Jacinta Vythilingam Email & Phone Number

Kuala Lumpur

Malaysia

Spinmeister Communications is a bespoke PR consultancy based in Malaysia that collaborates with both agencies and clients in Asia to tailor make ideal PR solutions. Services include:1.Communications strategy2.Content development3.Public affairs4.Executive profiling5.Media relations and media management6.Event management7.Crisis and media training 8.Communications project ManagementSince 2018, I have helped the following clients in their communications… Show more Spinmeister Communications is a bespoke PR consultancy based in Malaysia that collaborates with both agencies and clients in Asia to tailor make ideal PR solutions. Services include:1.Communications strategy2.Content development3.Public affairs4.Executive profiling5.Media relations and media management6.Event management7.Crisis and media training 8.Communications project ManagementSince 2018, I have helped the following clients in their communications needs:Truly Russia (KK)24 Saturn (Singapore)MedPlanner (Malaysia)SAYSRed Army MalaysiaMABECSMY Fintech WeekAXIATADHL SingaporeGlobal TixNational Stroke Association of MalaysiaJUMPADoctorOnCallAta Plus Sdn BhdHemofilia Society of MalaysiaMASA Institute - Relaunch of #WKB2030Tenaga Nasional Berhad - in partnership with Perspective StrategiesStashAwayUrbanMetryGeneral AssemblyExcelerateCARSOME AcademyInternational Marine Contractors AssociationMAVCAPFi Life Show less

Malaysia

Kuala Lumpur, Malaysia

Lead the Stakeholders Management team within the Strategic Communications Department in the formulation and implementation of SC’s relationship with its stakeholder. Ultimately, promoting SC’s reputation and ensuring alignment with overall SC’s mission and business goals

Kuala Lumpur, Malaysia

Managing the Public Affairs and Communications needs of clients in Malaysia including stakeholder management/engagement, media and events management, media training, social media strategy and execution etc. Worked on a comprehensive crisis comms manual for a Regional Telco Player. Took on the public affairs campaign for an international technology company that was facing backlash from certain quarters. Moved the needle and they are now on their way to be ratified with legislation. Other clients… Show more Managing the Public Affairs and Communications needs of clients in Malaysia including stakeholder management/engagement, media and events management, media training, social media strategy and execution etc. Worked on a comprehensive crisis comms manual for a Regional Telco Player. Took on the public affairs campaign for an international technology company that was facing backlash from certain quarters. Moved the needle and they are now on their way to be ratified with legislation. Other clients include Wharton Global Forum 2016, Bett Asia amongst others Show less

Developed and implemented communications strategies and tactics on the Economic Transformation Programme (ETP) since Oct 2010. Managed external relations including media relations, event management, advertising, digital influence and media plans. This included profiling of the CEO, PEMANDU, the various NKEA Directors and the NKEAs etc. Manage issues in both tradition/online media surrounding specific projects, industry sectors and on the ETP as a whole. Developing holding… Show more Developed and implemented communications strategies and tactics on the Economic Transformation Programme (ETP) since Oct 2010. Managed external relations including media relations, event management, advertising, digital influence and media plans. This included profiling of the CEO, PEMANDU, the various NKEA Directors and the NKEAs etc. Manage issues in both tradition/online media surrounding specific projects, industry sectors and on the ETP as a whole. Developing holding statements/rebuttals for dissemination.Managed and oversaw the digital influence channels such as the ETP website, Business Circle (first Malaysian business blog), Kopitiam Ekonomi and social media platformsWorked on first overseas stakeholder and investment roadshow for the ETP in London including developing an agenda around the Bloomberg Malaysia Conference.Took an event and developed a platform with a difference - Talking Heads where two CEOs/Business Leaders interview each other and this is packaged as a podcast documentary, a video and an article.Developed a live event platform "#TanyaGomen" to address issues that the government faces. In this way, the people are able to ask Ministers/Civil Servants questions via a live event or twitter using the hashtag #TanyaGomen. The event is recorded for TV and Radio too. Show less

Here I managed both internal and external communication for PMM, from developing and implementing integrated communications strategies. Actively engagedin media relations, developed and managed the quarterly newsletter, engaged with stakeholders, developed and manageed the company's CSR/Contributions over the year.

