Sean Fitzell

Sean Fitzell Email and Phone Number

Leading user research that drives business-critical decisions @ MF&K
Sean Fitzell's Location
Olivebridge, New York, United States, United States
Sean Fitzell's Contact Details
About Sean Fitzell

I'm an experienced user research practitioner and manager. I've been the lead researcher on successful large scale platform redesign projects at Compass and AppNexus, from discovery through launch. I helped to build and grow the research team at Compass from 3 to 20 and directly managed a team of 4-5 researchers focused on the home-buying and selling processes for realtors and their clients.Bringing clarity to digital spaces, and how information is organized and accessed, animate my work in user experience research. As a leader, I nurture talent and build a strong collaborative team culture that encourages autonomy and opportunities to hone and learn new skills.

Sean Fitzell's Current Company Details
MF&K

Mf&K

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Leading user research that drives business-critical decisions
Sean Fitzell Work Experience Details
  • Mf&K
    User Research Consultant
    Mf&K Feb 2024 - Present
  • Freelance
    User Research Consultant
    Freelance Jan 2023 - Present
    Advising early-stage startups regarding user research strategy
  • Compass
    Sr. Manager, User Research
    Compass Jun 2022 - Jan 2023
    New York, Ny, Us
    • Lead a team of 4-5 researchers supporting work on the buy, sell, mobile transactional journeys between agents and their clients to de-risk and inform product decisions• Worked with cross-disciplinary team to define agent team segmentation that drove changes to product marketing, operational support, and product prioritization tailored to different team types• Lead research on a successful proof of concept project to support combining generalized and localized property filters to reduce development and support costs for the addition of more Compass markets • Co-created a series of educational workshops and activities to reestablish a shared understanding of our customers across the product organization to inform annual planning
  • Compass
    User Research Manager
    Compass Sep 2020 - Jun 2022
    New York, Ny, Us
    • Lead a team of 2-3 researchers supporting work on search, listings, comparative market analysis, and agent/client collaboration, leading to successful launches of a redesigned experiences• Continued as lead researcher for the agent search experience supporting work for successful launches of a redesigned platform and identified key feature gaps to close before launch in the strategic NYC market• Continued to drive socialization efforts of agent archetypes to inform product marketing and prioritization • Co-created and facilitated multiple instances of an educational workshop to drive mobile-first thinking across the product organization to reduce experience complexity• Co-created and facilitated multiple instances of an educational workshop to drive customer empathy and improve the experience and quality of customer and product interactions and gather more actionable feedback• Worked with other research leads and product stakeholders to establish a more strategic research roadmap and prioritization of work process to improve forecasting, reduce redundant efforts, and do work that best supported the company's needs
  • Compass
    Senior User Researcher
    Compass Feb 2019 - Sep 2020
    New York, Ny, Us
    • Lead researcher for the agent search experience a strategic priority, identified multiple product issues, a short-term solution to boost adoption, and the need for a comprehensive functional redesign• Drove 14 rounds of iterative testing on the new platform leading to successful launches in key markets (>85% organic adoption) and prioritized additional adoption-blocking functional gaps• Lead research team to identify and define agent archetypes synthesizing qualitative and quantitative data from multiple studies for a more holistic view of our primary users to inform product marketing and prioritization • Primary contributor to a work identifying and mapping agent jobs-to-be-done on the sell-side transaction that identified areas for improvement and automated experiences for agents• Worked with research director to establish team processes and resources, and the hiring process to build the team from 3 to 20
  • Appnexus
    Senior User Experience Researcher
    Appnexus Oct 2017 - Jan 2019
    New York, New York, Us
    • Lead research on rebuilt demand side trading platform and worked closely with data analytics team to implement and monitor usage and key workflows to identify potential adoption blockers, beta launch exceeded goals for adoption and spend• Lead research work with a cross-functional team to overhaul and improve platform structure and navigation within it, which fed into the wider platform rebuild• Lead research across several projects with the goal of empowering customers to better monitor and troubleshoot trading campaigns without support, reducing cost and boosting adoption of augmented line items
  • Appnexus
    User Experience Researcher
    Appnexus Jan 2016 - Oct 2017
    New York, New York, Us
    • Redesigned and administered the company's annual NPS survey, the results identified areas of concern in business operations and product and led to renewed focus on service design• Lead research on strategic company project to launch augmented line-items, including alpha testing that identified functional gaps for critical trader use cases, which were addressed prior to wider release• Lead research on Deals/Partner Center from concept-testing through launch evaluations on a number of projects including advanced metrics that allowed customers to better monitor and troubleshoot issues without support and led to increased transactions on the platform
  • Appnexus
    Associate Ux Researcher
    Appnexus May 2015 - Jan 2016
    New York, New York, Us
    • Drove UX initiatives for a new customer support portal by identifying usability issues and implementing analytics tracking, which led to increased adoption and reduced support costs• Lead research for the YieldEx product and documented multiple usability issues with their correction leading to increased adoption • Facilitated testing of the Bonsai language an API/non-UI tool that underpinned a strategic company project that was the first step to rebuilding the programmatic trading platform• Applied research methodologies to internal employee resources including the corporate wiki resulting in improved usefulness and findability of content for greater knowledge-sharing across the company
  • The Information Architecture Institute
    Research Consultant
    The Information Architecture Institute Mar 2015 - Mar 2018
    Us
    • Re-designed the Institute's annual salary with a focus on ease to complete and clarity of questions with a notable increased response rate• Conducted the annual survey for the years 2014, 2015, and 2016, including analysis and reporting to board leadership and membership presentations• Piloted and conducted a new standalone IA Skills survey in 2016 and presented the findings in a poster presentation at the 2017 IA Summit
  • The New York City Jazz Record
    Staff Writer
    The New York City Jazz Record 2003 - Oct 2015
    • Wrote feature articles, profiles, and music reviews, and pitched ideas for coverage in the monthly jazz gazette.
  • Q-Sensei
    Content Strategist
    Q-Sensei May 2014 - Mar 2015
    San Francisco, California, Us
    • Modeled data and created mockups for a data analytics proof of concept for a prospective client, a telecommunications company• Sketched, wireframed, and created content for a data visualization dashboard demonstration for a client telecommunications company• Designed new pages and content for the company website• Conducted informal heuristic evaluation and made usability recommendations for the company website resulting in improved usage analytics
  • Freelance
    User Experience Consultant
    Freelance May 2013 - Dec 2013
    Conducted comprehensive usability tests on 3 interfaces with an 8-person team.• Designed and implemented a task-based user study with 24 participants in sessions lasting approximately 1 hour• Discovered 34 unique usability issues falling into 8 broad categories, and made 5 corrective recommendations including reorganization of the information architecture• Several issues immediately corrected by project stakeholders improved user experience and site performanceConsulted on re-design of a start-up social gifting website • Designed pages to support the sign-up and create profile processes• Recommendations provided owner with insight into next steps for the project

