A successful marketing or communications campaign or outreach effort requires more than a catchy phrase, a few SM posts, and a purchased (e)mail list. Success requires someone who can listen and learn about a product or business, and craft a mission and message to serve a specific goal. I bring over 30 years of marketing, advertising and outreach expertise to the table, most recently focused on alternate commute options, public transit issues, and clean air initiatives. I've also managed million dollar projects and budgets.I've served in both ad agency and client-side positions, have account management and creative experience (copywriter/producer), and handled business-to-business and consumer work. My current position is in the government arena, with a regional agenda and national exposure. Special interest and experience in non-profit marketing and and connecting with audiences.Skills - Strategic planning and messaging; audience identification and segmentation; creative and technical writing and editing; project development and management Recent Topics - public transportation and commute alternatives; environmental programs; transit oriented design; economic development issues; and community and consensus buildingInterests - public-sector and non-profit programs and policies; issues on equity in transportation and educationStrengths - visualizing and communicating the "big picture;" translating complicated or technical material into "plain language;" telling an engaging story that will garner responses; creating and fostering professional and community connections.
Listed skills include Program Management, Government, Marketing, Community Outreach, and 13 others.