Sarah Raafat Email & Phone Number

Dubai, United Arab Emirates

Dubai, United Arab Emirates

• Developing and implementing external and internal communications strategies to achieve strategic corporate objectives
• Developing and implementing digital communications strategies to increase corporate online presence
• Managing internal communications to effectively engage internal stakeholders
• Crafting messages and content to resonate with the target audience while ensuring continuous presence in the media landscape
• Leading and managing regional communications campaigns to achieve business objectives
• Ongoing project management to ensure timely delivery of projects, resources, and budget alignment

United Arab Emirates

• Managed all aspects of Tarsheed National Campaign for the Conservation and Efficient use of Water and Electricity from concept, branding to launch; campaign achieved huge success in reducing consumption of electricity.
• Led the communications efforts in Abu Dhabi’s announcement of the new water and electricity tariffs. A sensitive announcement while managing a number of stakeholders.
• Developed and managed marketing communications strategies to achieve clients’ strategic objectives.
• Leveraged excellent relationship management skills to gain confidence and important project data from wide range of staff/management, vendors, and clients.
• Conducted utility customer groups segmentation studies and developed segment-based messaging to reach customers related to individual Tarsheed program objectives.
• Developed metrics to track customer satisfaction, utility customer awareness, and impact/effectiveness of Dubai Demand Side Management (DSM) marketing and outreach efforts.

Dubai

• Analyzed core demographics, defined unique selling propositions and generated projects to realize marketing communications strategy for properties including Dubai Hills Estate, Mohammed Bin Rashid City, The Address.
• Built partnerships with CRM and Sales, resolved architecture delays to allow delivery of final project layouts, developed marketing collaterals, including brochures and mico-sites and executed events to complete.
• Developed and implemented international roadshows and events; tailored event implementation plans based on analysis of customer segments/common purchasing patterns within regions.
• Developed Emaar brand strategy (luxury trademark in real estate) by developing global awareness via advertising in prime locations and cities and partnerships with local brokers.
• Managed Emaar brand identity across different regions.
• Managed brand budgets, project management plans, marketing teams and distribution of marketing programs and materials; tracked schedules, milestones, resources, and risks to ensure successful rollouts.

Dubai

• Developed the brand identity and corporate marketing communications strategy for Q Group and its subsidiaries
• Repositioned Q Properties as industry leader and real estate knowledge hub by improving sales team performance, website content and ease of use, and leveraging CRM data to better understand customers and improve the.
• Focused on corporate strategy and operations activities and communications via social media, digital marketing and press releases; developed and implemented Marketing and Social Media strategy and plan.

Dubai, United Arab Emirates

• Led Empower’ s internal and external communications activities in the acquisition of Palm Utilities
• Developed and implemented marketing communications strategies and plans to drive long and short-term revenue
• Developed and managed B2B and B2C marketing campaigns, advertisements, media and public relations approaches for both residential communities and business customers such as consultants, financial institutions and media.
• Managed media relations, organized media round tables, media site visits and press conferences.
• Launched and managed branding solutions including competition and unique selling propositions for Empower (energy and district cooling projects)
• Developed brand identity and marketing communications strategy for ELIPS (Empower’s JV pre-insulated pipe factory)

Cairo Governorate, Egypt

• Communicated sustainable development approach, including high-impact campaigns for core mission areas including ecosystem development, conservation. and renewable energy.
• Drafted policy analysis and workplans, tracked status of reviews, and reported performance against objectives.
• Developed proposals for major policy topics and analyzed and reported deviations from schedules.
• Created wide variety of information products, including newsletter for the Environmental Sector Programme; supported Component Steering Committee meetings.

Certificate, Design Thinking And Innovation Program

Certificate, Public Policy Analysis

Nanodegree, Advanced Digital Marketing

B.A., Journalism And Mass Communication- Integrated Marketing Communication

Activities and Societies: Chartered Institute of Marketing