Sergio Roldán Cubero Email & Phone Number

Barcelona, Ct, Es

Barcelona, Cataluña / Catalunya, España

- Managing annual turnover above 350Mio€, leading a high-performance team (6 KAM’s + 5 trade marketing category specialists).- Assume a critical role in the business strategy decisions ensuring the triple win mindset (customer, consumer, manufacturer).- Defining and implementing the commercial policy defined (innovation, pricing, promotion, visibility), ensuring competitiveness and efficiency to win across channels and customers both in offline and online.- Keeping strong relationships with FMCG retailers, building long term relationships to drive the category, and delighting consumers and customers through our brands (Nescafé, Nescafé Dolce Gusto, Starbucks and so on).- Managing and leading the sales team ensuring focus on the main business priorities. In addition, training and support them, setting performance targets, and monitoring their performance.- Managing budgets and resources ensuring cost-effectiveness and efficiency in the TTS investments.

Barcelona Y Alrededores, España

Esplugues Del Llobregat

- Responsible for regional accounts in the eastern Spain. - Responsible for the annual turnover (70Mio€ in more than 70 customers). - Managing a team of 10 regional key account managers. - Responsible for defining the regional sales strategy. - Strategy implementation in the different sales channels - Responsible for sales forecasting and trade spent budgets. - Annual agreements negotiations with customers at top level.

Barcelona Y Alrededores, España

- Managing portfolios of national and international customers. - Expertise in proximity channel and discounters. (Highest growth in retailing). - Functional coordination of several National Key Account Managers at national level. - Annual agreements negotiations with customers at top level. - International negotiations with customers and implementation at local level. - Definition of annual strategic vision across different categories looking for common objectives.

Barcelona Y Alrededores, España

- Improving the organization’s market position in popular positioned products. (innovation)- Generating and identifying new business opportunities across different areas of the business. - Negotiating and closing business deals whilst maintaining deep knowledge of the market conditions. - Working with multifunctional teams at local and international level.

- Managing confectionary categories defining strategies to win in channels / shoppers. - Managing the promotional plan, POS activities and delivery Category Growth projects.- Generating and identifying business opportunities working hand in hand with key account managers to maximize categories’ opportunities within main customers.- Working with multifunctional teams at local level (logistic, demand and supply, marketing).

- Managing confectionary categories defining different strategies depending on the specific category / segment I was managing. (Product, pricing and communication).- Generating and identifying category opportunities due the market analysis and consumer’s needs (qualitative and quantitative studies).- Working with multifunctional teams at local level (logistic, demand and supply, trade marketing, production).

Sevilla Y Alrededores, España

Managing and controlling national POS activities and some local negotiations.

Barcelona Y Alrededores, España

Trade Marketer Junior in the Food Service business.

Food & beverage marketing assistant.

Lic&Mba, Marketing

Idiomas: Español y catalán (bilingüe) Inglés: Muy fluido a nivel hablado y escrito (Advanced) Francés: Nivel alto hablado y medio escrito.

Teacher At Barcelona’S University (Marketing Master’S Degree / Il3 ), Teaching Sales Forecasting And Commercial Subjects.