Sukhwinder Bajwa Email & Phone Number

Edmonton, AB, CA

Edmonton, Alberta, Canada

• Acquiring new clients, sustaining, and cultivating ongoing business relationships with existing clients.
• Strategically planning client engagement on a geographical basis.
• Focusing on corporate clientele to enhance outreach and performance.
• Post-sale support and nurturing client relationships. Vigilant monitoring of emerging markets.
• Formulating plans and strategies for new client acquisitions.
• Facilitating the training and professional development of team members.

• Established an edible oil packaging facility specializing in the packaging of premium-quality edible oils, with responsibilities encompassing operational oversight and packaging management.
• Successfully conceived and developed our proprietary brands for Mustard and Extra Light Olive Oil, offering packaging options in 1-liter, 5-liter, and 15-kilogram formats.
• Successfully introduced our products to diverse markets and different provinces.
• Engaged in business-to-business (B2B) sales operations, catering to both bulk and regular sales clientele.
• Commenced direct-to-customer distribution channels to expand market reach and optimize profit margins.

• Responsible for Profit and Loss (P&L) management, entailing the formulation of new business development strategies and their meticulous execution.
• Explored opportunities for collaboration with educational institutions and corporate entities, overseeing the negotiation and finalization process while ensuring the fulfillment of agreed-upon terms.
• Implemented branch-specific targets for student admissions and revenue allocation.
• Strategically planned for the acquisition of data through ANTHE and ACST initiatives from high-potential schools and private tuition educators.
• Established admission channels by partnering with bookstores, stationery outlets, school uniform suppliers, and educators.
• Executed Above-The-Line (ATL) and Below-The-Line (BTL) promotional activities tailored to our target demographic and course commencement schedules.

• Overseeing Direct, Corporate, SME, and Retail verticals as the department head.
• Spearheaded the redesign and successful implementation of a new channel structure aimed at augmenting customer acquisition.
• Achieved notable improvements in revenue, profitability, and market share for the Postpaid business segment.
• Placing a strong emphasis on the acquisition of 4G customers and the upgrading of existing customers to enhance Average Revenue Per User (ARPU).
• Ensuring the acquisition of high-quality customers through the establishment of robust infrastructure within the Direct, Retail, and Enterprise verticals.
• Formulated and executed strategies for customer retention and revenue enhancement.

• Heading Tanzania Sales operations for Voice, data, devices and Recharge (Retail & Corporate).
• Responsible for overseeing the Retail, Distribution, Field Operations, Mobile Finance, and Corporate verticals for the entire country (Tanzania).
• Implemented a comprehensive distribution system overhaul in Tanzania, introduced a hub-and-spoke distribution model that resulted in a remarkable 40%+ increase in high-quality gross additions within a six-month.
• Developed a National Distribution Plan as an integral part of our business strategy and annual budgeting process, utilizing forecasting, analysis, and the management of SOGA, SONA, and CMS.
• Collaborated closely with the Marketing department to influence product pricing and development, manage brand strategies, and oversee voice, CDMA, and 3G data services.
• Initiated and successfully launched handset bundles to attract high-value customers within the smartphone category.

• I lead the Operations Team in Haryana, overseeing responsibilities encompassing Retail, Distribution, and corporate sectors.
• Strategically devised and executed the appointment of distributors renowned for their robust financial backgrounds, fostering extensive market penetration and reach.
• Orchestrated the comprehensive network rollout plan, aligning retail expansion efforts with network expansion initiatives.
• Devised and executed innovative sales promotion strategies and novel concepts to stimulate heightened sales activity.
• Provided guidance and support to the team during the initial rollout phase, effectively managing their expectations and ensuring a smooth transition.

• Ensured the maximization of Idea's market share within the organized mobile retail sector, establishing a dominant presence.
• Managed an impressive annual revenue stream exceeding 550 Crores by consistently generating high-quality gross additions.
• Demonstrated exceptional cost control skills, contributing significantly to operational expenditure (OPEX) savings.
• Drove a notable 50% increase in the utilization of Low Revenue Low Utilization (LRLU) sites through targeted activities by increasing share of gross adds and expanding the reach of recharge outlets.
• Pioneered the successful handset bundling program in collaboration with Nokia and Spice Mobiles.
• Dramatically improved the Second recharge Coupon (SRC) incidence rate from 35% to an impressive 70% and beyond, utilizing a combination of retail incentives and tele-calling initiatives.

• Oversaw sales operations encompassing postpaid, prepaid, and recharge coupon sales.
• Successfully managed collection targets and exercised credit control measures for the Patiala and Jalandhar region.
• Strategically managed the distribution network, channels, and franchisee partnerships, while also overseeing the development and launch of new products and services.
• Improved the Franchisee Recovery from 70% to 100% by introducing pre-payment of franchisee to company
• Introduced minimum no. of outlets billed/day as a KPI for DSE resulting in higher sales, faster TAT for stock replenishment and better-quality outlets

• Looked after postpaid, prepaid and recharge coupon sales
• Managed collection targets and undertaken credit control for the Patiala region
• Managed distribution, channel and the franchisee network.Managed development and launch of new products and services

• Looked after training and recruitment of the dealer sales executive and also provided inputs, product information to educate them and keep abreast of the developments.
• Managed sales promotion activities like POP, merchandising and road shows
• Devised strategies for market segmentation better market penetration and reach
• Handled various sales activities through the dealer and franchise channel