Sean Fitzell Skills

Information Architecture Research User Centered Design Journalism Content Management Usability Testing Information Management Cms Publishing Writing User Experience User Research Heuristic Evaluation Cognitive Walkthrough Data Visualization Card Sorting Wireframes Prototype Comparative Analysis Site Maps User Flows Content Inventory Persona Creation User Scenarios Axure Gephi Css Rdf Linked Data Survey Research Survey Design Contextual Interviews

Sean Fitzell Education Details

  • Pratt Institute
    Pratt Institute
    User Experience Concentration
  • New York University
    New York University
    Journalism
  • University Of Notre Dame
    University Of Notre Dame
    Anthropology

Frequently Asked Questions about Sean Fitzell

What company does Sean Fitzell work for?

Sean Fitzell works for Mf&k

What is Sean Fitzell's role at the current company?

Sean Fitzell's current role is Leading user research that drives business-critical decisions.

What is Sean Fitzell's email address?

Sean Fitzell's email address is se****@****ass.com

What is Sean Fitzell's direct phone number?

Sean Fitzell's direct phone number is +164670*****

What schools did Sean Fitzell attend?

Sean Fitzell attended Pratt Institute, New York University, University Of Notre Dame.

What skills is Sean Fitzell known for?

Sean Fitzell has skills like Information Architecture, Research, User Centered Design, Journalism, Content Management, Usability Testing, Information Management, Cms, Publishing, Writing, User Experience, User Research.

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