Sarah Bobbitt Email & Phone Number

Peoria, Illinois, United States

Responsible for development and execution of a comprehensive and collaborative strategy focused on customer experience (virtual and physical). Leads strategy and implementation for Caterpillar customer events, as well as drives engagement and strategy for dealer customer events.

Peoria, Illinois, United States

• Develops, supports, and executes targeted marketing campaigns for Paving and Growth Industries (GI)(Governmental, Demolition, Recycling & Scrap, Forestry, Waste, and Attachments)
• Analyzes enterprise goals, sales objectives, market share, and profitability to develop innovative go-to-market strategies
• Leads and collaborates with global peer and product group stakeholders to launch new products and leverage best-practices and assets across business units and regions
• Manages Global Paving and North American GI marketing budget, including identification of strategic marketing and resource needs for short and long-term plans
• Planned and executed 13 live tradeshows; assisted with Caterpillar Governmental Training and Safety Days, and the Industrial and Waste Symposium resulting in over 15,000 customer touch points (2022)
• Increased awareness of Growth Industries products through social media and targeted search marketing, resulting in 1,177,289 impressions (2022)

• Collaborates with product and go-to-market teams to identify annual industry marketing needs & priorities
• Develops specific marketing plans and strategies, including investment and budgetary needs
• Executes marketing plans with a heavy focus on digital channels
• Provides general event management support and consulting

Peoria, IL

• Generated sales leads in North and South America through strategic marketing and campaign development
• Analyzed enterprise goal and sales objectives to develop innovative go-to-market campaigns
• Managed social media strategy in conjunction with other divisions
• Conceptualized and launched viral Dozer Pride digital media campaign, resulting in over 534,000 YouTube views, 1,646 new sales leads, and a nomination for Oracle's Markie Award for Most Creative Marketing Campaign
• Developed world-wide marketing campaigns in collaboration with global partners
• Managed multiple campaigns and projects through strict deadlines, goals and metrics, and creative agency collaboration

Peoria, Illinois Area

Manages training schedule, educational lessons, guest speakers, injury assessment, and logistics for beginner runner program. Upon completion, participants are able to successfully complete a 5K.

Peoria, Illinois Area

• Created, implemented and oversaw communication programs to effectively describe and promote the organization and its products
• Collaborated with sales and marketing team to manage and participate in tradeshows and dealer events to produce high quality materials and return on investment by product placement and sales
• Developed and maintained strong business to business and business to customer client relationships to foster various product lines
• Managed corporate intranet and internet site by developing and maintaining content, as well as tracking and interpreting the performance of web analytics and provided actionable recommendations for improvements
• Handled all inbound technical questions regarding fence selection and installation

Quad Cities

• Conducted over 400 presentations to 3,000+ high school students
• Maintained full schedule of appointments through communication with area high school teachers
• Organized and executed campus activities specific for high school seniors

• Facilitated analysis and design meetings to determine course requirements and outlines
• Ensure all stakeholders’ objectives are met and accurately portrayed through communication and feedback
• Developed harvesting sales courses for world wide dealer audience, including instructor readiness materials, student hand-outs and workbooks and presentations and supplemental materials

• Developed and implement new interactive displays and trainings for the Harvester Works Visitor Center
• Engaged in various marketing projects, plans and events to assist department in overall goals

Summer internship working in Agricultural Public Relations. Assisted in planning events, photo shoots, organized and updated data, and other misc. projects.

Summer internship based out of Columbus Sales Branch. Worked with Dealer Development and trained dealers on online sales resources.

Master'S Degree, Adult And Continuing Education And Teaching, 3.94

Bs, Agricultural Studies And Education

Activities and Societies: Alpha Gamma Delta, VEISHEA, Student Foundation Committee, Greek Week Central, Dance Marathon, Varieties Central.