Shelby Pointer Email & Phone Number

London, Gb

London Area, United Kingdom

Assisted a Fora travel planner with administrative tasks, email management, and scheduling.

Dallas, Texas, United States

- Designing and executing organizational systems to increase efficiency and reduce clutter in clients' homes and businesses.- Leading a team through projects and ensuring the end result is perfectly tailored to each client's individual needs.- Maintaining clear communication with clients and quickly adjusting plans to better solve their problems and create their desired result.- Finding creative solutions for each space regardless of size or budget.

Dallas, Tx

Hospitality & Travel Team• Developing, implementing, and managing SEO strategies for over 50 Marriott hotel clients, including 15 different hotel brands.• Demonstrated clear, concise communication and daily problem-solving with clients.• Managed day-to-day digital marketing tactics to meet long-term goals including keyword research, content optimization, OTA optimization, and competitive analysis.• Analyzed and delivered monthly reporting updates to stakeholders outlining… Show more Hospitality & Travel Team• Developing, implementing, and managing SEO strategies for over 50 Marriott hotel clients, including 15 different hotel brands.• Demonstrated clear, concise communication and daily problem-solving with clients.• Managed day-to-day digital marketing tactics to meet long-term goals including keyword research, content optimization, OTA optimization, and competitive analysis.• Analyzed and delivered monthly reporting updates to stakeholders outlining digital performance.• Established positive client relationships as a trusted resource for each hotel’s unique digital needs.• Assisted with training newly hired team members. Show less

Dallas, Tx

• Supported the Hospitality & Travel team with executing SEO strategies for Marriott hotels

Dallas, Tx

• Assisted the Real Estate and Hospitality teams in executing digital marketing strategies• Worked on SEO, paid search, and social media marketing tactics for Marriott hotels and Greystar multifamily real estate clients• Utilized Google Adwords and Analytics, Microsoft Office, Facebook Business Manager, and Salesforce

Atlanta, Georgia

• Participated in brainstorming and design review sessions on marketing content• Conducted research on product usability through focus groups and interviews• Designed wireframes for webpage designs and produced visual presentation material• Practiced Agile Methodology for project management

Dallas/Fort Worth Area

• Assisted with planning and executing the digital marketing schedule• Brainstormed promotional ideas for consumer packaged goods industry brands• Produced and edited graphic content and copy for clients’ blog posts, email blasts, andsocial media pages, including videos and GIFs• Applications of digital marketing programs MailChimp, SendGrid, and Mautic

New Orleans, La

• Added, edited, and reorganized content on the clothing store’s e-commerce website• Created original content for social media, email, postcard, and banner advertisements• Designed graphics to be printed on Perlis brand apparel sold online and in stores• Daily applications of Hubspot, Magento, Illustrator, InDesign, and Photoshop

Master Of Arts - Ma, Business Management, Merit

Relevant courses: Financial Analysis for Managers, Economics, Operations Management, Strategy, Human Resource Management, & Leadership

Bachelor Of Arts - Ba, Advertising - Digital Media Strategy Specialization

Activities and Societies: Pi Beta Phi Sorority, AAF Dallas, Ad Club Minor: Graphic Design

Education record