Melissa Springer Email & Phone Number

Minneapolis, Minnesota, Us

Minneapolis, Minnesota, Us

Seattle, Wa, Us

Seattle, Wa, Us

Beaverton, Or, Us

Demand Generation and Organizational Leadership: Managed demand creation budget and agency teams leading high-impact marketing efforts for the membership program in North America. Marketing Strategy: Directed marketing of membership initiatives during key sport and cultural moments, such as Chicago and NYC marathons, NBA season, World Cup, and the 30th anniversary of the Just Do It campaign. Multi-channel Marketing and Customer Acquisition: Developed strategies to fuel high-quality member acquisition, promote program awareness, and boost retention. This included creating and implementing multi-channel plans and consumer journeys for apps, email marketing, social media, and the web. A/B Testing and Cross-functional Collaborations: Drove and influenced test plans across digital and physical channels to better understand member behavior. Partnered with analytics teams to run and optimize A/B testing across app, web, email, and paid media channels.Membership Development and Key Performance Indicators: Worked with business, brand, and analytics teams to build out membership funnel, defining and validating key performance indicators (KPIs), such as acquisition, awareness, and retention.Market Analysis and Territory Development: Collaborated with territory teams, localizing membership program value proposition and messaging across the continent. This included providing perspective on market viability and scale. Product Launch and Rollout: Led go-to-market rollout of marketing the NikePlus membership program in North America.

Beaverton, Or, Us

Digital Strategy and Clienteling: Led a 4-member team and led strategic alignment, socialization, and communications with senior executives, bringing 5 new, immersive digital experiences to life at flagship retail stores. This included digital trial product experiences and clienteling technology.Product Adoption and Customer Journeys: Managed consumer journeys and technology, driving adoption of products and services. Product Management and Prototyping: Program management for product development, prototyping, testing, iteration, insights, and measurement to enhance retail experiences.Cross-functional Team Leadership and Consumer Insight: Navigated cross-functional relationships with 10+ teams, removing barriers to project success. Key successes include coordinating with operations team and insights/customer research group to ensure store employees had a firm grasp of the consumer journey.

Washington, District Of Columbia, Us

Profit & Loss (P&L) Management and Team Development: Built entire digital strategy marketing team from the ground up, led 15 staff, and managed P&L for a $4M line of revenue.Business Modeling and Customer Acquisition: Developed and operationalized business model and strategy based on consumer insights, securing 2–5 new accounts per year and doubling year-over-year revenue while maintaining profit margins.Training & Development: Hired, trained, and mentored staff, growing company from 10 to 50 employees in a 2-year timeframe and imparting valuable knowledge related to client delivery, sales, and operations.Social Media Marketing and Customer Relationship Management (CRM): Leveraged knowledge of digital tools to drive competitive advantage, managing procurement of email platform, social media analytics, and customer relationship management (CRM) tools.Project Management and Change Management: Led multimillion-dollar projects, overseeing major change management initiatives, website redesigns, mobile app builds, integrated branding efforts, and social media marketing campaigns.Relationships Building: Built relationships with and led digital marketing strategy for Fortune 100 companies, government agencies, trade associations, and nonprofits (including American Heart Association and Honda).

Washington, District Of Columbia, Us

Information Technology: Served as advisor and subject matter expert for policy and regulatory issues related to health information technology (IT) communications.Program Management and Technical Leadership: As project officer for the $15M Strategic Health IT Advanced Research Projects on Security (SHARPS) grant program, delivered program management oversight and provided technical direction to 11 teams (100+ researchers) working on over 65 projects. Technical Assistance and Multimedia Development: Directed development of technical assistance materials for providers, including videos and video games to educate health care providers on health IT topics.Strategic Planning: Led strategic planning for and authored key sections of the Federal Health IT Strategic Plan, guiding a national shift toward health and delivery system reform.

Mclean, Va, Us

IT Strategy and Information Security: Provided health IT strategy, information assurance, and security expertise to federal clients.Contract Management and Mentoring: Managed a $1M contract for a Department of Veterans Affairs client, supporting the Integrated Electronic Health Record initiative. This included mentoring and growing a 5-member team.

Executive Certificate In Women'S Leadership (Epwl), Organizational Leadership

Masters Of Business Administration, Information Systems Management

Bachelor Of Arts, Political Science