Sua Peña Email & Phone Number

Mexico City, Mexico

Mexico City, Mexico

• Spearheaded profitability strategies, achieving over $8.9M in EBITDA growth.• Designed and implemented a pricing model that boosted cross-border division prices by 21%, addressing long-standing pricing stagnation.• Collaborated directly with the CEO and Board of Directors to align financial and strategic business goals.• Introduced variance analysis and performance metrics, enabling proactive resolution of challenges and identification of growth opportunities.

México, Mexico

• Drove operational cost reductions of $14M using Value Stream Mapping methodology.• Executed process integrations, capturing $1.1M in synergies within one year.• Led the takeover of the operation of the largest fulfillment center in Mexico, balancing cost efficiency with service excellence.

Ciudad De México, México

• Centralized pricing strategies, resulting in a 15% EBITDA improvement over two years.• Directed CAPEX analysis for new investments, guiding strategic decision-making and resource allocation.• Established financial controls that reduced annual expenses by 12% through efficiency enhancements.

México, México

• Automated financial processes, reducing human error and accelerating reporting timelines.• Managed revenue collection and billing, ensuring accurate invoicing and optimized cash flow.• Conducted monthly financial close for transport and warehouse operations, delivering precise and timely reconciliations.