Olga Sperlinga Email & Phone Number

Italy

Riga, Latvia

Specialised in the healthcare industry, analysed products and offerings for social care services. Developed comprehensive services dashboards, elevating data visibility and empowering stakeholders with valuable insights for informed decision-making. Utilising Epic Systems platform, configured applications for the social care financial department, ensuring.

Riga, Riga, Latvia

Gained proficiency in ETL concepts and tools, mastering Informatica PowerCenter. Acquired hands-on experience in data management, Oracle PL/SQL, Oracle databases, data modelling processes, cloud technologies. Applied expertise in data analysis and visualisation to create impactful dashboards and applications for internal use employing various visualization.

Mayfair, London

London, England, United Kingdom

• Crafting, testing, optimizing, and overseeing all InterCasino Platinum Club communications, collaborating seamlessly with internal teams and external partners.
• Building in-depth customer profiles through one-on-one interactions, understanding playing behaviors, interests, likes, and dislikes.
• Identifying potential high rollers, closely monitoring their gameplay, and promptly addressing any concerns.
• Generating comprehensive monthly, weekly, and daily reports, analyzing player performance and behavior models.
• Providing guidance to the VIP customer support team to ensure the satisfaction of VIP players.
• Orchestrating and overseeing hospitality/events, engaging in face-to-face meetings with customers.

London, United Kingdom

• Fully responsible for identifying and retaining high level clients through planning, development & implementation of VIP strategy for active and lapsed customers worldwide;
• Monitoring, analyzing and reporting on VIP KPIs and completed promotions vs. budgets and ROI existing VIP players’ performance;
• Development of an integrated monthly communication plans including newsletters, VIP promotional emails and numerous targeted reactivation and conversion campaigns according to monthly marketing plans and budgets;
• Daily, weekly and monthly management of all VIP CRM activities;
• Building customized segmentation and rewards model including point system, players tiers and benefits to increase life time value of customers and significant revenue lift;
• One to one marketing; customer insight; building profiles including playing behaviors, interests, likes and dislikes;

Gibraltar

• Developing ongoing relationship with VIP players and creating a database with personal tests and interests of the datebase of 500 VIP accounts;
• Monitoring and analyzing players’ performance;
• Liaising with the various departments within the company to provide outstanding service and adequate rewards;
• Providing telephone and emails support and assisting customers with their queries including games history, financial transaction, technical and responsible gaming issues.
• Creating special VIP promotions, offers, bonuses, gifts, free roll tournament to encourage the play reward players;
• Working closely with event team involved in organizing tournaments and events;

Digital Marketing

Big Data Analysis With Python

Engineer, Faculty Of Transport And Mechanical Engineering