Swetha Prabhakar

Swetha Prabhakar Email and Phone Number

Entrepreneur @ Sway Interactive
Swetha Prabhakar's Location
San Francisco Bay Area, United States, United States
Swetha Prabhakar's Contact Details

Swetha Prabhakar personal email

Swetha Prabhakar phone numbers

About Swetha Prabhakar

I am a technologist and entrepreneur. My latest venture, Sway Interactive, is focused on democratizing Creator Tools for artists and entertainers. We are working towards building the real ‘Field of Dreams’ for concerts and sporting events.—Past Experiences:I enjoy building solutions that help consumers and businesses reach new audiences and better serve their customers. Most recently, I was the Head of Creator Platform at Snap, where I helped build the public content business by empowering the middle class of Creators via Stories, Spotlight and AR Lenses on Snapchat. I also championed and led Snap’s investment in Creator Monetization, enabling anyone who creates community content to earn passive income.Previously, I worked as a Data Scientist on Pages Monetization at Facebook and led engineering and product at my startup (acquired by Snap) focused on building sports communities for fans. I also moonlighted as a sportswriter and content strategist for SB Nation (now part of Vox) while building Fanvana.In my free time, I also like to help non-profits, brands and startups with marketing, operations and product design. A recent project I am proud of involved scaling a volunteer program to support tens of thousands nationally.(I typically don’t DM people or post on LinkedIn. My account was hacked recently. Please ignore any strange messages or posts.)

Swetha Prabhakar's Current Company Details
Sway Interactive

Sway Interactive

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Entrepreneur
Swetha Prabhakar Work Experience Details
  • Sway Interactive
    Chairman & Ceo
    Sway Interactive Dec 2022 - Present
    Us
    Our mission is to help artists and entertainers elevate their game by empowering them to create immersive AI-assisted live experiences for their fans using our platforms. Although we are currently focused on paid Creator Tools, our long-term goal is to create a new way for fans to interact with dynamic multimedia in ticketed community spaces, like sports stadiums and museums.
  • U.S. Department Of The Treasury
    Assistant Secretary For Economic Policy Intern
    U.S. Department Of The Treasury Jun 2023 - Jan 2024
    Washington, Dc, Us
    Academic research position focused on helping the Treasury Department better understand the end-to-end experience of credit to create a more level playing field in America. I also helped advise on digital currencies and AML regulations.
  • Snap Inc.
    Strategic Advisor - Content & Growth
    Snap Inc. Nov 2022 - Apr 2023
    Santa Monica, California, Us
    I advised on key initiatives including Creator Monetization, My AI and 3D Bitmoji.
  • Snap Inc.
    Vp, Product & Engineering - Creator Platform
    Snap Inc. May 2021 - Oct 2022
    Santa Monica, California, Us
    I was the General Manager for Creators on Snapchat (Creator ecosystem, Creator Monetization, Public Profiles and In-App Creator Tools), leading a cross-org team of 25 engineers, designers and data scientists.I also created and oversaw the Snap Star (verified accounts) program globally for AR Developers, Public Figures and Businesses working closely with Sales & Partnerships. These customers are responsible for:- 70%+ of time spent on Discover - 80%+ of engagement on Spotlight- 5x more Ad conversions
  • Snap Inc.
    Head Of Product, Creators
    Snap Inc. Apr 2020 - May 2021
    Santa Monica, California, Us
    Key Launches:- Story Replies & Quoting- In-App Payouts Onboarding Experience & Operations Workflows- Snapchat Digital Currency: Crystals- Spotlight Creator Experience- Spotlight Payouts / Creator Fund ($1M/day)- Story Gifting / Tipping (15% conv)- Mid-Roll Ads in Stories (top Creators earn $10K+/day)
  • Snap Inc.
    Engineering Manager
    Snap Inc. Jan 2018 - Apr 2020
    Santa Monica, California, Us
    Key Launches:- Public / Creator Stories- Creator Analytics- Profiles
  • Fanvana, Inc.
    Ceo & Founder
    Fanvana, Inc. Jun 2014 - Mar 2020
    Palo Alto, Ca, Us
    Acquired by Snap.Developed two cross-platform consumer apps: Fanvana (sports) and WeRally (group and community stories).
  • Houseparty (Part Of Epic Games)
    Director, Product & Growth
    Houseparty (Part Of Epic Games) Mar 2017 - Oct 2017
    San Francisco, California, Us
    In this period of hyper-growth, we grew the live video app 'Houseparty' from 1M to 10M Daily Active Users on iOS and Android.I was the lead Product Manager at Houseparty responsible for Groups, Search, Notifications, Sharing and Invites, working closely with the founding team. I also helped architect the product experimentation platform used to A/B test growth features targeting millions of users across different cohorts and population slices.
  • Sb Nation
    Content Strategist
    Sb Nation Jul 2014 - Mar 2017
    Washington, Dc, Us
    While building Fanvana, I advised Editors across various SB Nation (part of Vox Media) sites on content marketing, social media, and advertising.
  • Sb Nation
    Contributing Author
    Sb Nation Mar 2014 - Jul 2014
    Washington, Dc, Us
    As a syndicated sportswriter, I reached a consistent, engaged audience of 100K+ unique signed-in readers across SB Nation affiliate sites and my personal blog through:- Retweets from other Writers and Publishers- Grassroots community building on Reddit- Paid advertising on Facebook and Twitter
  • Facebook
    Data Scientist
    Facebook Jul 2013 - May 2014
    I was the Data Scientist on Pages, Locations and Crowdsourcing.We focused on data accuracy and completeness for Facebook Pages and the broader entity graph for Facebook users.
  • Facebook
    Monetization Analyst
    Facebook Aug 2012 - Jul 2013
    I was the Analytics Lead for Lightweight Ad Interfaces and was part of the founding team for ‘Boost Post’ and ‘Promote Your Page’, Facebook’s first organic business advertising products.We focused on converting digital and physical SMBs, who actively used Facebook Pages, into retained Daily Advertisers.
  • Palantir Technologies
    Forward Deployed Engineering Intern
    Palantir Technologies Nov 2011 - Aug 2012
    Denver, Colorado, Us
    Part-time job while a Masters student at Stanford, focused on building risk score models for financial institutions.

Swetha Prabhakar Skills

R Python Java Data Analysis C++ Matlab Machine Learning Statistical Data Analysis Analytics Product Management Data Science Cloud Computing Start Ups Mobile Product Development Product Development Strategy Leadership Predictive Analytics Statistics Android Development Javascript Objective C Sql Bash Git Business Analysis Project Management Software Development Management

Swetha Prabhakar Education Details

  • Stanford University
    Stanford University
    Mathematical & Computational Science With Distinction
  • Stanford University
    Stanford University
    Financial Engineering
  • Gunn High School
    Gunn High School
    High School Diploma

Frequently Asked Questions about Swetha Prabhakar

What company does Swetha Prabhakar work for?

Swetha Prabhakar works for Sway Interactive

What is Swetha Prabhakar's role at the current company?

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What schools did Swetha Prabhakar attend?

Swetha Prabhakar attended Stanford University, Stanford University, Gunn High School.

What are some of Swetha Prabhakar's interests?

Swetha Prabhakar has interest in Disaster And Humanitarian Relief, Children, Education, Economic Empowerment.

What skills is Swetha Prabhakar known for?

Swetha Prabhakar has skills like R, Python, Java, Data Analysis, C++, Matlab, Machine Learning, Statistical Data Analysis, Analytics, Product Management, Data Science, Cloud Computing.

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