● Align development/system architecture with business goals● Improved backend infrastructure; performance, stability, flexibility● Used React, Node.js & Hapi to develop single page, sever-side and isomorphic (universal) web application

● Leading team in daily operations of two ecommerce websites, including data analysis, catalog management, customer service, SEO, SEM, content development and email marketing.● Coordinated relaunch and redesign of existing website, Brms.com, on the Magento platform working with team of designers and developers to insure the best product possible within budget and time-line ● Increased the number of return visitors to MissionReadyEquipment.com by 54% using retargeted advertising and email marketing. Revenue for returning visitors increased 57% with a parallel growth in email subscribers.● Designed & developed additional ecommerce storefront increasing revenue by 30%● Developed 5 year ecommerce strategy considering market environment, business needs, technology advancement, projected expenses, traffic and profit● Increased tablet conversion on BRMS.com by 36% YOY by optimizing current site for iPad. ● Create & maintain multiple promotions touching multiple points: retail, web, social & email marketing● Decreased avg page load time by 3 seconds by optimizing web server and database configurations. This increase in speed resulted in a 12% increase conversion rate YOY

● Developed and executed annual marketing plans for 12 retaillocations working closely with stakeholders in Operations, Merchandise and product manufacturers● Designed marketing strategy for 3 struggling markets with the goal of increasing sales by 20%. By the end of 2010 the results were 17%, 18%, 20% increases respectively● Significantly contributed to design and construction of 4 new retail locations.● Managed daily operations of ecommerce site www.brms.com. Increasing sales by an average of 20% per year from 2006-2011

As co-owner of this mid-tier women's boutique, I was responsible for store design, branding, marketing and advertising. Our concept was focused on young, college-age women. I utilized beautiful, snarky direct mail pieces with aggressive promotions to encourage customers to visit and visit often. Our marketing tactics also included PR, private events & after-hours shopping. Had there been such things as Facebook advertising and mobile marketing we would have employed those too.

● Significantly increased online sales by growing the online product catalog, focusing on email marketing and content development strategy.● Created an order fulfillment model utilizing the inventory from all retail locations, thus increasing online inventory available to customers by 60%.● Coordinated daily operation of online store, including management of seasonal product uploads, creating eye catching graphics and maintenance of web server

● Designed and developed institute's first web based educational program teaching students basic textile technology. Program utilized audio, 3D animation, HTML and JavaScript● Worked with professors and technicians to develop course curriculum and format● Designed newsletters, brochures and maintained website, ITT.edu

• Designed the City's first web driven cable information channel using PHP, IIS Server & MySQL database• Worked with city staff to determine needs and requirements for web infrastructure• Provided daily IT support for city departments