Samantha Phan Email & Phone Number

Houston, Tx, Us

Houston, Texas, Us

Leading direct marketing acquisition and retention campaigns for Reliant and Direct Energy. Channels include direct mail, email, online, etc. Collaborating with cross functional teams including strategy, legal, regulatory, data, and pricing. Managing partnerships with creative agencies and print vendors to execute in market.

Houston, Texas, Us

Responsible for supporting Reliant residential acquisition direct mail marketing campaigns. Planning, developing and implementing marketing campaigns, overseeing specific go-to-market plans and responsible for strategic marketing & sales initiatives that drive business objectives and overall business strategy.

Responsible for planning, managing, and executing events and projects to bring client’s vision to reality and creating a positive experience. Event Management: planning, managing, and executing events ranging from 20 to 500 plusattendees and achieving revenue goals (as applicable). Areas of specialty include weddings, social events, and fundraisers. Project Management: supporting clients with projects, branding, marketing, productivity,organization, and business development.

Houston, Texas, Us

Responsible for driving company/brand strategy and positioning, customer acquisition through direct sales and other channels, development of digital marketing campaigns, advertising, database marketing, and customer relationship marketing focusing on growing the B2B retail business.Strategy: Collaborated with Marketing Director and CEO to develop annual marketing strategic plan and budget supporting company goals and objectives for target market.Planning & Execution: Launched and measured performance of acquisition/retention marketing campaigns to generate revenue for the company and meet budget requirements.Brand Development: Established brand strategy and positioning for a completely new division of GDF SUEZ, serving small commercial businesses.Internal/External Partnerships: Managed advertising, social media, and public relation agencies to support company goals and objectives. Collaborated with cross-functional teams including Supply, Sales/Channel Management, Legal, Regulatory, and Customer Operations.

Houston, Texas, Us

Managed a diverse range of assignments, projects, and activities to support and drive the performance of the marketing team, which markets and sells electricity to small business customers and the builder-multi family segment throughout Texas. Supported acquisition campaigns to drive acquisition/renewal and increase customer value.Strategy: Managed campaign results with accountability for strategy, design, scheduling, implementation, and documentation of the campaign.Planning & Execution: Drove the performance of the Small Commercial business including Builder-Multifamily segment through proactive actions to drive acquisitions/renewal and increase customer value. Project Management: Supported new product/service development, special projects, and resolving issues by working with cross-functional teams including Marketing, Analytics, Supply, Channel Management, Online, Legal, Regulatory, and Customer Operations.

Houston, Texas, Us

Managed a team of 10-15 analysts responsible for analyzing and resolving customer and system enrollment/billing issues and handling market transactions for residential/commercial mass market. Project Management: Managed process improvement projects by working with cross-functional teams including Marketing, Analytics, Supply, Channel Management, Online, Legal, Regulatory, and Customer Operations. System Testing: Performed user acceptance testing, developed test scripts, and collaborated with IT to formulate system design in SAP.