Bill Squires Email & Phone Number

Toronto, Canada Area

Toronto, Canada Area

• Worked with clients to develop marketing strategies that met their organizational goals.
• Executed client projects from brief to completion, delivered on time and within budget.
• Developed project work back schedules and ensure schedules are adhered to.
• Monitored timely internal reviews of creative and ensure alignment to brand guidelines
• Prepared deliverables for client presentation.
• Presented work to clients; ensured a solid understanding of feedback and suggestions and communicated changes back to creative team.

Toronto, Canada Area

• Managed online projects from client briefing to production working with creative teams and developers to ensure projects were on time, on budget, and on spec.
• Worked with clients to develop digital marketing strategies that met their organizational goals.
• Develop project work back schedules and ensure schedules are adhered to.
• Monitored timely internal reviews of creative and ensure alignment to brand guidelines
• Prepared deliverables for client presentation.
• Presented work to clients; ensured a solid understanding of feedback and suggestions and communicated changes back to creative team.

Toronto, Canada Area

• Lead and set direction for all digital marketing of the organization including website development and promotions of PLEDC throught various social media tools.
• Managed the operations and budget of the organization including identifing and pursuing additional sources of funding and the preparation of funding proposal.
• Lead community based consultation sessions and community outreach programs.
• Participate (ex-officio) on the Board and act as a resource to the Board and other subcommittees.
• Played the lead role in the transference of ownership of “Queen West Art Crawl”, One of Canada's largest visual art festivals, from Toronto Artscape to PLEDC.
• Created and launched the “Operation Storefront” project for PLEDC. This project provided local business with low cost storefront makeovers and gained media coverage in both the Globe & Mail and The National Post

St. Johns, NL

• Lead the development of a digital marketing strategy which included a usability study, website redesign, introduction of pay per click advertising, vast improvement in search engine optimization, and development of.
• Responsible for all decisions regarding advertising and marketing for the company including the preparation of the marketing budget, the annual production of a 24-page vacation planner, national and international.
• Worked with company President and CFO to determine the annual marketing budget.
• Oversees the development of collateral to support marketing strategies, goals & objectives.
• Managed relationships with external suppliers and agencies.
• Responsible for all new product development and staff destination training.

Clarenville, NL

• Responsible for tourism and business development/marketing for the Town of Clarenville.
• Lobby all levels of government on issues relating to the local business environment.
• Membership development, retention and service fulfillment.
• Represented the Chamber on the Town Economic Development Committee
• Prepared funding proposal and researching new forms of funding.
• Created the Annual Newfoundland & Labrador Christmas Tree Ornament as a fund raising project for the Clarenville Area Chamber of Commerce. The project was launched in November 1999 and has been one of the most.

Bachelor, Commerce - Marketing

Bachelor Of Commerce (B.Com.), Marketing/Marketing Management, General