Hi, I’m George Collins, I’m passionate about supporting charities wanting to diversify and transform their approach to growing sustainable income generation programmes. In particular, through incentivised giving, lottery and prize-led initiatives.I work across three well regarded brands - CFP Lottery & Raffles, Navigator Media & Advertising and OneTwenty. Between us we launch, manage and scale regular giving programmes for charities in the UK and Australia.I’ve been involved with the Lotteries Council since 2018, initially supporting the Public Affairs Committee, I became a Board Director in 2020 representing Heart Research Institute and took on the role of Vice Chair in 2021. My areas of specialism are:* Digital transformation without transformation* Channel diversification* Launching or scaling predictable income streams* Consumer behaviour studies* Life cycle marketing* Weekly lotteries* Budgeting* Content Strategy and Lead Generation