In a bid to widen my horizons, I chose to embark on this role that required management of the Regional best practices team and used problem solving skills to create dynamic team relations, generate new ideas for best practices and improve operating procedures to provide better service and exposure for clients and the Company and in addition to this, produce annual Awards banquets in Malaysia, Singapore and Australia in addition to overseeing all related activities.

Regional external and internal communications for Leighton International.

Responsible for Intel Malaysia’s external communications for the site and it included media relations, managing press conferences, public relations, crisis management and communications, managing emerging issues and being an official spokesperson. I was also responsible for managing the image and reputation of Intel through external communications on Intel’s contribution to the community, nation building and technology leadership in the industry and… Show more Responsible for Intel Malaysia’s external communications for the site and it included media relations, managing press conferences, public relations, crisis management and communications, managing emerging issues and being an official spokesperson. I was also responsible for managing the image and reputation of Intel through external communications on Intel’s contribution to the community, nation building and technology leadership in the industry and country.Achievements: Achieved media hits on print, online and broadcast for Intel Malaysia based on technology development and leadership; education and community relations initiatives through events, by-lined articles and commentaries in local media in 2005 with an ad equivalency of more than USD 350,000. Developed content and key messages for various media roundtables on Intel Malaysia’s initiatives. Developed media plan and organize launch of Intel investment in Vietnam in February 2006. Developed a media relations strategy and tactics for Intel Malaysia in 2004 and 2005  Member of the cross site media/communications team and worked on cross site teams to develop key messages Obtained broadcast media hits for Intel Innovation in Education in RTM over 5 segments. (The first time for Intel Malaysia) Developed an Intel Malaysia brochure Show less

Worked closely with the account directors on clients such as Jones Day, Cerebos Pacific, Pfizer, Ocean Park, Merrill Lynch, Nestlé and TradeCard among others. Day to day responsibility of seeking media opportunities for clients, drafting releases, PR objectives, managing media relations, develop and execute communication strategies and proposals, participated in crisis communications workshops, developing Q & As for clients and assisting clients during events, media monitoring, supervise admin… Show more Worked closely with the account directors on clients such as Jones Day, Cerebos Pacific, Pfizer, Ocean Park, Merrill Lynch, Nestlé and TradeCard among others. Day to day responsibility of seeking media opportunities for clients, drafting releases, PR objectives, managing media relations, develop and execute communication strategies and proposals, participated in crisis communications workshops, developing Q & As for clients and assisting clients during events, media monitoring, supervise admin support and associates. Briefed senior management of clients prior to media interviews. Show less

Reorganised the Broadcasting database for Asia Pacific as well as initiated the Internet database of news and niche sites. Assist the account directors by providing them input on target countries, releases, picture elements from a broadcast relations perspective. Developed Q & A’s for both clients and broadcasters. Among the broadcasters that I have worked with are CNBC Asia, ChannelNewsAsia, Zee TV, Reuters TV, Bloomberg TV, NTV 7, RTM, etc.

I had prepared the Media Guide for the XVI Commonwealth Games, wrote for the regular bulletins, organised publicity events for SUKOM, briefed visiting media delegations, answered daily inquiries about the various aspects of the Games from the media and public; a liaison officer for various Commonwealth Games Federation officials on visits etc Achievements• Wrote speeches both in English and Bahasa Melayu for the Minister of Youth and Sports, various cabinet ministers, Executive… Show more I had prepared the Media Guide for the XVI Commonwealth Games, wrote for the regular bulletins, organised publicity events for SUKOM, briefed visiting media delegations, answered daily inquiries about the various aspects of the Games from the media and public; a liaison officer for various Commonwealth Games Federation officials on visits etc Achievements• Wrote speeches both in English and Bahasa Melayu for the Minister of Youth and Sports, various cabinet ministers, Executive Chairman and the management of SUKOM NINETY EIGHT BERHAD• Assisted in the preparation of collateral publication and briefing papers in English and Bahasa on the Kuala Lumpur 98 – XVI Commonwealth Games.• Prepared backgrounders and news releases for the local and international media.• Handled inquiries by the media and public both international and domestic via phone calls, fax, emails etc• For the duration of the XVI Commonwealth Games, I was solely responsible for the effective running of the International Zone Media Zone, located within the Games Village. • I was also given the opportunity to work on the Village News Paper “Boleh” together with a team from New Straits Times Show less

Ll.B (Hons), Law

Activities and Societies: Earthwatch International Law

Education record

Activities and Societies: English Literary and Debating Society, Young Catholic Students