Revenue Collective is a private, invitation-only community of senior sales and marketing executives at growth-focused companies. We are a global organization with chapters across the US, Western Europe, and now growing in the Asia Pacific.

Strategic partner to Pipeline, Marketing, BDR, and Partnerships teams.GTM identification and TAM expansion.

Acquihiring P&L* Consulting technology and product leaders on strategic initiatives with the startup ecosystem.* Helping early-stage deep tech startups with partnerships, acquisitions, strategic investments, and acquihires.Product Marketing: * Helping build the go-to-market strategy, brand and product positioning, pricing as well as sales enablement for Belong's two new SaaS offerings Engage and Elevate.

- Built the digital presence for OpenForms from scratch.- Conducted market analysis through competitor mapping and customer interviews to identify the GTM strategy.- Experimented with paid channels, outbound emails, and field marketing efforts to identify the golden channel for initial traction.

- After observing the Sales funnel conversion efficiency, advocated and led the company to pivot to an Account Based Sales/Marketing philosophy.- Modified the marketing automation stack and CRM along with the Sales Operations team to identify the ideal Lead -> Contact -> Opportunity -> Closure process.- Supported the Sales team with ad-hoc data collection, account mapping and custom email and social campaigns to reach to the initial 20 enterprise account closures.- Later worked with the Sales Operations team to identify the ideal workflows, exceptions and lead qualification flows and convert it into a process for the new SDRs.- Automated multi-touch email marketing campaigns to help sustain engagement from non buyer personas of target accounts to improve the time to closure metric.- Helped identify accounts ideal for round table conferences/breakfast sessions to accelerate the MoFu opportunities.- Worked with CS to embark on an NPS study, build customer advocacy content and also identify triggers to embed these into Customer Success workflows.- Built a dashboard to calculate Account Engagement score and identify accounts at high risk and likely churn.- Scouted industry events and identified the right sponsorship activities as well as built a process alongside SDRs for increasing post event followup success.- Also identified personalised letter vendors, gifting vendors to leverage them in event marketing campaigns resulting in a conversion improvement from 22% to 47%.- Led the revision of product messaging using a mix of customer persona and jobs to be done format to build a website information architecture that helped an Account Based Sales/Marketing flow.- Over the span of 1.5 years, iterated on multiple levels of the funnel to improve the Opp conversion efficiency from 8% to 17%.

- Built the online presence of the then stealth startup and collaborated with the Sales team to build a lead scoring and lead response flows.- Experimented with multiple acquisition strategies to identify a temporary golden channel. - Launched an email newsletter to overcome the gap in content creation and lead engagement.- Identified webinar is the golden channel and launched 3 webinar campaigns that brought in 600 relevant leads from HR teams of enterprise companies.

- Built an inbound marketing pipeline that helped the company scale from a $35K ARR company to a $850K ARR company.- Initially built the company’s online presence, social media presence as well as kicked off the content marketing strategy.- Built co-marketing campaigns with payment gateways and other similar providers to improve brand presence amongst ideal customer and competitor customer base.- Came up with the strategy to target subscription eCommerce businesses, and gained familiarity with paid lead acquisition, keyword ranking and SEO best practices.- Built relationships with subscription box bloggers and built affiliate and referral marketing framework.- Later, led the revision of product messaging using the customer persona method and rearchitected the website with better conversion flows, retargeting segmentation.