At Gyalifest, I lead a vibrant platform dedicated to celebrating and empowering women, particularly within the Caribbean diaspora. As Founder and Art Director, I oversee every aspect of our brand’s vision—from creating immersive event experiences that feature affirmations and live Caribbean music to designing our marketing assets and designs for collaborative projects. I work closely with artists, vendors, and community leaders to build a safe and uplifting space for women to express themselves, connect, and grow.Gyalifest is about more than just events; it's a movement fostering resilience, unity, and cultural pride, where I continually strive to expand our reach, connect people on deeper levels, and create experiences that leave a lasting positive impact.

As Art Director at Bask, I craft distinctive design languages that define and elevate our events and client projects. From developing cohesive branding for high-profile events to creating visually striking cover artwork, I ensure that each design aligns seamlessly with the client's vision and audience expectations. My role bridges creativity and strategy, driving impactful visuals that resonate and leave a lasting impression.

As a Creative Director at Roc Nation, I developed digital marketing assets that captured the essence of each artist’s vision, creating impactful visuals for artists like Q Da Fool, Buju Banton, and Vic Mensa. My role involved crafting compelling designs tailored to each artist’s brand, amplifying their music across digital platforms and driving audience engagement. I collaborated closely with artists and their teams, translating their unique styles and messages into visuals that resonated with their fan base and elevated their presence in the industry.

*Applied creative layout solutions to present information in the form of Decks, EPKs, & one-sheets.*Exercised the ability to work independently, as well as prioritize under narrow time limitations or interruptions to produce accurate results within quick turnaround times.

* Responsible for curating online magazine features* Outline, design and organize layout of printed and online magazine with team* Conduct research prior to interviewing clients* Establish and maintain mutually beneficial business relationships* Affectively delegate and manage projects to completion* Create and maintain social media platforms* Display strong leadership skills leading to company growth

* Sound system setup at events* Create flyers and event promos* Campaign ideation and execution* Edit photos & videos for social media channels

* Served as brand ambassador to customers and patrons* Assisted in the set-up and execution of store events* Greeted customers/Provide excellent customer service* Cashier/POS Duties* Merchandising/Restocking Duties