Joaquín Martínez Email & Phone Number

España, ES

A sports tech startup that creates and promotes unique and exclusive sports experiences by leveraging the technology and resources of its network of over 30 partner clubs..

Worldwide, OO

• Development of projects and business of SPORTFIVE in areas such as:
• Stadium and areas planning and commercialization (360 model- premium ticket sales, partnerships...)
• Comprehensive marketing for football clubs and other sport entities
• Revenue diversification via initiatives such as internationalization, digitalization and data, eSport, and sponsorship programs out of the box
• Operation costs optimization for football clubs and other sport entities

Budapest, HU

• Head of sport consulting services for international sport projects. Helping sport rights holders and events to develop and implement:
• Stadium commercial maximization (e.g. premium tickets, sponsorship, licencing, other venues, ticketing)
• Strategy planning and operating optimization (e.g. feasibility studies and business plans)
• Events and venues planning and operations (e.g. events master plan, venues operations_
• Sport finance planning (e.g. financial model development)
• Sport media and technology (e.g. eSport, OTT)

Worldwide, OO

Within Deloitte we have established a Middle East based Sport and Event Management practice with an experienced team focused on the delivery of world class sports management advisory services from “idea to the execution”. We have clients across the region including events organisers, sport clubs and leagues, sport government entities and sport venues. We.

Riyadh, Central, SA

• Leading the transformation of the Saudi school sport development programs.
• Developing the strategy of the Physical Education curriculum and Sport Programs managing an annual budget of USD30M.
• Conducting a market research about school sport, curriculum, students’ sport habits and sport strategies including a benchmarking exercise in 7 countries.
• Managing the implementation of School Sports Development Programs and developed training and competitions for 420 schools and PE teachers, 32,000 students in 12 cities.
• Handling key project management areas including planning, economics, staffing and facilities.
• Increasing the overall effectiveness at the Ministry of Education through applying new approaches to the development sport programs.

• Boutique sport consulting firm that supported sport entities in areas such as sport development, professional training and sport venues.
• Set up the company including the development of all strategic and business aspects.
• Developed the company’s business model and brought prestigious international partners to the GCC sport market including Inter-Milan and Real Madrid.
• Established many profitable projects such as football academies, fitness centres, sport conferences, exhibitions and educational projects.
• Identified 1,000 qualified leads in Middle East including Olympic Committees, Sports Federations, Governmental Sport Bodies and private sport companies.

08029 Barcelona, ES

• Developed projects and consultancy services for sports events and entities at local & international levels.
• Leveraged the company’s projects through applying strategic and management tools such as Balance Scorecards and SWOT analysis.
• Created the business stream from start up and took the lead consultant role in the company.
• Increased sales by 40% by developing new business lines

Richmond, Surrey, GB

• Managed the marketing and sales function of the exhibition and handling key accounts.
• Increased income by 8% through setting up new marketing strategies and sponsorship and offering customised events.
• Helped in achieving 150% growth in the number of Exhibitors and 250% growth in hosted buyers & visitors between 2009 and 2011.

• Managed all commercial and operational aspects of clients including media relationships, merchandising, sponsorship, marketing & sales, and venue management.
• Worked with clients and brands to activate sponsorships and maximise the return on investment generating more than USD3M.
• Represented global organisations and companies in intentional sport events hosted in Spain i.e. including ATP Tennis Valencia, Formula 1 Barcelona and large sport community sport events

Lausanne, Vaud, CH

• Led a management team of more than 350 professionals and 1,500 volunteers to implement the Event Operational Plan.
• Managed facility operations and logistics for 1,500 athletes from 50 countries participating in 47 disciplines.
• Managed the bidding and contracting process for equipment and services in addition to managing vendors’ relationships.
• Achieved a total budget saving of 12% through an effective operating and logistic system.

Management and development of 5 comprehensive projects for public and private sports centres nationwide- General Manager of 4 complexes, with an average of 2,500 members. Responsible for the recruitment, the plannification of activities, sales, marketing and communication, EFQM, ISO, and others. - Optimization of the results and strategies in 8 fitness.

Barcelona, Barcelona, ES

- Director goal-oriented: staff (30 people), activities, services, facilities, marketing, dynamic, events, sales and customer service and projects.- Achieving revenue increases in customer retention rate, atypical income andinchange of attracting - Coordinating and optimizing administration tasks and sales, developing new business strategies, planning the.

• Municipality of Barcelona - Event Sport Coordinator for the city of Barcelona managing public sport events with 120 activities.
• Baldiri Aleu Sport Complex - Fitness Coordinator in sport complex responsible for optimising administrative and sales tasks, developing new business strategies, and planning the annual budget.
• University of Barcelona - Associate Teacher for 3 years in a Master’s sports programe at the University of Barcelona.
• Senior Speaker in global and regional sport management conferences such as Sport Global Forum Barcelona, Sport Unlimited, and the European Sport Congress

Postgraduate, Sports Management In The Public Sector

Master, Management And Sports Marketing

Course, Management And Events Organization

Degree, Physical Education