Joined Freshpet (NASDAQ: FRPT) as VP Marketing, reporting directly to the Founder and leading all consumer marketing strategies and execution; in '20 received SVP title and in '22 received CMO title.• Growing revenue +6X by leading sweeping changes and modernization to our marketing organization, growth strategies, and omni-channel activations. • Spearheading major strategic initiatives for brand equity and portfolio architecture that's driving transformation across the company. • Led cross-functional groups companywide in executing global go-to-market plan — aligning innovation, e-commerce, customer development, international businesses, and MarCom. (This helped lift net sales, EBITDA and stock price.) • Spearheaded our 5-year strategic roadmap, integrating demand generation, supply chain optimization, capacity expansion, and financials. Achieved Board approval for $153 million capital expenditure, unlocking +$300M in incremental topline. • Improved marketing ROI by +41% and reduced consumer acquisition cost by -56%. • Shifted to an integrated media strategy balancing high-reaching awareness tactics and efficient lower-funnel conversion tactics to increase household penetration by +9.1 million consumers and brand awareness by +21 points.• Expanded e-commerce channel presence and launched a direct-to-consumer (DTC) website.• Successfully launched brand in the United Kingdom.

Led Colgate’s largest North American business, with $1.5B in annual gross sales in the highly competitive oral care category; led and mentored 12-person marketing team.• Created and led execution of business plan that produced +4% revenue growth.• Formulated strategy that resulted in Colgate’s brands achieving market share leadership in the flagship toothpaste category.• Oversaw more than +$200M in advertising activation for breakthrough omnichannel marketing communications for oral care brands including Colgate Total, Optic White, Max Fresh, and Enamel Health.

Promoted to leadership role with P&L responsibility for a $661M portfolio of home care products; emphasis on strategic planning, consumer communications, and product innovation.• Led brand marketing that drove record levels of net sales, gross margin, and operating profit.• Improved margins by lowering the cost of goods with a consumer-preferred product reformulation.

Held full P&L responsibility for $53M in food accounts, leading 6-person team spanning sales, finance, and shopper marketing, plus a shared supply chain resource. Accounts included Shop-Rite, Wegman’s, A&P, Pathmark, and Giant Eagle. • Led team to exceed sales target by +2.5% and gross margin target by +3.4% while keeping trade spending flat and delivered record dollar share across multiple categories of products.

Transitioned to a shopper marketing position collaborating closely with CVS to drive profitable sales growth. • Delivered +$23M in incremental oral care category growth by leveraging insights into a shopper-based planogram recommendation, reinventing the category at CVS.

Led business plan execution, brand positioning, and innovation pipeline for soap brand with $298M in annual sales.• Spearheaded a brand equity restage that laid the foundation for a new omnichannel marketing program, a packaging redesign, and a new tagline.

Led marketing strategy and U.S. expansion plan for $151M portfolio, achieving +11% lift in net sales.

Brought a new, growth-oriented approach to “non-core” confectionary and beverage brands, leading to new test markets, new innovation streams and new marketing campaigns.Career progression is below:Marketing Manager - BeveragesMarketing Associate – Confections