With a focus on deep culture development and experience design, developing and implementing business plans and strategies for sustainable growth and change.Partial Client List• LEEPFROG – SBIR Phase I (UI/UX rework of SAP for the US Army) o Assist in developing a technical feasibility report and phase II proposal o Set and manage budgets o Prepare monthly reports• Wilfred’s Lounge o Set and execute opening strategy resulting in operational profitability on day one o Project manage the construction of upper deck and patio o Develop and implement positive employee culture• Flora Springs Winery o Advise on business use case scenarios for the new space o Project manage build-out o Manage use permit modifications

・Project managed construction executing a plan with high levels of detail provided by award-winning firm Interstice Architects ・Evaluated architect plans to ensure that the design was aligned with both brand and business goals・Built, refined and executed the business plan, operating budgets, and standard operating procedures・Created cohesive workflows between designers, owners and contractors to ensure a strong team community and the flawless execution of fine details・Created job descriptions for and onboarded staff・Worked with stakeholders to design systems that mitigate microbial transmission and acoustically treat the space

VineFinder.com is an online platform for preference-based matching of customers and wineries.・As a leading industry resource, advised the board and executive team on product and direction

・Achieved 12% revenue growth and an 18% increase in spend per visitor with 21% fewer guests・Refreshed brand messaging by reworking all talking points into narrative format and refining core values・Implemented a culture change resulting in increased employee engagement, happiness, and performance・Reduced subscription attrition by 72%・Lead the hospitality program to an overall conversion rate of 95%・Successfully adapted allocation/subscription offerings to adjust for current market trends・Developed an innovative, targeted social media strategy tethered to core values・Planned, lead and executed IT initiatives including the transition from T1 to fiber-optic based internet, deployment of internet access to the cave, improvements in firewall security, ensured operability during power outages, and the seamless transition to a new e-commerce platform

Honor produces eminently drinkable, delicious wines and beers. We currently make two wine brands: Honor and Serve. Honor produces wines focusing on unique vineyards expressive of the individuality of the site, and designed to pair well with food. The company's philanthropy donates a portion of proceeds to organizations, which assist military families.・Lead all Sales and Marketing efforts, achieving increases in direct-to-consumer business by 20% and distribution by 32% year on year.・Developed all winery budgets and goals, constantly monitoring progress by overlaying multiple data points・Represented the winery as leadership in DTC events, charity functions, and distributor management・Lead and executed all wine production from grape-growing and purchasing to fermentation, bottling, and quality control, implementing multiple cost-saving measures resulting in 12% lower COGS・Lead a design team in creating collateral and labels with compelling and unique brand identity and cohesive brand communication at every touchpoint

・Created new content which increased profit margins per experience from 40% to 60%・Advised on the development of key business strategies with the CEO・Planned and executed unique private and corporate wine experiences, both domestic and international, for clients such as Exclusive Resorts, YPO, Merrill Lynch, Bain Capital, and Revolution ・Designed and implemented e-commerce platforms and websites・Ensured brand standards across all communication and collateral pieces

Jackson Family's luxury wine properties in Napa Valley: Cardianale, Lokoya, Freemark Abbey, La Jota, Atalon & W.S. Keyes・Designed and implemented new tasting room programs, both with busy walk-in and intimate, by-appointment venues, and improving service standards across all tasting rooms with the individual estate directors increasing conversion between 15-30% in each venue.・Collaborated with and managed performance of the individual tasting room managers・Designed and implemented first VIP loyalty programs for top buyers, 99 and 100 pt wines・Managed customer service standards across all tasting rooms・Projected budgets for new initiatives across multiple properties・Developed and executed the first customer focus group for Cardinale and Lokoya with the VP of Marketing・Created comprehensive staff education programs across all properties

・Grew sales by 20% year on year and achieved an 8% lower and more consistent beverage cost of goods・Directed all aspects of beverage programs for four unique restaurants・Redesigned all wine menus for guest ease & accessibility, and appropriate wine pairings for each menu・Created the first comprehensive staff beverage education program for improved guest experience・Managed all bar and front of the house staff

・Achieved 200 % growth in wine sales & 15 % lower and more consistent beverage cost of goods・Selected all beverage items and designing menus・Created comprehensive beverage training program for staff・Assisted with the trained of Sommeliers and build outs of Bouchon Las Vegas, Per Se and French Laundry・Programmed and used the POS system for perpetual inventories and cost control・Managed front of the house staff