Sprung Studios: Leading UX/UI Co-development in GamingAt Sprung Studios, we're the established industry leader in UX/UI co-development. With a track record spanning the last decade, we've contributed to numerous AAA titles including Hogwarts Legacy, Tiny Tina’s Wonderlands, Call of Duty: Modern Warfare, and more.Our pride lies in our holistic game design approach, seamlessly blending UX-UI artistry with deep player understanding. We create immersive worlds through user research that combine intuitive interfaces, captivating visuals, and compelling narratives.Sprung Studios is committed to delivering exceptional quality and unmatched craftsmanship from concept to completion. Our portfolio showcases diverse genres and platforms, from AAA titles to indie gems.Games we have worked on include:- Apex Legends- Hogwarts Legacy- Halo Infinite- Judas- Call of Duty: Black Ops Cold War- Call of Duty: Modern Warfare- Call of Duty: Warzone- Call of Duty: Vanguard- Tiny Tina's Wonderlands- Sea of Thieves- Minecraft Dungeons 2- Borderlands- Mortal Kombat 11- Quake Champions- Family Guy- Fast & Furious Takedown- CSR Racing 2- CSR Racing- Clumsy Ninja- Rare Replay- Just Cause 3- Halo Wars 2- Score Hero- Top ElevenPreviously, we redesigned the global style for Orange World for the UK, Switzerland, France, Belgium and Austria. We have also documented all the work and created an in-depth style guide and pattern library for countries to follow.Other corporate clients have included Three, Vodafone and Thomson Reuters. We are in an excellent position to provide consultancy on the term 'gamification' and provide lasting value to apps and websites on all platforms.

Prior to setting up Sprung Studios, James worked extensively with Hutchison 3G Global and UK to redesign their mobile portal. He was instrumental in some of the most complex image manipulation created for the delivery of content via their portal.He oversaw the restructuring and redesign of their mobile offering and created hundreds of mobile micro sites and icons to support their content.

In early 2002, it was decided that James' role should be elevated to Creative Director. Through this, he was able to engage with clients such as BT at board level, work closely with Creative Directors from other agencies including AMV, Ogilvy, St Lukes, and Wolff Olins and have greater control of the quality of design output from the entire team.James gained extensive experience of delivering large scale projects for clients such as BT Consumer, BT Business, Openworld, Rockstar Games, V&A Museum & many more.

In early 2000, James' role was extended to help him run individual design teams and give him further control of the design output from those teams. His successful client relationships allowed him to extend projects beyond their initial scope.

James' initial role was helping to widen the creative scope of projects.This involved running brainstorm meetings (with the clients and Oyster), writing creative briefs on behalf of the clients and the design teams and creating designed mock-ups of conceptual ideas.