Sergio Roldán Cubero
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Sergio Roldán Cubero Email & Phone Number

National Coffee Retail Sales and CSD Manager (Nestle) at Nestlé
Location: Greater Barcelona Metropolitan Area, Spain, Spain 12 work roles 2 schools
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Current company
Role
National Coffee Retail Sales and CSD Manager (Nestle)
Location
Greater Barcelona Metropolitan Area, Spain, Spain
Company size

Who is Sergio Roldán Cubero? Overview

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Sergio Roldán Cubero is listed as National Coffee Retail Sales and CSD Manager (Nestle) at Nestlé, a company with 198363 employees, based in Greater Barcelona Metropolitan Area, Spain, Spain. AeroLeads shows a matched LinkedIn profile for Sergio Roldán Cubero.

Sergio Roldán Cubero previously worked as National Coffee Retail Sales & CSD Manager (Nestle) at Nestlé and National Infant Nutrition and Breakfast Cereals Retail Sales & CSD Manager (Nestle) at Nestlé. Sergio Roldán Cubero holds Lic&Mba, Marketing from Esade Business & Law School.

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Email format at Nestlé

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Nestlé

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Profile bio

About Sergio Roldán Cubero

With over 20 years of experience I am a dynamic, versatile and proactive management profesional and a subject matter expert in FMCG, particularly in the food and beverage industry. My varied roles have enabled me to also gain a deep understanding across functional areas such as marketing, trade marketing and sales management leading high performing teams.I pride myself in being results-oriented and highly articulate with exceptional interpersonal, communication, negotioation and collaborative skills. I have proven my leadership and mentoring skills through motivating and developing teams.Looking to expand my experience internationally in a challenging role that enables my continuous professional growth and development within either sales, marketing, trade marketing, sales or other functions in generating demand departments.

Current workplace

Sergio Roldán Cubero's current company

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Nestlé
Nestlé
National Coffee Retail Sales and CSD Manager (Nestle)
Barcelona, CT, ES
Website
Employees
198363
AeroLeads page
12 roles

Sergio Roldán Cubero work experience

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National Coffee Retail Sales And Csd Manager (Nestle)

Barcelona, CT, ES

National Coffee Retail Sales & Csd Manager (Nestle)

Current

Barcelona, Cataluña / Catalunya, España

- Managing annual turnover above 350Mio€, leading a high-performance team (6 KAM’s + 5 trade marketing category specialists).- Assume a critical role in the business strategy decisions ensuring the triple win mindset (customer, consumer, manufacturer).- Defining and implementing the commercial policy defined (innovation, pricing, promotion, visibility).

Jun 2020 - Present

National Infant Nutrition And Breakfast Cereals Retail Sales & Csd Manager (Nestle)

Barcelona Y Alrededores, España

Jun 2018 - May 2020

Head Of Export And Industrial Products

Mar 2017 - May 2018

Regional Food Sales Manager

Esplugues Del Llobregat

- Responsible for regional accounts in the eastern Spain. - Responsible for the annual turnover (70Mio€ in more than 70 customers). - Managing a team of 10 regional key account managers. - Responsible for defining the regional sales strategy. - Strategy implementation in the different sales channels - Responsible for sales forecasting and trade spent.

Oct 2015 - Feb 2017

Corporate Key Account Manager

Barcelona Y Alrededores, España

- Managing portfolios of national and international customers. - Expertise in proximity channel and discounters. (Highest growth in retailing). - Functional coordination of several National Key Account Managers at national level. - Annual agreements negotiations with customers at top level. - International negotiations with customers and implementation at.

May 2011 - Oct 2015

Marketing & Sales Business Developer

Barcelona Y Alrededores, España

- Improving the organization’s market position in popular positioned products. (innovation)- Generating and identifying new business opportunities across different areas of the business. - Negotiating and closing business deals whilst maintaining deep knowledge of the market conditions. - Working with multifunctional teams at local and international level.

Oct 2009 - Apr 2011

Trade Marketer (Confectionary)

- Managing confectionary categories defining strategies to win in channels / shoppers. - Managing the promotional plan, POS activities and delivery Category Growth projects.- Generating and identifying business opportunities working hand in hand with key account managers to maximize categories’ opportunities within main customers.- Working with.

Jun 2008 - Sep 2009

Product Manager (Confectionary)

- Managing confectionary categories defining different strategies depending on the specific category / segment I was managing. (Product, pricing and communication).- Generating and identifying category opportunities due the market analysis and consumer’s needs (qualitative and quantitative studies).- Working with multifunctional teams at local level.

Feb 2006 - May 2008

Field Sales

Sevilla Y Alrededores, España

Managing and controlling national POS activities and some local negotiations.

Jan 2005 - Jan 2006

Trade Marketer Junior

Barcelona Y Alrededores, España

Trade Marketer Junior in the Food Service business.

Oct 2003 - Jul 2004

Assistant Manager Marketing

Food & beverage marketing assistant.

Jun 2003 - Sep 2003
Team & coworkers

Colleagues at Nestlé

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2 education records

Sergio Roldán Cubero education

Lic&Mba, Marketing

Idiomas: Español y catalán (bilingüe) Inglés: Muy fluido a nivel hablado y escrito (Advanced) Francés: Nivel alto hablado y medio escrito.

Teacher At Barcelona’S University (Marketing Master’S Degree / Il3 ), Teaching Sales Forecasting And Commercial Subjects.

FAQ

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What company does Sergio Roldán Cubero work for?

Sergio Roldán Cubero works for Nestlé.

What is Sergio Roldán Cubero's role at Nestlé?

Sergio Roldán Cubero is listed as National Coffee Retail Sales and CSD Manager (Nestle) at Nestlé.

Where is Sergio Roldán Cubero based?

Sergio Roldán Cubero is based in Greater Barcelona Metropolitan Area, Spain, Spain while working with Nestlé.

What companies has Sergio Roldán Cubero worked for?

Sergio Roldán Cubero has worked for Nestlé, Nestle, Gbfoods, and App Comm'Plus.

Who are Sergio Roldán Cubero's colleagues at Nestlé?

Sergio Roldán Cubero's colleagues at Nestlé include Byron Paladino, Ange Silvere, Khin Myo, Kervin Rodriguez Franco, and Susan Knight.

How can I contact Sergio Roldán Cubero?

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What schools did Sergio Roldán Cubero attend?

Sergio Roldán Cubero holds Lic&Mba, Marketing from Esade Business & Law School.

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