Designing smart solutions that deliver economic, social and environmental benefits. We partner with Local Authorities and SMEs to tackle 21st century challenges of mobility, sustainability and social care. Using a design thinking approach we work with our partners to develop and implement solutions. Solutions that deliver from a human perspective. Challenging? Yes but we know the answer is forty two.

Communications, commercialisation, and insight. We’re all about making things happen. Whether it is assisting start-ups to identify markets, shape and communicate their offerings or helping challenges owners identify, source and procure solutions or define long-term strategies, we’re here to help. Think of us as an end-to-end agency, providing the support you need at every step of the way, not just a single mode.We created im23 to do things differently. We don’t want to drop in, deliver a piece of work and then wonder whatever happened to it. We’ve seen so many good ideas fail because of a lack of a holistic approach. The projects we take on need to have a vision and that trajectory needs solid, commercial underpinnings beyond the end of the work package. We choose to focus on intelligent mobility because the chance of being a part of something that can enhance the lives of millions of people every day actually means something to us.

Developed customer needs and discovery programmes for Intelligent Mobility innovations, in the context of Department for Transport and Innovate UK projects. Developed a motorist segmentation to identify likely behaviour change when faced with disruption. Identified early adopters of and explored consumer attitudes to New Mobility Services (including MaaS), their ‘willingness to pay’ for travel subscription services, and created an exploitation roll-out plan for a Mobility Service test market.

Built a new research capability within the Data, Analytics & Insight (DA&I) team, providing best practice and rigour to research methods and analysis. Strengthened DA&I’s insight credibility with DIO’s Senior Leadership Team by delivering clear recommendations based on deep organisational-wide analysis.

• Customer, market and competitor insight lead for Intuit's global (non-US) markets, with a focus on its successful and rapidly growing UK software business.• Devised and implemented a Net Promoter (NPS) feedback mechanism for key products which identified and prioritised critical product and support improvements.• Launched a competitor tracking programme which analysed strategy, product and go-to-market activities of key competitors in the cloud accounting market.• Optimised customer-facing UK marketing communications by creating audience-specific 'messaging frameworks' built from customer insights, user needs, product benefits, and brand differentiators.

• Led the insight, analytics and pricing team (4 staff), on strategic and tactical issues for the business.• Combined insight and analytics to deliver a holistic view of different customer types, using exploratory customer research to explain behaviours observed in data analytics.• Drove definition of AVG's brand promise, product development (cloud storage, mobile security), positioning, propositions, messaging, and loyalty programs by generating insights from consumer and SMB behavioural data and attitudes.. Special focus on understanding the needs of the US market as the business expanded globally.

• Managed all aspects of Vodafone's UK Consumer Market Research function, leading a team of insight professionals and a multi-million pound budget.• Drove adoption of customer-centricity throughout the organisation by developing a Net Promoter tracking framework.• Delivered pricing models, customer satisfaction trackers, segmentation, advertising/ brand testing, loyalty scheme evaluation, product development, and market tracking.

• Acted as 'Voice of the customer' by utilising research and insight to determine the most relevant, acceptable and effective value propositions and messaging for the proposed National Identity Scheme, as well as most 'customer friendly' application processes.

• Conducted market and competitor analyses to identify and assess potential new course opportunities for the university.

• Provided consultancy on global brand and communications strategy, and marketing communications programmes, to achieve marketing objectives for Financial and Media businesses, amongst financial (B2B) and media (B2C) customers.• Devised and implemented Reuters' global brand tracking program; helped refine Reuters' worldwide messaging strategy.

• Advised on strategy and research activities related to brand development and tracking, market segmentation, market sizing and curriculum development.

• Developed and managed the annual customer research plan for London Underground’s Marketing Strategy department, as well as streamlining the budget management process.

• Headed the European Market Research function, managing team, budget, research projects, and agencies; also owned the European Customer Relationship Management strategy.• Developed the Market Knowledge function into a centralised, credible source of expertise which met the information needs of the European operation.

• Provided leadership for and consultancy on the strategic and tactical marketing information needs of HP’s Germany-based European Marketing Centre for Consumer and Corporate customers. Managed the Market Research team, budget, and a virtual team of research agency and advertising agency contacts.

• Led a cross-organisational team of management and employees from HP’s Dutch operation and a 3rd party logistics company, which set up, on-time and within budget, a centralised European reverse-logistics facility for toner cartridge remanufacture.

• Headed a team responsible for specifying a new European Order Forecasting tool, meeting the needs of US Divisions, European Product Marketing, Field Marketing, and European Distribution.

• Ensured successful on-time new product introductions from a distribution perspective through liaison with the marketing centre and US divisions.