Joined The Royal Mint to provide the strategic thinking and link between the business and technology.

Co-founder of a digital start-up with a solution based on data and AI understanding.Lifestyle searches, recommendations and ecommerce service prototype ready for first round investment. Data from multiple sources and “lifestyle learning” run through an AI engine to give personalised recommendations. Supported this venture with ad-hoc business consulting through a business partner.• Development of a business plan and financial model preparing for EIS qualification and £700K VC investment.• For a start-up; strategy, innovation, commercials, product roadmap and business operations.

Led the digital strategy achieving commercial benefits and culture change through products, technology and processes for the European arm of an $8 billion global insurance business.A member of the leadership team tasked to digitally enable the business throughout Europe. Accountable for the digital business and technology, innovation and transformation. Advised the board on digital services, customer experiences and technology based innovation. Delivered 30% commercial growth through digital platforms and technology, speed and agility through the introduction of sales and servicing channels, and enabling digital only products.• Winning multiple new customers across Europe because of the better commercial and customer offers enabled through the growing margins via lower cost and faster implementations, and the greater client flexibility of configuration and high adoption rates with a simplified, continuously improving user experience.• Added AI to the customer journey to protect against fraud, assist claims, and automate processes to reduce underwriting risk and operational costs.• Enabled the European organisation with a “digital first” culture giving them; efficiencies in digital processes, commercial benefits, better risk control, and true omni-channel customer experience. With faster responses, more attractive propositions and commercials the business grew by over 30% in 2 years.• Worked with stakeholders ensuring corporate strategic objectives were delivered and full cooperation between all active teams. Owning the portfolio of digital projects and product roadmaps, it was possible to ensure resource and effort was maximised, costs contained and the business quickly gained tangible benefits.• Thought leadership for digital business. Re-envisioned products through the use of CRM, data and AI creating fuller customer experiences and better commercial risk control.

Made Lexmark the de facto standard in top law firms and central government.With customers based in all regions of the globe, leading commercials, operations and service delivery for the legal sector and UK central government, consistently achieving high profitability and customer satisfaction scores.• Changing the focus from price and features to benefits and controls, led the operational and commercial entry into the legal sector to become a dominant player of managed print services.• Achieved contract renewal and expansion covering 19 countries worth in excess of £18 million in the legal sector and significant extension to several government contracts.• Development and implementation of governance models to monitor, report and deliver against contracts with a high degree of automation yet configurable to customer needs.• Winning a commercially sound long term service contract, addressing a seemingly insurmountable problem.

Turned around the international business and entered new geographies.From a failing business, within 3 months operating at a profit with revenue growth. Developed new services and sales channels to achieve a stable and profitable business, taking the business into Australia within 12 months.• Set and implemented a new strategy and reshaped the business for a survival and growth.• Greatly increased global customer satisfaction and sales revenues through CRM.• ‘Internationalisation’ of the core software product to support the growing international customer base.