Led a targeted social media strategy for a large insurance client that tripled click-through rates MoM, bolstering new memberships.Revitalized a healthcare client’s digital ad approach for a struggling location, pivoted from directing to LP’s to Call to click ads resulting in 2x call volume in a week with a focused social media funnel.Engineered a HIPAA-compliant social media funnel strategy using video views for audience segmentation, enhancing retargeting capabilities without compromising privacy. This innovative approach led to a 15% increase in engagement and CTR. Introduced LTV tracking for call-to-click ads, shifting focus to long-term campaign value. This strategic adjustment enhanced the team’s understanding of campaign effectiveness, highlighting the substantial profitability of a more insightful cost versus patient value analysis.Executed a campaign for a nation wide restaurant franchise that reached 63k+ people, setting a five-year record for event attendance.Spearheaded the restaurant franchise’s Hot Fudge Cake Day organic campaign, crafted a strategy that organically reached 63k individuals and achieved the highest event participation in five years.Collaborated with media buyers to refine campaign strategies using data from previously campaigns to optimize engagement and budget use.Mentored the creative team in mastering funnel strategy for social media, teaching them to effectively communicate the right message at each stage. This approach equipped the team with the tools for impactful storytelling, fostering their ability to independently implement strategies that significantly enhanced campaign engagement.Played an integral role in design sessions, offering a creative sounding board to address design challenges. Utilized tools like Figma and FigJam to collaborate in real-time, guiding the placement of text and design elements to optimize user engagement and click-through rates.

Defines creative campaign strategy for brands, advertising campaigns, and messaging for 30+ ecommerce clients spanning from NFT Marketplaces to Med Spas with a team of 7 employees* Partner with cross-functional marketing leaders to discuss creative effectiveness, experimentation results, and lead the team to iterate and improve based on data* Onboard and guide the work of creative agencies, freelancers, and direct reports according to budgets, timelines, and scope*Implement additional revenue streams in the form of creative packages; creative strategy, branding packages, and creative director consulting* Prioritize coaching & mentoring our team to improve their skills and inspire them to do the best work of their careers* Art direct a team of creatives to execute on creative/campaign strategy* Branding campaign design development and logo creation* Create high level storyboards, initial design concepts through final deliverables * Build and maintain strong relationships with clients, partner agencies, and vendors

• Translates research-derived insights and analytics into proven digital marketing strategies• Works closely with external marketing agency to plan, create, and execute digital marketingstrategies that integrate with offline marketing (print, PR, etc), as well as optimize cross-channel digital marketing campaign programs • Collaborates with Senior Graphic Designer to ensure consistency in brand• Manages social media presence• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Design branding for companies including logos, stationary sets, powerpoint decks, wire-framing, ux, advertisements, org chart design, book design and more • Developed a branding package for a new company Fitkit, a workout supplement that will be created just for you- logo, business cards, wireframe, stationary set, and will continue to work with this client to retain and gain users through social media, as well as any advertisements needed in the future• Wedding save the dates, invitations, programs, seating charts, social media, etc.• Managing and completing several projects simultaneously while consistently meeting clients needs and deadlines

• Lead designer, managed 100% of development creative projects from concept through completion• Built and managed the development and marketing brand, while advancing brand strategy.• Worked closely with the Director of Development Operations and Creative Manager to deliver products with excellence and on time• Created effective and persuasive proposals, one of which earned $3.2 million• Worked with two direct reports, edited, supervised, and collaborated to meet brand standards• Lead creative sessions for project kick-offs• Responsible for all backend creation of event websites (html & css)• Developed Bronto emails for all departments (development, marketing, and museum) Examples Annual fund and report, development collateral, branding guidelines, grand opening invitations and websites, booklets, promotional e-mails, newsletter, ux, experimental design, banners, print collateral, and more.

• Collaborated with Creative Director to create relevant, powerful graphic solutions geared towards donor relations• Created 45% of all creative development team's projects• Responsible for the graphic creation of revenue generating email blasts• Excellent time management skills, never missed a deadlineExample: Casting Crowns agreed to promote the opening of the museum on their tour bus. After collaborating and combing the two brands, the truck wrap was completed of which will be driven around the United States while the band is on tour.

Graphic Design: • Designed clear engaging graphics; logos, promotions, environmental graphics, swag• Collaborated and took direction from Art Director/Owner • Completed projects from start to completion. Example: Creating branding for a new company and expanded/built a marketing plan. Created: Logo, Environmental Graphics, Brochure, Promotional items, and Advertisements.

Sales Supervisor is a manager position the duties are as following:• Achieved and succeed individual sales of IPC and ADS that the company assigns every week.• Close out cash drawer, performed closing procedures, and/or open store and perform opening procedures.• Monitor merchandising stock levels in the store.• Developed an excellent working knowledge of the stores computer systems to ring transactions and preform other functions such as- • Receiving and transferring merchandise via UPS.