Srdan Borovic Email & Phone Number

Podgorica, Me

- Conducting live digital marketing workshops and online training- Writing clear digital marketing guides designed to help people improve their skills and solve specific problems- Developing strategies to improve clients' paid advertising campaigns & SEO activities

- Conducting comprehensive keyword research and understanding the behaviors of specific target audiences to inform all marketing strategies- Executing and refining SEO strategies, encompassing both technical SEO and on-page optimization, to enhance the visibility and rankings of client websites across search engines- Managing campaigns across various platforms, including Google Ads, Bing Ads, and LinkedIn Ads, ensuring each is tailored to meet the unique needs of the business while maximizing return on investment- Monitoring and analyzing key performance indicators (KPIs) across various channels on a daily, weekly, and monthly basis to uncover insights for optimization, budget allocation and strategy refinement- Diagnosing and resolving technical SEO issues, working closely with web development teams to implement necessary changes that improve site health and search engine accessibility- Refining and optimizing digital content across websites, landing pages, and advertising copy to ensure alignment with SEO best practices and campaign goals, enhancing both user engagement and conversion rates- Staying abreast of the latest trends and changes in SEO, search engine algorithms and digital marketing to continually adapt and improve strategies- Implementing and leveraging Google Analytics 4 (GA4) for deeper insights into user behavior and campaign performance, utilizing its advanced tracking capabilities to make data-driven decisions and enhance marketing effectiveness- Utilizing Google Tag Manager to streamline and manage the deployment of tracking codes and marketing tags without the need for extensive coding, ensuring accurate data collection and efficient campaign tracking across all digital assets

Londonderry, Northern Ireland, United Kingdom

- Conducting keyword research & identifying the target audience- Leading the team in launching successful PPC campaigns and optimizing client websites for better rankings- Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend- Developing and implementing effective Search Engine Optimization (SEO) strategies- Review technical SEO issues and recommend fixes- Optimize website content, landing pages and paid search copy

Londonderry, Northern Ireland, United Kingdom

- Creating, implementing, and managing SEO strategies for clients across a range of industries and in-house sites- Setting up, managing and optimising PPC campaigns for a variety of clients across different industries- Evaluating product offering, traffic, landing page quality, content and design in order to improve conversion rates of SEO & PPC campaigns

Podgorica, Montenegro

- Optimizing website copy and landing pages for search engine optimization (SEO)- Performing ongoing keyword research including discovery and expansion of keyword opportunities- Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns

- Researching and implementing on page & technical SEO recommendations- Running various digital marketing campaigns aligned with business goals for SMEs- Monitoring ROI and KPIs

New Jersey

- Studying company profile and operations to understand its digital marketing needs- Conducting digital marketing research to identify industry trends and commercial opportunities- Monitoring digital marketing projects, analyzing results and suggesting improvements

New Jersey

- Working with the development team to ensure that the best technical SEO practices areimplemented on websites- Researching and implementing content recommendations for better website ranking- Monitoring keyword rankings to track the success of SEO activities

Master'S Degree, Marketing Management

Specialist Degree, Marketing Management

Economics Faculty Of Montenegro - Bachelor'S Degree, Marketing Management