared across all platforms (Instagram, TikTok, YouTube, X, Facebook, etc)Implementing best modern practices to expand social media reach

Feature Length Films:A Christmas in Ochopee, directed by Montana Cypress (2023) Production Designer, Script Consultant, ActorTough Skin, directed by Montana Cypress (2023) Script Consultant, Media Consultant, Archival Research AssistantMusic Videos, Short Films, Commercials:Zjolie, “Dark Secret” (2024) Creative Director, Executive Producer, Costume Stylist, Production Designer, PerformerVerizon Commercial, Univision (2023) Production AssistantThe Red Orchid, directed by Montana Cypress(2022) Script Consultant, Research AssistantJay Thomas, “Scream Butterfly” (2021) Production Consultant, PerformerZjolie & Jay Thomas “Orphans” (2020) Production Designer, Stylist, CinematographerJay Thomas, “Rocketship” (2018) Story Consultant, StylistIconapop, “All Night” (2014) Assistant Stylist, Performer

Providing creative direction (aesthetics, curation, entertainment, educational programming, production, design, marketing, etc) and drove complex projects from conception through execution for clients such as UltraMaroon (NYC), Free Radicals Design Group (Fire Island, NY), Grace Exhibition Space (NYC), The ChandaLair (Brooklyn, NY), Freya (Brooklyn, NY) Clockwork (NYC), Churchill’s Pub (Miami, FL), Space Mountain Miami, XO Productions (St. Petersburg, FL), The Church of the Cosmic (NYC), Body Actualized Center (Brooklyn, NY), Iron Lotus (NYC), Chris Habana (NYC), Gypsy Sport (NYC), Denizen Pines (Fire Island, NY)Helping to produce hundreds of events including The Pines Party and IndepenDANCE (Fire Island, NY), satellite events for Art Basel Miami, The Gibara Film Festival (Gibara, Cuba), The Havana Biennal (La Habana, Cuba), The Venice Biennale (Venice, Italy), Mystic Bazaar at Desert Daze Festival (Lake Perris, CA), Sustain Release Festival (Monticello, NY), Ambient Church (NYC and Los Angeles, CA), New York Fashion Week, Paris Fashion Week, Miami Swim Week, South by Southwest (Austin, TX)Managing large teams to meet hard deadlines, nimbly solve problems, and make pivots on the flyCurating fantastic, one of a kind guest experiences

Miami-Fort Lauderdale Area

Quickly developed a deep understanding of multiple different products and brands in need of written content, in order to advocate for for brand authorityWrote accessible, authoritative, and persuasive copy for brands, with a focus on SEO strategy and customer acquisitionCompleted engaging, informative, and technically accurate articles using content briefs, research packets and SEO reports to inform writing at a high levelWrote scalable copy for landing pages and ads that consistently doubled or tripled conversion rates Used excellent time management and strategic thinking to set priorities and beat weekly deadlines

Miami, Florida, United States

Reported to the Executive Manager Helped rebuild the non-profit organization’s website using the latest version of Wordpress Created copy for 100+ user-friendly web pages and added 25 Wordpress plugins Used SEO informed copy to increase web traffic, user engagement, and mailing list signups to 5000+ recipientsUtilized creative writing to create engaging promotional contentEstablished trust with new clients and maintained most relationships as regular clients Assisted in the creation of a Content Management System based on new content material, seasonal demographic attention, and knowledge of SEOWorked directly with high-profile organizations and individuals to curate and execute customized educational international travel programs (in English and Spanish) that exceed expectations

Sleepy Hollow, New York, United States

Received a Scholarship to attend a Workshop at the Hudson Valley Writer’s Center

Assisted in the design, production and fabrication of the brand’s unique jewelry.

Research, writing, photography and development.

Bachelor Of Science - Bs, Anthropology, Cultural Ecology, Ethnobotany

Florence, Italy, Anthropology, Italian, Linguistics