Responsible for the development and implementation of brand strategies and initiatives focused on payer and reimbursement marketing for SYFOVRE and EMPAVELI; responsible for creating and executing the pricing and contracting strategy to support the overall commercial strategy for Apellis’s portfolio

Developed strategies and tactics for the launch of a competitive therapy. Managed agency and vendor relationships to create material to aid customer-facing employees. Collaborated in annual brand planning process and tactical development.

• President, BioBusiness Organization• HSM Program Development Committee• Healthcare Consulting Project: Market Assessment for Philips Healthcare• Link Day 2012, Volunteer Consulting for the Institute for Pediatric Innovations (IPI)

Responsible for vetting newly developed technologies in the medical, life sciences, anddiagnostics areas for patentability and marketability, interviewing experts and key opinion leaders, and assisting with the marketing of products to potential licensees.

• Managed sales, production, and logistics team to develop new endoscopic product capability. Recognized new sales potential through customer discussion, trade show research, and competitive comparisons. Work with marketing department and customer base led to the new sales opportunity and additional future sales.• Designed and implemented production line documentation system to reduce quality errors that also resulted in the reduction of documentation time by 90%.• Collaborated with outside vendor to develop process for x-ray inspection of endoscopic stapling component; final validated process achieved a 100% failed part detection rate.

• Led cross functional team to transfer four assembly lines during facility merger, completing the project on-time and under budget; directed weekly meetings with sales, logistics, and customers.• Organized and managed new process for GM Camaro component across plants in US and Japan; successfully launched project ahead of schedule.• Decreased bottleneck process failure rate by 14% by proposing process improvements to Japanese corporate headquarters and implementing on most popular product line.