Sravan K Email and Phone Number

· Acted as product owner and functional tech lead and consulted stakeholders to discover what their Marketing needs are.

· Pivotal in understanding client’s digital architecture and responsible for translating business needs to technical requirements.· Gathered the requirements from client and successfully deployed their strategy with the help of Email studio, Contact builder, Journey builder.· Manage and maintain email marketing calendar for promotional and branding purposes.· Develop and implement journeys to execute complex business marketing campaign rules.· Good Knowledge in creating CADE (Content Area Data Extension) based emails and imported the CADE file in data extension and responsible for generating Cade based reports.· Creating Automation studio jobs to pull customers and other CRM data to evaluate customers and enroll them in appropriate Journey/Campaigns.· Unlocking/re-setting passwords, modifying data, and creating ad hoc reports.· Worked on email coding in production. Rectifying front-end issues and cross browser issues.· Develop, test, and validate responsive email code combining HTML, CSS, and Salesforce Marketing Cloud’s proprietary AMPscript language.· Worked alongside Analytics and Insights teams to perform segmentation and optimization, including A/B and Multivariate testing involving HTML custom coding and profile scripts.· Leveraged first and third-party data sources to enhance marketing campaign capabilities.

· Deployed the emails to convert the prospects into clients and providing the reports to data Analysis team on daily basis as per job.· Design and develop solutions based on business requirements in Salesforce Marketing Cloud platform for high reputed client.· Managed the software testing process, which includes devising test plans, creating test cases, establishing protocols and appropriate testing environments.· Writing and debugging SQL statements and optimize metrics like opens, clicks and bounce rates.· Good Knowledge of developing AMPscript code to implement business requirements by creating Dynamic content.· Responsible for technical coordination including email QA in html, writing SQL query and AMPscript logic, and leveraging assets to build and deploy email campaigns.· Used HTML, CSS, AMPscript, and other technologies to build customized solutions that support critical business functions.· Responsible for campaign setup and deployment across email, display, and mobile push.· Used Journey builder in running more than 50 different campaigns along with Automation Studio and Contact Builder.· Coordination of day-to-day email operations, building and segmenting audiences, and creating automated campaigns.· Sent emails through Exact Target and track campaign results and efficacy. Leverage existing email templates to create new email campaigns.· Built and maintained a dynamic email program, targeting email subscribers while collaborating with clients to ensure relevant and impactful messaging for all recipients.· Delivered personalized and coherent online experience, including targeted content and promotions.· Created automated marketing campaigns.· Familiarity with SQL language for writing queries for data in Exact Target.· By considering the CAN-SPAM, privacy terms the emails campaigns are designed according to regulations.

· Creation of highly Usable, Accessible, Platform compatible web applications using (X) HTML, DHTML, CSS, JavaScript, JavaScript Libraries.· Built and maintained a dynamic email program, targeting email subscribers while collaborating with clients such as American Airlines and Delta to ensure relevant and impactful messaging for all recipients.· Translated wireframes into optimized program code using XHTML, CSS, JavaScript and DHTML.· Worked extensively on numerous web technologies including HTML5, CSS 2.0, CSS 3.0, and JavaScript.· Tested of websites for W3C validation and testing it in major browsers like Firefox, IE7, IE8 and Opera.· Worked closely with system analyst to understand the technical requirements of the projects.· Developed user interfaces using Tiles with HTML and JavaScript.· Used Firebug, Firebug Lite, and IE Developer Toolbar for debugging and browser compatibility.· Fixed bugs and provided support services for the application.· Handling code optimization techniques to decrease much use of JavaScript in creating dynamic functionality, with the use of CSS classes.· Provided JavaScript and CSS fixes for the UI for issue like orientation issues in web implementation.· Worked on developing application in safari and chrome.· Provided a brand solution for all application so that header and footer are the same across the application.