Brand + Creative
o Took on web-based revisions for sales product pages on their enterprise-level software services, working with subject matter experts and research-based material. Example: Growth and Independence in the Orthopedic Market.
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Spring Lee is listed as Communications, Creative Strategist based in Los Angeles, California, United States. AeroLeads shows a matched LinkedIn profile for Spring Lee.
Spring Lee previously worked as Brand + Creative at Nextgen Healthcare and Copywriter at Nhn Global. Spring Lee holds Bachelor'S Degree, English And Psychology Double Major With Creative Writing Concentration from Williams College.
Portfolio available at: www.behance.net/spring-lee - Hire me.I invented hulu. I said: "Videos. Entire archived seasons of shows! Or nothing!" This was when execs were stuck on various ways of introducing ads to the payment model. They weren't even thinking about competing with Netflix at the time. Actually, Hulu was being conceived by corporate as somewhere between MySpace and YouTube. It's funny that hulu was acquired by Disney. My great-great-uncle worked on Disney's first feature film, Snow White and the Seven Dwarfs. I'm deleting an experience for a little while as I do another project in the meantime.A little more about Spring: I used be a staff writer at the school newspaper referenced in the second episode of House of Cards.
A career timeline built from the work history available for this profile.
Remote First, Us
o Took on web-based revisions for sales product pages on their enterprise-level software services, working with subject matter experts and research-based material. Example: Growth and Independence in the Orthopedic Market.
Los Angeles, California, Us
o Created comprehensive branding initiative to seed a supportive community hub for NHN Global clients. o Built website from the ground up on wordpress.org. Site designed for aesthetic, function, seamless integration with social media.o Developed content calendar.o Developed and wrote talking points for the CEO on future thought leadership speeches.
Los Angeles, California, Us
Covered gala opening event on social media (Twitter + Facebook) featuring Mayor Garcetti, George Takei, Josh Groban, et al, as part of an initiative by Japan’s Ministry of Foreign Affairs.
o Spearheaded website rehaul effort for improved content, branding, design, SEO & content marketing. Worked with designers to create new website content under collaboration with relevant stakeholders. 180% increase in average session duration and 35% decrease in bounce rate after one month.o Created & proofed all copy including taglines, media scripts, website, blog, trifolders, internal and external guides & presentations, print items, infographics.o Created newsletters & other digital marketing collateral copy with above industry average open rate (27.2%).o Designed new app concept for product and service, from complete sitemap using wireframes, advance website copy, dashboard design, features, and delivery mechanics with team.o Concepted new functionality for website that created a hub for the clients, improving SEO as well.
o Worked with partners to create ground-up mission statement and company marketing strategy.o Created design brief and worked with designers on all aspects of company image.o Wrote marketing and website copy.
Involved with marketing, branding, copywriting, business development. Committed to creating and delivering a clear message that is true to the spirit of the festival.o Responsible for social media strategy and upkeep. Increased Tumblr followers 30,000 by month two. Reached over a million impressions (expected: 100,000) with Thunderclap social media campaign.o Live-tweeted and live-blogged events such as the Red Carpet Awards, E3, flagship & NY festivals.o Created messaging for the festival that has appeared as focal points of articles written by the LA Times, NPR, and New York Times.o Worked with various stakeholders to strategize and write creative copy for monthly newsletters, print & digital, social promotions. o Worked with Oculus on cross promotion with festival events including web interview article (see below).o Supervised and project managed the media team of 6 that produces IndieCade’s trailers, photos, and promotional videos (see reel below).o Acted as liaison with Museum of Contemporary Art to publicize the museum and its launch of MOCAtv via social media channels.
Event planning, fundraising, business development for the branch's biggest charity event of the year, Shop For Success. Orchestrated new showcase for indie eco designers.
Wrote press releases and secured media placement on major media outlets and websites for indie video games. Handled all media registration for PAX East. Was mentored on press release writing by Bohle Company CEO, who helmed the first company to represent Epson.
Wrote script coverage, tracked schedule grids for TIFF (Toronto International Film Festival), and was trusted to look over contracts for accuracy. Handled front desk reception and office manager duties. An indie movie international sales / production company run by a former head of Paramount.
Pittsburgh, Pennsylvania, Us
Volunteered for this great organization which provides professional clothing and career counseling services to help women go back into the workforce.
Served as student tech support.
Researched and organized past literature for interventions to relieve anxiety in terminal cancer patients.
Santa Monica, Ca, Us
Invented hulu. Generated ideas and assisted in the conceptualization of HULU as college interns and polled by Frank Luntz. I said: "Videos. Entire archived seasons of shows! Or nothing!"
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Spring Lee is listed as Communications, Creative Strategist.
Spring Lee is based in Los Angeles, California, United States.
Spring Lee has worked for Nextgen Healthcare, Nhn Global, Japan House Los Angeles, Bankcard Services, and Big Investment Group (Big) Futures.
You can use AeroLeads to view verified contact signals for Spring Lee, including work email, phone, and LinkedIn data when available.
Spring Lee holds Bachelor'S Degree, English And Psychology Double Major With Creative Writing Concentration from Williams College.
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