Morphe Consulting helps you integrate your development, data, and strategy so you can focus on what you do best. We started as independent companies focused on siloed efforts but always found that we needed each other, so we coalesced our teams to bring together the best development, data, and strategy.We’ll focus on solving your needs in ways that set you up for success today and in the future—always keeping your long-term vision in mind. We’ll determine how your data can be used to achieve your strategic initiatives. We’ll present your data in an understandable manner and translate it into a practical plan.We'll take time to deeply understand your business goals and objectives and work with you to develop plans and tactics that drive meaningful results.

Henderson Holdings has migrated to a true "holding" company, now as co-owner of Morphe Consulting. All future client work will now be handled in the new company, and this entity will strictly be a legal entity for holding other entities.In this role, I lead overall technical consultancy activities, as well as extending business/development guidance to Blowout Go Out and Lightgliders, while serving as fractional CTO for PAO, Jellytelly, and StackedSports as well as technical liaison for Donaide. I drive improvement in clients’ operations to mitigate technological bottlenecks, streamline workflow, and solve complex technical problems. I identified and remediated issues in database administration, and oversaw projects from inception to completion as SQL developer and DBA for Dealerskins. My key contributions during this role concluded:» Debugged system and code inefficiencies for Brainwave for system optimization. » Developed ETL data system, custom VIN decoder, and data system architecture for Consumer Auto Auction. » Re-designed website and created a database for general business management for Volvo, Nashville. » Identified and resolved website issues for Sani Pro Solutions and eliminated inefficiencies in the web-facing database to uphold data integrity and consistency.

Leads technology, product, data, and support at Minno, a subscription media platform with a focus on supporting Christian kids and families

In this position, I steered full-scope restructuring and reorganization of multiple disparate systems by amalgamating into streamlined API to ensure optimized data management and readiness for scalability. I orchestrated the development of new mobile applications to facilitate on-the-go usage. My key contribution during this position was:» Architected and oversaw scalable platform to secure company growth by 400% over 12 months.

During this tenure, I supervised end-to-end IT management and directed roadmap-decision making for user experience as chief product manager for the platform. I elicited and analyzed user feedback by conducting interviews regarding UI/UX of mobile and web applications to aid informed decision making. I leveraged in-depth expertise of PostgreSQL and Amazon Redshift to handle data analytics/BI and database solutions. I drove full-cycle API development for mobile/web applications, as well as ensuring consistency and cohesion of customer experience across all solutions and platforms by leading the customer experience team. I headed the growth team while providing consultancy with respect to scaling SVOD product marketing over social media. My key contributions during tenure included:» Negotiated and architected major OVP (Online Video Provider) migration resulting in improved profitability by securing annualized savings of $80,000. » Instituted development of mobile (iOS/Android) and TV-based (Roku, Apple TV & Amazon FireTV) apps with Ukrainian and Belarusian software firms. » Orchestrated development, customer experience, product, and marketing, yielding average of 165% growth, year over year.

In this role, I administered ascertainment and elimination of hard-coupled discrepancies for third-party vendors by full-scope development of centralized core API from a website, mobile applications, Apple TV, and Roku, and extended ability to swap “backbone” services without redeploying applications. I spearheaded the deployment of OLTP and OLAP databases for the consumption of third-party vendor data APIs. I ensured alignment and coherence of development decisions with corporate objectives and priorities by implementing Agile methodology and practices.My key contributions during this role included:» Earned promotion to CTO due to consistently exceptional performance. » Led implementation and overhaul of the entire storefront for the primary website to increase conversions from ~3% to an average of 9%. » Established scalable SVOD platform, transitioning from platform churning out customers at the rate of 25%, per month. » Eliminated superfluous monthly contractor spending, while generating monthly savings of ~$8,000.

Designed and implemented data warehouse for analysis and BI solutionsIntegrated multiple disparate data sources into centralized hub to create enterprise wide management and reporting solutionAssisted Network/SAN teams in architecture / capacity requirements and implementation of fully virtualized environment using VMware and EMC SAN.Implemented Local / Dev / QA / UAT environments for development and databasesRe-designed database architecture to relieve deadlocking, and removed and/or rewrote many SQL functions to relieve CPU, Memory, and I/O pressure on production databasesHandled migrations of databases to SQL 2012Review all scripts for production deployments to ensure they meet coding and naming standardsReworked database maintenance tasks to allow point-in-time recovery and also reduced database backups by 90%, saving immense amount of SAN space utilizing third party solution.Mentored Jr. DBA, and SQL / .Net Developers on best coding / design practicesSpear-headed move to SCRUM / Agile / XP development methodologiesLed initiative to re-write all in-house application to a “thin-client”, using MVC4Rewrote public facing websites to utilize MVC4 using Orchard framework.Co-architected new framework for domain and data layerRewrote “in-house” apps to utilize current frameworks from third-party vendors.Created custom application to “forecast” data trends for specific hotel markets.Designed program to consume and report on new Casino hotel segments.Integrated accounting system into other custom applications to ease customer administration.

Database Development and ManagementApplication DevelopmentC#/VB.NET Development

DBA