Jaroslav Špryňar Email & Phone Number

Vienna, Austria

Wien

Prag

• Delivering Category P&L targets (turnover growth and profit) and market share in the Czech Republic and Slovakia,• Managing two direct subordinate Junior Brand Managers and developing their skills,• Leading cross-functional category community in achieving business results and representing the Category within the Company and in front of the Board of Directors,• Planning and executing ATL and BTL campaigns to develop Axe, Rexona and Dove brands and achieve its targets. As an example leading Axe Apollo campaign in 2013.

Budapest

• Preparing medium to-long term strategies for Ice Cream brands in Central Europe (CZ,SK, SLO),• Selecting suitable product portfolio and setting up an appropriate pricing and investment strategy,• Executing global and regional marketing plans for local markets in cooperation with local marketing teams,• Coordinating marketing activities, launching new brands and new products,• Creating agency creative briefs and developing brand communication, ATL campaigns and digital campaigns,• Working with market research tools to assess performance of the brands and determine appropriate actions.

Budapest

• Preparing short term brand marketing plans for Axe brand in six countries (CZ, SK, HU, SLO, CRO, BIH),• Executing ATL and BTL campaigns on the markets (example: Axe Excite in 2011 – “Even Angels Will Fall”) in cooperation with local customer marketing teams and creative agencies,• Supervising executions of Axe party promotions on music festivals and events across all countries, including following PR,• Being in charge of budget management,• Leading a new website development.

Prague

• Developing nationwide and tailor made promotions and managing the entire process from creating the rules, purchasing the gifts to delivering prizes to customers,• Giving regular presentations to sales department, including presentations at sales conferences with large audience,• Developing various Point of Sale materials based on Key Accounts’ requirements,• In charge of forecasting, budget management and business case calculations.

Prague

• Preparing and commenting on planograms for all HPC categories• Analyzing portfolio and shelf space based on AC Nielsen and customer data• Preparing merchandising manual for sales representatives

Master'S Degree, International Trade, Management

International Trade

Erasmus exchange program - Fall semester

High School