Sperry Mcquaid Email & Phone Number

San Francisco, Ca, Us

Los Angeles, California, United States

Impact Consulting focuses on working with non-profits, social enterprises, and start up organizations focused on changing the world.Project 1: Working with Skills for Change, a Canadian non-profit serving immigrants/refugees through programs and services targeting employment, integration, mental health, leadership, and entrepreneurship.・Collaborated with Canadian non-profit organization Skills for Change to formulate a strategic plan aimed at fostering partnerships with corporate sponsors・Conducted comprehensive research to create a robust pipeline of 200 prospective corporate sponsors, resulting in the establishment of successful partnerships with three prominent Canadian corporate donors.・Devised a strategic framework for approaching specific corporations, which included in-depth research into their previous sponsorships and an analysis of each company's core values and missions

・Identified, sourced, and performed due diligence on prospective fundraising leads including angels, VC’s, grants, and other relevant investors・Built pipeline of 400 fundraising leads・Prepared applications for grants, competitions, accelerators, and incubators・Drafted outreach for potential investors

Seattle, Washington, United States

・ Brainstormed and problem-solved with store managers to generate ideas about how they could increase sales and create a better customer experience during COVID-19・Composed a tenant newsletter regarding COVID-19 laws, maintenance protocols, and upcoming marketing programs・Assisted communicating with 3rd party company to develop new tenant communication system (Mallcomm)・Used CRM and MRI to contact managers and evaluate the health of their store・ Scouted new retailers to fill vacancies in order to create a vibrant and relevant experience for the customers

・Managed Instagram, Facebook, and Twitter accounts and expanded our reach through driving targeted content, monitoring platforms, engaging with the audience, and analyzing data to track key results and quantify growth・Curated a thorough editorial calendar to intentionally execute our marketing strategy・Spearheaded marketing and branding decks to develop brand voice consistency and SOP/Marketing guidelines・Curated two “vision board” presentations for our CEO and marketing leads to propose a new creative social media marketing strategy・Conducted extensive research to aggregate and synthesize information for social media content to reach niche audiences・Constructed an Objectives and Key Results Report for investors to establish goals and track growth

San Francisco Bay Area

・Unified brand voice across all social media outlets by curating a Marketing Strategy, Branding and Social Media Content playbook ・Created targeted content and articles with the company’s brand voice to better engage and relate to the audience・Conducted market research by interviewing 15 Twitter, Square, Facebook, and Fitbit employees to better understand common pain points and unmet needs・Crafted three monthly company newsletters and created playbooks for future newslettersLifeGyde is an internal peer-learning event management SaaS platform for Enterprises, humanizing the workforce. Our platform is used in companies such as Salesforce, Airbnb, WeWork, GitHub, Shopify and many more. 60,000+ Active Users.

Seattle, Wa

・Analyzed and collected amenity data from 80 destination dining and nightlife venues that was implemented in a dining application that assists customers in finding desired restaurants, events, and amenities・Communicated with retail tenants about participating in marketing events that were focused on cultivating the customer experience ・Systemized information and files in the company’s database to help employees better access the resources and information provided to them・Helped revise magazine and internet advertisements to help represent the 200 global, local, and innovative retail brands represented at KDC

Current Student- Ma In Social Entrepreneurship And Change (Social Impact)

Activities & Awards: - Golden Key International Honour Society - Consulting Projects: Berkeley Food and Housing Project, LaCuna, Fundación.

Communication, Entrepreneurship/Entrepreneurial Studies And Retail Management

Activities and Societies: Retail Studies Student Association, Net Impact, Young Life Leader, Delta Gamma Fraternity

Direct Exchange Program, Communication And Business

Relevant Courses: Entrepreneurship, Principles of Marketing, & Business Management and Organization

Education record

Activities and Societies: Student Government, Student Body President, National Honor Society, High Honor Roll, Varsity Basketball.