Lisa Spicer Email & Phone Number

Waltham, MA

• Managed the global landing page program responsible for customer acquisition through conversion optimization across key channels
• Developed the annual testing strategy (A/B and multivariate) to optimize key product categories
• Continuously improved the customer journey by focusing on landing page design and functionality, and ensuring site flow is aligned with customer needs from start to finish
• Managed full creative direction of new and effective landing pages by partnering cross functionally to implement UX best practices
• Led online channels in test setup using internal tools and external testing tools such as Optimizely
• Compiled test results and analyzed metrics using Adobe Analytics to provide data driven customer insights

• Managed the global portfolio for promotional products and apparel valued at over $60M in revenue annually
• Created and executed upon roadmaps to achieve revenue and margin targets across all product categories – leveraging pricing, merchandising and promotions
• Developed content through customer insights and sales data that was leveraged on site and in channels
• Created and maintained monthly, quarterly and annual forecast portfolio in North America and Europe
• Led global product launch initiatives and go-to-market execution across a cross-functional team
• Assessed and modeled the viability and economics of new marketing ideas, defined and implemented test plans, conducted analyses and made recommendations for product enhancements

• Managed $6M advertising program, consisting of world-class products and partners o Partners included Google, Intuit, Incorporate.com, RingCentral, Pitney Bowes
• Worked cross functionally to decide which partner products provided value to the Vistaprint customer.
• Owned and executed planning and operation activities o Created and maintained merchandising placements online and offlineo Executed plans to optimize placement utilization across partner offers based on inventory
• Negotiated and sold the value of all online and offline advertising programs with key partners.
• Forecasted full advertising program on a yearly and quarterly basiso Analyzed historical trends based on impressions, click through rates, and partner activity
• Managed daily informal communication with partners and formal quarterly business reviews

Greater Boston Area

• Managed daily contact for accounts including Courtyard by Marriott, The Ritz-Carlton and Au Bon Pain
• Managed and created content for clients’ social media assets (Facebook, Twitter, Blog)
• Managed Facebook and StumbleUpon advertising campaigns
• Compiled and analyzed monthly brand tracking reports
• Conducted analysis of social media marketing results (% growth in followers, engagement, exposure, etc.)
• Created monthly performance reports with recommendations to increase brand exposure