Managed Multivitamins, Sleep, Prenatal, Beauty, and Herbs segments within the Nature Made vitamin portfolio, exceeding annual business goals and growth targets. Developed a strategic plan for the Nature Made Multivitamin Portfolio. Identified opportunities across MARCOM, product innovation, retailer programs, and portfolio optimization. In the first year, the portfolio outpaced benchmarks and grew 29% in sales. Established the ‘Win in Gummies’ strategy, which includes product positioning, opportunity sizing, and a multi-year innovation roadmap for Nature Made. Early success for the program saw Nature Made grow to the #2 share in vitamin gummies in 2023. Partnered with the innovation team to develop and commercialize over 15 new products, including Nature Made Advanced Multi Gummie, leveraging a deep understanding of target consumers, competitive analysis, and portfolio strategy.

Managed $90MM outdoor insect, garden, and organic controls portfolio, strategically driving business planning to outperform key business metrics +10% in sales and +5% growth in EBITA.Led development and execution of Ortho MARCOM strategy. Partnering with category leads, media partners, and creative agencies to build and execute $12MM brand marketing plans.Spearheaded the relaunch of the “B-gon” product line, adding $18MM in sales through differentiated positioning, profitable channel strategy, and marketing support program. Leveraged market trends and consumer research to develop the “Future of Controls” strategy to identify, scope, and prioritize long-term opportunities—introduced product portfolio including innovation, strategic partnerships, and M&A targets

Developed marketing and product support for the launch of Miracle-Gro Twelve, a connected hydroponic indoor garden, including identifying and building a new subscription business model and brand commerce website. Directed a cross-functional team to research and develop a new operating model for year-round delivery of live plants to consumers. New capability created a platform for future digitally native brands, featuring the delivery of live goods directly to consumers.

Managed $100MM Southern Weed and Feed and Lawn Care Program portfolio, driving 5% portfolio growth by collaborating with retailers, field sales, and media teams.Influenced the innovation pipeline by leading projects through new product development process collaborating with cross-functional partners to bring products from idea to commercialization. The innovation portfolio included Scotts Turf Builder Triple Action South, which increased market share (+15%). Developed SBU direct-to-consumer strategy, including Amazon, retailer, and owned channels. Scotts Lawn Program generated over $10MM in sales.

Member of program sponsor team responsible for launching Plenti®, the first US loyalty rewards coalition. Collaborating with AMEX, T, XOM, M, and RAD to build and integrate the program at Nationwide. Led the development and execution of offer marketing platform. Partnered with developers, web designers, and user experience to build business cases, develop requirements, conduct UX testing, and release the new platform. Created and executed offer marketing test and learn strategy which resulted in a 3% lift in auto quotes. Managed enterprise social media plan to support three campaigns for Super Bowl 49. Project required collaboration with senior leadership, project teams, and agency partners. Leveraged Sprinklr and Google Analytics to manage social assets and evaluate performance. The campaign generated over 825MM impressions.

Led content development for the award-winning Social Security 360 program, a comprehensive guide to client filing decisions. Social Security 360 has over 13,000 advisor registrations and assisted cases.Developed expertise Social Security rules and researched consumer trends to inform key insights, marketing strategy, tactics for the program, and development on a digital decision tool.

Collaborated with senior leadership to facilitate the development of an internal associate continuous education program. Coursework led to certifications in Brand, Analytics, Market Research, Communication, and Creative). Planned and supported a four-day training event, Know to Grow, for 750 Nationwide marketing associates through promotions, logistics, content development, and as an Advisory Board member.

Developed 2013 marketing plan for Nationwide Student Health Insurance program. Managed database of colleges and universities within target market, providing sales and rate data used by sales team for analysis and lead generation.Wrote articles for Student Health magazine and partnered with distribution partners to develop strategies to increase readership.