“Kenneth Yu has succeeded in classic direct marketing and the new media. A rare bird nowadays, when too many people suffer by being specialists without knowing the big picture. Impressive.”~ Drayton Bird, CIM’s Top 50 Most Influential Marketer and Founder of Ogilvy DirectIn corporate jargon terms, Kenneth is what you call a “unicorn”. He is an adaptable generalist who is well-versed in a number of verticals and skillsets. Yet, he’s no jack-of-all-trades-but-master-of-none, winning multiple awards in multiple categories while generating incredible results for a dizzying array of clients. 7 Such Achievements Are:* Winning 12 Advertising Awards including Cannes Lion, D&AD, Young Guns, AdFest and London International* Winning the prestigious Global Digital 50 and Asia-Pacific Digital Influencer awards* Doubling revenue for a leading online personal development company in under 1 year* Strategising 7017% search marketing ROI for a telco client and 5101% ROI for a real estate development client* Masterminding a regional content marketing campaign for a 135-year-old FMCG company that made it relevant to millennials with an amazing cost-per-engagement of $0.001. * Revamping the orientation program for the biggest foodservice company in the world and reducing churn rate by 11%* Appointed trainer to numerous Boards of Directors of public listed companies on the topic of overcoming digital disruptionHe has also spoken in prestigious conferences like the Prime Minister’s Department’s Tech Talk, Global Challenges Retreat, Content Marketing Masterclass, iProperty Expo, Malaysia Media Congress, and BFM Breakaway, sharing the stage with Google, Linkedin, Facebook, Yahoo and even Rich Dad, Poor Dad’s author Robert Kiyosaki.Kenneth has been featured on Astro, 8TV, Marketing Magazine and the Star and published in Malaysian Business, Leaderonomics, iclif, Marketing Magazine, ETC, PopMatters, the Flavorpill Network and Lost at E Minor.