John Speranza Email & Phone Number

New York, NY, US

Chattanooga, Tennessee, US

Bedminster, NJ, US

• Joined Freshpet (NASDAQ: FRPT) as VP Marketing, reporting directly to the Founder and leading all consumer marketing strategies and execution; in '20 received SVP title and in '22 received CMO title.
• Growing revenue +6X by leading sweeping changes and modernization to our marketing organization, growth strategies, and omni-channel activations.
• Spearheading major strategic initiatives for brand equity and portfolio architecture that's driving transformation across the company.
• Led cross-functional groups companywide in executing global go-to-market plan — aligning innovation, e-commerce, customer development, international businesses, and MarCom. (This helped lift net sales, EBITDA and stock.
• Spearheaded our 5-year strategic roadmap, integrating demand generation, supply chain optimization, capacity expansion, and financials. Achieved Board approval for $153 million capital expenditure, unlocking +$300M in.
• Improved marketing ROI by +41% and reduced consumer acquisition cost by -56%.

New York, New York, US

• Led Colgate’s largest North American business, with $1.5B in annual gross sales in the highly competitive oral care category; led and mentored 12-person marketing team.
• Created and led execution of business plan that produced +4% revenue growth.
• Formulated strategy that resulted in Colgate’s brands achieving market share leadership in the flagship toothpaste category.
• Oversaw more than +$200M in advertising activation for breakthrough omnichannel marketing communications for oral care brands including Colgate Total, Optic White, Max Fresh, and Enamel Health.

New York, New York, US

• Promoted to leadership role with P&L responsibility for a $661M portfolio of home care products; emphasis on strategic planning, consumer communications, and product innovation.
• Led brand marketing that drove record levels of net sales, gross margin, and operating profit.
• Improved margins by lowering the cost of goods with a consumer-preferred product reformulation.

New York, New York, US

• Held full P&L responsibility for $53M in food accounts, leading 6-person team spanning sales, finance, and shopper marketing, plus a shared supply chain resource. Accounts included Shop-Rite, Wegman’s, A&P, Pathmark.
• Led team to exceed sales target by +2.5% and gross margin target by +3.4% while keeping trade spending flat and delivered record dollar share across multiple categories of products.

New York, New York, US

• Transitioned to a shopper marketing position collaborating closely with CVS to drive profitable sales growth.
• Delivered +$23M in incremental oral care category growth by leveraging insights into a shopper-based planogram recommendation, reinventing the category at CVS.

New York, New York, US

• Led business plan execution, brand positioning, and innovation pipeline for soap brand with $298M in annual sales.
• Spearheaded a brand equity restage that laid the foundation for a new omnichannel marketing program, a packaging redesign, and a new tagline.

New York, New York, US

Led marketing strategy and U.S. expansion plan for $151M portfolio, achieving +11% lift in net sales.

Vevey, CH

Brought a new, growth-oriented approach to “non-core” confectionary and beverage brands, leading to new test markets, new innovation streams and new marketing campaigns.Career progression is below:Marketing Manager - BeveragesMarketing Associate – Confections

Mba

Executive Leadership Immersion

Bachelor Of Arts - Ba