• The 25 years of experience in media industry landscape both from in the buy side, but also sell side (publisher/platforms). • Due the experience to have worked with many different brands from different categories, from startups to huge international companies, I’ve developed a solid strategy capability, in media investment landscape, but also at the publisher side (monetization)• My career was full of consistent well implemented turn arounds in brand that were needing to rethink and consolidate their use of media strategies. Some are asking reduce cost per acquisition, increase brand awareness, successfully develop, and implement a digital presence, to create new metric and define KPIs etc.• Ability to lead team or squats that drives creative solution to gain efficiency and address business challenges.• A single capability to moderate projects and discussion that needs to bring creative people and business needs together.• Proactive change agent who spends time in employee environment, encouraging learning and promoting increased productivity, to result in value-added customer services.